§ 18.42.110 — Standards for Signs Requiring a Sign Permit

Santa Clara City Code · Santa Clara City Code § 18.42.110

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A. Signs. Signs are allowed and shall be maintained in the zones where the sign is allowed after having secured approval of the location, number, size, and design of the sign or advertising structure subject to the conditions in each zone. B. Quality of materials and workmanship. All signs shall be constructed in a workmanship manner of durable materials intended to provide long life, ease of maintenance, high quality appearance, and clearly legible information for the sign user and public. The Review Authority shall retain the right to require that a licensed sign contractor(s) design, build, and/or erect the sign if the value, location, and/or visual impact of the sign warrants this requirement. C. Sign Area Calculations. 1. Allowable Sign Square Footage. All signs are measured based on every linear foot of structure frontage to determine the maximum allowable sign square footage, unless noted otherwise in 18.42.120 (Standards for Specific Sign Types). 2. Sign Area Calculations. Sign area calculation is based on every linear foot of structure frontage, to a specified amount of sign square footage. For example, if a structure has 100 feet of linear frontage, parallel to a public street or public right-of-way and one foot of sign area is allowed for every foot of linear frontage the maximum allowable sign square footage would be 100 square feet. The sign area calculations described above do not include sign area from secondary signage that is not visible from the right-of-way. 3. Sign Area Calculation. The sign surface area shall be calculated by measuring square footage based on the height and width of sign copy (sign text) on all sign faces. See Figure 3-16 (Sign Area Measurements). Figure 3-17 Sign Area Measurement D. Residential Zones. Table 3-8 (Signs Allowed in Residential Zones) provides regulations for permanent signs in residential zones (not including mixed-use zones), and legal nonconforming residential uses in nonresidential zones. In the case of inconsistency between regulations provided in the table and regulations provided for specific sign types, the regulations for specific sign types shall take precedence. Table 3-8 Signs Allowed in Residential Zone

| Sign Class | | Allowed Sign | | | Maximum | | | Maximum | | Maximum | Sign Class | |---|---|---|---|---|---|---|---|---|---|---|---| | Types | Number | Sign Area | | Name Plate Single-Family Uses | Wall | 1 per single- family use | 4 sq ft | Below eave of roof or parapet | | | Identification Sign Multifamily Uses | Wall or Freestanding | 1 per multi- family use | 24 sq ft | Wall signs shall be below the eave of the roof or parapet. Freestanding sign: 6 ft | Cabinet signs and internally illuminated signs are prohibited | | Residential Subdivision Entry Signs | Freestanding (monument) | 2 per primary entrance | 40 sq ft for both signs | 6 ft | 18.42.120(B) |

E. Commercial, Mixed-Use, Office, and Industrial Zones. Table 3-9 (Signs Allowed in Commercial, Mixed-Use, Office, and Industrial Zones) provides regulations for permanent signs in commercial, mixed-use, and industrial zones. In the case of inconsistency between regulations provided in the table and regulations provided for specific sign types, the regulations for specific sign types shall take precedence. F. Retail Signage. In addition to the standards listed in Subsection 18.42.120 and Table 3-9, retail uses are allowed a sign area with a maximum square footage of 2 square feet per each foot of linear frontage. Sign width is limited to 75 percent of business frontage width and 50 percent of structure wall/facia heights. Table 3-9 Signs Allowed in Commercial, Mixed-Use, Office, and Industrial Zones

| | Allowed Sign | | Maximum Number | | Maximum Sign | | | Maximum Sign | | Notes | |---|---|---|---|---|---|---|---|---|---|---| | Types | Area | Height | | | Freestanding Signs | | | Sites with up to 150 lineal ft of structure frontage | 1 per primary structure frontage | 1 square foot for each linear foot of primary structure frontage | Freestanding Signs- 12 ft | Sites with up to 150 lineal ft of structure frontage | | Sites with over 150 lineal ft of structure frontage | 1 per primary structure frontage | 1 square foot for each linear foot of primary structure frontage | Freestanding Signs- 12 ft | 18.42.120 May be used in combination with allowed structure signs. | | 1 per secondary structure frontage | Max 50 percent of area of primary sign | | | Structure Signs | | | Canopy | Two per canopy if both are not visible at the same time. | N/A | Minimum of one foot below the top of the parapet; the sill of a second- floor window; or the lowest point of any cornice or roof overhang, whichever is applicable. | 18.42.120(A) May be used in combination with allowed structure signs. | | | Primary Frontage | | | Awning/Canopy | One sign per awning | N/A | Minimum of one foot below the top of the parapet; the sill of a second- floor window; or the lowest point of any cornice or roof overhang, whichever is applicable. | 18.42.120(A) May be used in combination with allowed structure signs. | | Two per canopy if both are not visible at the same time. | | Projecting Signs | One projecting sign per establishment | 8 sq ft | N/A | 18.42.120(J) May be used in combination with allowed structure signs. |

