General Provisions

Utah Code tit. 63N, ch. 63N-7, pt. 63N-7-P1

in effect

Utah Code § 63N-7-101 Definitions.

63N-7-101. Definitions. As used in this chapter: (1) "Board" means the Board of Tourism Development created in Section 63N-7-201. (2) "Managing director" means the managing director of the Utah Office of Tourism. (3) "Sports organization" means an organization that: (a) is exempt from federal income taxation in accordance with Section 501(c)(3), Internal Revenue Code; (b) maintains the organization's principal location in the state; (c) has a minimum of 15 years experience in the state hosting, fostering, and attracting major summer and winter sporting events statewide; and (d) was created to foster state, regional, national, and international sports competitions in the state, to drive the state's Olympic and sports legacy, including competitions related to Olympic sports, and to promote and encourage sports tourism throughout the state, including advertising, marketing, branding, and promoting the state for the purpose of attracting sporting events in the state. (4) "Tourism office" means the Utah Office of Tourism created in Section 63N-7-102. Repealed and Re-enacted by Chapter 362, 2022 General Session

Utah Code § 63N-7-102 Utah Office of Tourism created -- Appointment of managing director -- Responsibilities of tourism office.

63N-7-102. Utah Office of Tourism created -- Appointment of managing director -- Responsibilities of tourism office. (1) There is created within GOED the Utah Office of Tourism. (2) (a) The executive director shall appoint a managing director of the tourism office. (b) The managing director may, with the approval of the executive director, appoint staff. (3) The tourism office shall: (a) be the tourism development authority of the state; (b) develop a tourism advertising, marketing, branding, destination development, and destination management program for the state; (c) receive approval from the board under Subsection 63N-7-202(1)(a) before implementing the program described in Subsection (3)(b); (d) develop a plan to increase the economic contribution by tourists visiting the state; (e) plan and conduct a program of information, advertising, and publicity relating to the recreational, scenic, historic, cultural, and culinary tourist attractions, amenities, and advantages of the state at large; (f) encourage and assist in the coordination of the activities of persons, firms, associations, corporations, travel regions, counties, and governmental agencies engaged in publicizing, developing, and promoting the tourist attractions, amenities, and advantages of the state; (g) conduct a regular and ongoing research program to identify statewide economic trends and conditions in the tourism sector of the economy; and (h) ensure that any plan or program developed under this Subsection (3) addresses, but not be limited to, the following policies: (i) enhancing the state's image; (ii) promoting the state as a year-round destination; (iii) encouraging expenditures by visitors to the state; and (iv) expanding the markets where the state is promoted. Amended by Chapter 343, 2026 General Session

Utah Code § 63N-7-103 Annual report.

63N-7-103. Annual report. The executive director shall include, in the annual written report described in Section 63N-1a-306, a report from the managing director on the activities of the tourism office, including information regarding the economic efficiency and results of the tourism advertising, marketing, branding, destination development, and destination management program developed under Section 63N-7-102. Repealed and Re-enacted by Chapter 362, 2022 General Session

Utah Code § 63N-7-104 Agreements with other governmental entities.

63N-7-104. Agreements with other governmental entities. The tourism office may enter into agreements with state or federal agencies to accept services, quarters, or facilities as a contribution in carrying out the duties and functions of the tourism office. Enacted by Chapter 362, 2022 General Session

Source: Utah Office of Legislative Research and General Counsel (le.utah.gov)URL: https://le.utah.gov/xcode/Title63N/Chapter7/63N-7-P1.html?v=C63N-7-P1_2022050420220701Fetched: 10/26/2026