Discrimination prohibited
Va. Code Ann. § 59.1-600
in effectNo person or public entity shall discriminate against a consumer on the grounds that the consumer has exercised any of the rights granted by this chapter with regard to:
1. Providing or denying any good, service, or benefit to the consumer;
2. Charging any different price or rate for any good or service provided to the consumer, including through the use of discounts or other incentives or imposition of penalties;
3. Providing a different level or quality of goods, services, or benefits to the consumer;
4. Suggesting that the consumer will receive a different price or rate for goods, services, or benefits or a different level or quality of goods, services, or benefits; or
5. Considering the consumer's exercise of rights pursuant to this chapter as a basis or suspicion of criminal wrongdoing or unlawful conduct.
2023, c. 526 .
Source: Open US Law by Vaquill AI (CC BY 4.0)URL: https://law.lis.virginia.gov/vacode/59.1-600/Fetched: 10/16/2026