Cal. Insurance Code - INS § 10870. Section 10870.
The board shall establish marketing standards to be used by participating carriers.
ARTICLE 8. Marketing [10870. - 10873.]
Cal. Insurance Code - INS 8.
in effectCal. Insurance Code - INS § 10871. Section 10871.
Any marketing, advertisement, or educational material for health benefit plans or ancillary benefit plans sold through the purchasing alliance shall be approved by the board prior to its use.
Cal. Insurance Code - INS § 10872. Section 10872.
This article shall not be construed to prohibit or to compel the purchasing alliance or a participating carrier from using the services of an agent or broker.
Cal. Insurance Code - INS § 10873. Section 10873.
(a)
A participating carrier, agent, broker, contractor, or producer of a participating carrier, or independent insurance agent, broker, contractor, or producer may not engage, directly or indirectly, in an activity or marketing practice that would encourage small employers or eligible enrollees to do any of the following:
(1)
Refrain from enrolling in a health benefit plan offered through the purchasing alliance because of their health status, claims experience, industry, occupation, or geographic location within the service region.
(2)
Seek coverage from other participating carriers because of their health status, claim experience, industry, occupation, or geographic location within the service region.
(3)
Enroll or fail to enroll in the purchasing alliance because of their health status, claims experience, industry, occupation, or geographic location within the service region.
(b)
In the event that an agent, broker, contractor, carrier, or producer of a participating carrier fails to abide by these provisions, they shall be subject to the penalties and fines described in Section 10718.
Source: CA Legislative Counsel Bulk DataURL: https://downloads.leginfo.legislature.ca.gov/pubinfo_2025.zipFetched: 6/27/2026