Compensation of student-athlete for use of name, image, or likeness -- Compensation from institution -- Agreements -- Restrictions
KRS 164.6945
in effect164.6945. Compensation of student-athlete for use of name, image, or likeness -- Compensation from institution -- Agreements -- Restrictions
(1) A student-athlete may receive compensation for the use of the athlete's name, image, or likeness through a name, image, and likeness agreement with a third party. Such compensation shall be consistent with the prevailing range of compensation for the authorized use of the athlete's name, image, or likeness.
(2) A student-athlete may receive compensation from an institution or its affiliated corporation, including but not limited to sharing revenue as permitted or required by a legal settlement or applicable law, by entering into a written institutional agreement with the institution or affiliated corporation. Such compensation may be in exchange for the use of the student-athlete's name, image, or likeness, institutional brand promotion, or other rights.
(3) An institution or affiliated corporation may designate, through contract, sublicense, or other written agreement, a media rights holder or one (1) or more other third parties with whom an institution's student-athletes may directly enter into NIL agreements consistent with the prevailing range of compensation.
(4) A student-athlete shall not enter into an NIL agreement to receive compensation from a third party relating to the endorsement or promotion of:
(a) Sports betting;
(b) A controlled substance;
(c) A substance the student-athlete's intercollegiate athletic association forbids the athlete from using;
(d) Adult entertainment; or
(e) Products or services that would be illegal for the student-athlete to possess or receive.
Effective: March 13, 2025
History: Amended 2025 Ky. Acts ch. 10, sec. 3, effective March 13, 2025. -- Amended 2024 Ky. Acts ch. 194, sec. 1, effective April 16, 2024. -- Created 2022 Ky. Acts ch. 12, sec. 3, effective March 9, 2022.
Source: Kentucky Legislative Research Commission (legislature.ky.gov)URL: https://apps.legislature.ky.gov/law/statutes/statute.aspx?id=55879Fetched: 10/20/2026