Deceptive name prohibited.
Utah Code § 31A-37-203
in effect31A-37-203. Deceptive name prohibited.
(1) A captive insurance company may not adopt a name that is:
(a) the same as any other existing business name registered in this state;
(b) deceptively similar to any other existing business name registered in this state; or
(c) likely to be:
(i) confused with any other existing business name registered in this state; or
(ii) mistaken for any other existing business name registered in this state.
(2) An applicant captive insurance company that submits an application for a certificate of authority on or after May 14, 2019, or a captive insurance company that changes its name on or after May 14, 2019, shall include the word "insurance" or a term of equivalent meaning in its name.
Amended by Chapter 193, 2019 General Session
Source: Utah Office of Legislative Research and General Counsel (le.utah.gov)URL: https://le.utah.gov/xcode/Title31A/Chapter37/31A-37-S203.html?v=C31A-37-S203_2019051420190514Fetched: 10/26/2026