§142.1210 General Sign Regulations
Section 142.1210 is divided into subsections for copy regulations, locational regulations, structural regulations, and sign maintenance regulations.
(a) Copy Regulations
(1) Permanent or changeable copy on signs shall contain on-premises or public interest messages only.
(A) On-premises messages are those identifying or advertising an establishment, person, activity, goods, products, or services located on the premises where the sign is installed.
(B) Public interest messages that are primary signs are those that are located on the following types of signs and notices:
(i) Official signs and notices, including historical markers and commemorative plaques authorized by federal, state, or local law, placed by public officials or agencies pursuant to and in accordance with federal, state, or local law for the purposes of carrying out an official duty or responsibility;
(ii) Service club and religious signs and notices containing identification of nonprofit service clubs, religious organizations, or charitable associations and containing information relating to meetings, locations, fund-raising or other nonprofit activities; and
(iii) Political and ideological signs and notices related to any federal, state, or local election issue or candidate and signs and notices unrelated to election issues or candidates but expressing ideological or political views.
(C) Public interest messages for public or private non-profit or charitable organizations may identify sponsors and supporters of the signs and notices as described in Section 142.1210(a)(1)(B). A maximum of 15 percent of the total area of a sign containing a public interest message shall include the name of the sponsors or supporters, description of the products, services or activities provided or engaged in by the sponsors or supporters, and recognized trademarks, logotypes or symbols customarily associated with the sponsors or supporters.
(D) The following signs are also public interest message signs but are regulated as secondary signs:
(i) Public utility signs that are required by law;
(ii) Directional signs; and
(iii) Holiday decorations.
(E) The use of a cannabis leaf symbol is prohibited on any sign.
(2) Signs may have changeable copy, such as letters, numbers, symbols, pictorial panels, and other similar characters. Changeable copy shall be manually or mechanically changeable only in the field and not remotely or electronically changeable, except for the following signs:
(A) Public service messages in compliance with Section 142.1220(f);
(B) Signs with automatic changing copy may be permitted with a Neighborhood Use Permit in compliance with Section 141.1105; and
(C) Automobile service station gasoline pricing signs designed in accordance with state law.
(3) Painted graphics that are murals, mosaics, or any type of graphic art that are painted on a wall or fence and do not contain copy, advertising symbols, lettering, trademarks, or other references to the premises, products, or services that are provided on the premises where the graphics are located or any other premises, are not signs for the purposes of these regulations.
When painted graphics are installed on other than a wall or fence or contain copy, advertising symbols, lettering, trademarks, or other references to the premises, products, or services, only the actual copy area is considered sign area and shall comply with these regulations.
(4) Signs that resemble traffic control signs, traffic signals or devices, or which bear the words “stop,” “go slow,” “caution,” “danger,” “warning” or other similar words, or emergency lights or signals are not permitted.
(5) Signs that have flashing copy or lights, and signs with stroboscopic lights, intermittent lights, rotary beacons, chasing lights, or zip lights are not permitted.
(6) Signs with one copy message that flashes on and off, or with two or more copy messages that alternate or change, either on the same or different portions of the sign, are not permitted.
(7) Signs with animated copy that includes action, motion, or an illusion of either, or has color changes of all or part of the sign face, may be installed provided that the animated portion of the sign does not exceed 10 square feet. The animation may be either electrical or wind powered. The light source for the sign shall be constant, and the exterior face shall not be moveable. The animated portion of a primary sign shall count toward the total sign allowance.
(8) Freeway-oriented sign copy shall only identify establishments where transient lodging or prepared food are offered to the public, or any retail place of business engaged in supplying goods and services essential to the normal mechanical operation of automobiles, specifically including the dispensing of automotive fuel as the primary function.
(9) On-premises signs or sign copy relating to an establishment or occupancy shall be removed no later than 30 calendar days after the date that the establishment or occupancy vacates the premises.
(10) The owner of any sign which is otherwise allowed by this chapter may substitute noncommercial copy in lieu of any other commercial or noncommercial copy. This substitution of copy may be made without any additional approval or permitting. The purpose of this provision is to prevent any inadvertent favoring of commercial speech over noncommercial speech, or favoring of any particular noncommercial message over any other noncommercial message. This provision prevails over any more specific provision to the contrary.
(b) Locational Regulations
(1) Signs shall be located no closer than 6 feet horizontally and 12 feet vertically to overhead electrical conductors, either bare or insulated, carrying more than 750 volts, except conductors enclosed in approved metal conduits.
(2) All signs shall comply with the minimum setbacks as established by base zones, planned districts, and City Council ordinances except as otherwise specifically provided.
(3) All signs, except for certain temporary signs as described in Section 142.1255, shall be permanently attached to the ground or a structure.
(4) Freeway-oriented signs shall comply with the following regulations.
