Section 17030.
Cal. Business and Professions Code - BPC § 17030.
in effect“Loss leader” means any article or product sold at less than cost:
(a)
Where the purpose is to induce, promote or encourage the purchase of other merchandise; or
(b)
Where the effect is a tendency or capacity to mislead or deceive purchasers or prospective purchasers; or
(c)
Where the effect is to divert trade from or otherwise injure competitors.
Source: CA Legislative Counsel Bulk DataURL: https://downloads.leginfo.legislature.ca.gov/pubinfo_2025.zipFetched: 6/27/2026