Misuse of the words “real,” “genuine,” “natural,” “precious,” etc.
16 C.F.R. § 23.27
in effectEffective: 2024-07-01It is unfair or deceptive to use the word “real,” “genuine,” “natural,” “precious,” “semi-precious,” or similar terms to describe any industry product that is manufactured or produced artificially.
Source: eCFRURL: https://www.ecfr.gov/api/versioner/v1/full/2024-07-01/title-16.xmlFetched: 7/26/2026