Deceptive Classified Ads.
6 RCNY § 5-10
in effect§ 5-10 Deceptive Classified Ads.
(a) Dealers, brokers, or business entities advertising in the classified section of a newspaper, magazine or other printed media must disclose that they are businesses.
(b) An advertiser can disclose that it is a business by use of the word "dealer," "broker," or other similar terms.
(c) Examples: A dealer's classified ad which reads: "Dodge '68 $795, Call OF7-1452" would not satisfy the requirements of this Regulation because it does not disclose that the advertiser is a business. A classified ad which reads: "3 room apt., $160, call Acme Rental, Inc." sufficiently discloses that the advertiser is a business.
Source: City of New York, Charter, Administrative Code and Rules (American Legal Publishing XML export, codelibrary.amlegal.com)URL: https://codelibrary.amlegal.com/codes/newyorkcity/latest/NYCrules/0-0-0-18880Fetched: 10/24/2026
