Regulations.
Milwaukee Code of Ordinances § 92-13
in effect92-13. Regulations.
1. LICENSE TO BE CARRIED. Any license issued under this subchapter shall be carried on the person of the licensee and shall be exhibited to any person requesting to see the same at any time while the person is engaged in selling or soliciting business.
2. TRANSACTION REQUIREMENTS.
a. Every licensee shall expressly disclose his or her name and the name of the company or organization he or she is affiliated with, if any.
b. If any sale of goods is made by a licensee, or any sales order for the later delivery of goods is taken by the seller, the buyer shall have the right to cancel the transaction in accordance with the procedure as set forth in s. 423.203, Wis. Stats.
c. Every order taken by a licensee for the later delivery of goods shall be in writing and shall be given to the purchaser at the time the deposit of money is paid to the licensee. The sales order shall contain:
c-1. A statement containing the terms of the agreement.
c-2. The amount paid in advance, whether full, partial or no advance payment is made.
c-3. The name, address and telephone number of the seller.
c-4. The delivery or performance date.
c-5. Whether a guaranty or warranty is provided and, if so, the terms thereof.
3. SIGNAGE. Each side of a vehicle used in the transaction of business shall display the name of the person to whom the license is issued and local telephone number in lettering not less than 4 inches high.
4. PUSHCART SPECIFICATIONS. Whenever operating on public property, the following requirements shall apply:
a. Pushcart dimensions shall not exceed 7 feet in length and 3.5 feet in width.
b. The vertical height of a pushcart shall not exceed 10 feet measured from ground level to the highest point on the pushcart, including signage, canopy, awning or umbrella, if any.
c. The use of canopies, awnings or umbrellas on a pushcart shall be such as to maintain a vertical clear space of 7 feet measured from ground level to the lowest point of the canopy, awning or umbrella.
d. Signs or other items of equipment attached to a pushcart shall not exceed the greatest dimensions of the pushcart in both directions and shall be securely fastened.
e. Every pushcart shall be moved manually onto, about and off of public sidewalks. The use of a motor vehicle on a public sidewalk to deposit or remove a pushcart is prohibited.
5. PROHIBITED PRACTICES. a. No person shall misrepresent or make false, deceptive or misleading statements concerning the quality, quantity or character of any goods or services offered for sale.
b. No person shall impede the free use of sidewalks and streets by pedestrians and vehicles. Persons shall at all times afford any pedestrian a minimum 5-foot clearance. Where sales are made from vehicles, all traffic and parking regulations shall be observed.
c. Except for a person who makes sales from a legally-parked motor vehicle, no person may occupy more than 7 linear feet of public space parallel to the curb in the operation of a business and, in addition, occupy more than 3.5 linear feet to be measured from the curb toward the property line.
d. No pushcart, goods, signage or any other item related to the operation of a direct seller, transient merchant or solicitor may touch, lean against or be affixed permanently or temporarily to any building, structure or street landscape item, including, but not limited to, street lighting poles, parking meters, space markers, newspaper vending boxes, trash containers, traffic signal standards, fire hydrants, tree guards, benches or traffic barriers. Freestanding signage is prohibited.
e. No pushcart or goods may be located against display windows of a fixed-location business, nor shall they be within 20 feet of an entrance to any building, store, theater, movie house, sports arena or other place of public assembly.
f. No pushcart or goods may be located within 10 feet of a fire hydrant, in or within 10 feet of any bus stop no parking zone, or within 20 feet of any driveway or any cross walk at any intersection.
g. No person shall make any loud noise or use any sound-amplifying device, horn, bell or other noisy device to attract attention to the business if the noise produced is capable of being plainly heard outside a 100-foot radius of the source.
h. No person selling goods from a pushcart, stand, table, container or other stationary apparatus shall allow rubbish or litter to accumulate in or around the area in which the seller is conducting business, whether generated by the business or the public at large. A clean, plastic-lined trash container clearly marked for litter shall be kept and maintained in the area by the seller. The seller shall remove the container from the site for emptying on a daily basis or more frequently as conditions warrant.
i. Stands, tables, containers or stationary apparatuses other than pushcarts may not be used to sell goods on the public way or other public premises in an area with downtown zoning as established under the zoning code.
j. No person shall violate any provision of ch. 101 or ss. 105-56, 105-57 or 115-45.
k. No person shall sell or offer for sale any item while the person is on a roadway median or safety island, except when the roadway has been legally closed to traffic for a parade, festival or other civic or special event and the seller is otherwise in compliance with this section.
L. No person may conduct business within 300 linear feet of any currency exchange.
Source: City of Milwaukee Legislative Reference Bureau, Milwaukee City Charter and Code of Ordinances (city.milwaukee.gov master PDFs)URL: https://city.milwaukee.gov/ImageLibrary/Groups/ccClerk/Ordinances/Volume-1/CH92.pdf#page=4Fetched: 10/26/2026