Purposes.
Ark. Code Ann. § 23-66-802
in effectThe purpose of this subchapter is to:
(1) Create a legal framework within which an online marketplace or its affiliates may offer or sell an online marketplace guarantee in this state;
(2) Protect consumers by promoting transparency, fairness, and accountability related to online marketplace guarantees and placing the risk of innovation on the online marketplace providers rather than consumers;
(3) Encourage innovation in the marketing and development of more economical and effective means of providing an online marketplace guarantee; and
(4) Permit and encourage fair and effective competition among different providers.
Source: Arkansas General Assembly, Acts of 2021-2026 (arkleg.state.ar.us)URL: https://arkleg.state.ar.us/Acts/FTPDocument?path=%2FACTS%2F2025R%2FPublic%2F&file=426.pdf&ddBienniumSession=2025%2F2025RFetched: 11/8/2026