(A) The sign must be within a 660-foot horizontal distance from the freeway public right-of-way;
(B) The premises on which the sign is located must be within 1500 feet of a freeway exit that provides access to the premises. The 1500-foot distance is measured directly from the property line of the premises to the freeway ramp; and
(C) The sign copy shall only identify the types of uses described in Section 142.1210(a)(8).
(5) Signs on Public Property and in Public Rights-of-Way
(A) Signs are not permitted to be installed on public property or public rights-of-way, except for signs that are authorized by law, or as otherwise permitted in the Municipal Code.
(B) Signs that are permitted to project from structures into parkways shall in no case extend over a street or an alley.
(C) Banners in public rights-of-way that are used for promoting cultural or civic events or activities of general public interest are permitted in accordance with the following regulations.
(i) The banners are permitted only on streets and public rights-of-way that are designated for banner installation in a City Council resolution.
(ii) The banners shall not be used for commercial or political advertising, except that logos and trademarks of sponsoring organizations shall be permitted. The total area of logos and trademarks shall be limited to 5 percent of the banner area.
(iii) The banners shall be displayed no more than 30 calendar days, with one 30-calendar-day extension.
(iv) The banners shall be installed only on light standards that have been equipped by the City with mounting hardware.
(v) The banners have received all necessary permits to locate in the public right-of-way.
(vi) No street banner other than those authorized by this section shall be displayed after April 30, 1989.
(D) Clocks are permitted in public rights-of-way between a curb and sidewalk in accordance with the following regulations.
(i) The clock shall be constructed of noncombustible materials.
(ii) The clock shall be maintained and shall keep time accurately.
(iii) The ground pedestal support shall not exceed 2 feet in any dimension.
(iv) There shall be a minimum clearance of 7 feet, 6 inches between the face portion of the clock and the grade.
(v) The width of the face portion of the clock shall not exceed 14 inches.
(vi) The clock face shall not exceed a total area of 5 square feet, and the clock dials shall form at least one-half of that area.
(vii) The clock shall not contain any advertising, other than a nameplate containing the name of the manufacturer. The nameplate shall have engraved or embossed letters that do not exceed 6 inches in height.
(viii) All necessary permits to locate in the public right-of-way must be received before installation of the clock.
(E) Community entry signs within the public right-of-way shall conform to Section 141.1101.
(c) Structural Regulations
(1) Signs and sign-supporting structures shall be listed by a recognized testing laboratory and constructed in compliance with the requirements of the Building Regulations and the Electrical Regulations as adopted by the City of San Diego. Exposed-tube neon signs shall be constructed and installed in compliance with the Electrical Regulations as adopted by the City of San Diego.
(2) Guy wires or angle iron structures that are used as sign supports shall not be visible from public rights-of-way. Sign supports shall appear to be an integral part of the sign.
(3) The supports for all signs or sign structures shall be placed entirely within the boundaries of the premises on which the sign is located.
(4) When installed on the exterior walls of high-rise buildings as defined in Chapter 4 of the California Building Code, exterior wall signs greater than 100 square feet in area or greater than 10 feet in either dimension shall comply with Section 705.13 of the 2025 California Building Code.
(d) Sign Maintenance Regulations
All signs shall comply with the following maintenance regulations whether or not a Sign Permit is required.
(1) All signs and sign supports, including decorative covers, shall be maintained in a clean and safe condition.
(2) Signs shall be maintained in a graffiti-free condition.
(3) The owner shall keep the display area of all painted signs neatly printed or posted at all times and shall correct any painting, fading, chipping, peeling, or flaking paint or plastic and mechanical or structural defect.
(4) Paint or debris associated with signs shall not litter public property or public rights-of-way.
(Amended 1-13-2004 by O-19253 N.S.) (Amended 11-13-08 by O-19804 N.S; effective 12-13-2008.) (Amended 5-5-2015 by O-20481 N.S.; effective 6-4-2015.) (Amended 4-6-2016 by O-20624 N.S.; effective 5-6-2016.) (Amended 1-8-2020 by O-21164 N.S.; effective 2-9-2020.) (Amended 4-9-2020 by O-21181 N.S.; effective 5-9-2020.) (Amended 5-8-2023 by O-21642 N.S.; effective 6-7-2023.) (Amended 3-3-2026 by O-22080 N.S.; effective 4-22-2026.) (Amended 6-15-2026 by O-22109 N.S.; effective 7-15-2026.)
[Editors Note: Amendments as adopted by O-22109 N.S. will not apply within the Coastal Overlay Zone until the California Coastal Commission certifies it as a Local Coastal Program Amendment. Click the link to view the Strikeout Ordinance highlighting changes to prior language http://docs.sandiego.gov/municode_strikeout_ord/O-22109-SO.pdf ]