Business Establishments
San Diego Municipal Code § 52.9605
in effect§52.9605 Business Establishments
(a) Unlawful Business Practice.
(1) Unlawful Practices Generally. It shall be an unlawful business practice for any person to deny any individual the full and equal enjoyment of the goods, services, facilities, privileges, advantages and accommodations of any business establishment on the basis (in whole or in part) of such individual’s sexual orientation or gender identity.
(2) Credit. It shall be an unlawful business practice for any person to deny credit to any individual on the basis (in whole or in part) of such individual’s sexual orientation or gender identity.
(3) Advertising. It shall be an unlawful business practice for any person to make, print, publish, advertise or disseminate in any way any notice, statement or advertisement with respect to any business establishment which indicates that such establishment engages or will engage in any unlawful business practice.
(b) Subterfuge.
It shall be unlawful to do any of the acts mentioned in this Section for any reason that would not have been asserted, wholly or partially, but for the sexual orientation or gender identity of any individual.
(Amended 7–28–2003 by O–19203 N.S.)
(Editors note added to title 4–16–1990.)
Source: City of San Diego Office of the City Clerk, San Diego Municipal Code and City Charter (docs.sandiego.gov PDFs)URL: https://docs.sandiego.gov/municode/MuniCodeChapter05/Ch05Art02Division96.pdf#page=6Fetched: 10/28/2026