Table 3-9 Signs Allowed in Commercial, Mixed-Use, Office, and Industrial Zones

| | Allowed Sign | | Maximum Number | | Maximum Sign | | | Maximum Sign | | Notes | |---|---|---|---|---|---|---|---|---|---|---| | Types | Area | Height | | Painted or Wall Signs | One wall sign per primary frontage | 32 sq ft; or one square foot per lineal foot of structure frontage, whichever is greater, up to a maximum sign area of 150 sq ft | N/A | 18.42.120(H) and (K) May be used in combination with allowed structure signs. Total area of all primary and accessory wall signs not to exceed 150 sq ft | | One accessory wall sign per establishment for a structure with a gross leasable area of over 10,000 sq ft | Area of all accessory wall signs not to exceed area of primary wall signs | | | Secondary Frontage | | | Awning/Canopy Signs | One sign per awning | N/A | Minimum of one foot below the top of the parapet; the sill of a second- floor window; or the lowest point of any cornice or roof overhang, whichever is applicable. | 18.42.120(A) | | Two per canopy if both are not visible at the same time. | | Projecting Signs | One projecting sign per establishment | 4 sq ft | | 18.42.120(J) | | Painted or Wall Signs | One additional wall sign per establishment with a gross leasable area of 10,000 sq feet or greater with a public side street | 32 sq ft; or one square foot per lineal foot of structure frontage, whichever is greater, up to a maximum sign are of 100 sq ft | | 18.42.120(H) and (K) Total area of all primary and accessory wall signs not to exceed 150 sq ft | | One wall sign per secondary frontage for structures with less than 10,00 sq ft of gross leasable area | 50 percent of sign area allowed for primary frontage total for any combination of structure signs. | | | Other Signs (also see Sections 18.42.150, and 170) | | | Subdivision Entry Signs | See Subsection 18.42.120(B) (Standards for Specific Sign Types) | | Directional and Directory Signs | See Subsection 18.42.120(C) (Standards for Specific Sign Types) |

Table 3-9 Signs Allowed in Commercial, Mixed-Use, Office, and Industrial Zones

| | Allowed Sign | | Maximum Number | | Maximum Sign | | | Maximum Sign | | Notes | |---|---|---|---|---|---|---|---|---|---|---| | Types | Area | Height | | Electronic Digital Display Message Signs | See Subsection 18.42.120(D) (Standards for Specific Sign Types) | | Freeway- and Expressway- Oriented Signs | See Subsection 18.42.120(F) (Standards for Specific Sign Types) | | Iconic Signs | See Subsection 18.42.130 (Iconic Signs) | | Luminous Tube Signs (neon) | See Subsection 18.42.120(G) (Standards for Specific Sign Types) | | Price and Menu Boards | See Subsection 18.42.120(I) (Standards for Specific Sign Types) | | Temporary Signs | See Section 18.42.100 (Temporary Signs) | | Window Signs | See Subsection 18.42.120(L) (Standards for Specific Sign Types) |

G. Location Restrictions. 1. All signs shall meet the setback requirements of the zone in which the subject parcel is located, unless otherwise noted in Section 18.42.150 (Signs in Residential Zones), Section 18.42.160 (Signs in Commercial and Mixed-Use Zones), and Section 18.42.170 (Signs in Office and Industrial Zones) or approved by the Director or Planning Commission. H. Signs shall not be placed in the public right-of-way. I. Sign Illumination. 1. Lights used to illuminate signs shall be installed to concentrate the illumination on the sign and to minimize glare upon a public street or abutting property. Unless otherwise noted, all sign acrylic panels shall be opaque, to only allow the text or logo to shine through, minimizing nighttime light pollution. 2. Illuminated signs shall require the approval of a Building Permit. J. Sign Modifications. The Director may grant a Minor Modification (Chapter 18.124) for up to 25 percent of the requirements of this Chapter.

§ 18.42.110 — Standards for Signs Requiring a Sign Permit | Santa Clara, CA City Code | Corpus