Advertisement, when deemed false.

Mo. Rev. Stat. § 196.120
in effect
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196.120. Advertisement, when deemed false. — An advertisement of a food, drug, device, or cosmetic shall be deemed to be false if it is false or misleading in any material respect. (L. 1943 p. 559 § 9874)
Source: Open US Law by Vaquill AI (CC BY 4.0)URL: https://revisor.mo.gov/main/OneSection.aspx?section=196.120Fetched: 10/17/2026