Sales of Merchandise — Requirements for Advertising
San Diego Municipal Code § 33.1007
in effect§33.1007 Sales of Merchandise — Requirements for Advertising
No person, engaged in the business of selling goods, wares and merchandise, as principal, agent or otherwise, shall advertise the sale of such goods, wares or merchandise in any newspaper, periodical, magazine or in or upon any advertising medium within the City of San Diego, unless it shall be stated in such advertisement of the sale of such goods, wares or merchandise, that such persons, so advertising the sale of such goods, wares or merchandise, is a dealer in the same, or unless it is stated in such advertisement that such person is engaged in the business of selling such goods, wares, or merchandise, or unless the word “Dealer” is used conspicuously in such advertisement in reference to such person advertising the sale of such goods, wares or merchandise; provided, however, that the advertisement of the sale of any goods, wares or merchandise in any advertising medium in such form or with such display as to prices, quality and description of such goods, wares or merchandise and the character of the business engaged in as to make it apparent therefrom that such person thus advertising the sale of such goods, wares or merchandise, is actually engaged in such sale as a business, shall be deemed a sufficient compliance with this Division.
(Incorp. 1–22–1952 by O–5046 N.S.)
Source: City of San Diego Office of the City Clerk, San Diego Municipal Code and City Charter (docs.sandiego.gov PDFs)URL: https://docs.sandiego.gov/municode/MuniCodeChapter03/Ch03Art03Division10.pdf#page=6Fetched: 10/28/2026