Purposes.
El Paso City Code § 21.50.120.010
in effect21.50.120.010 - Purposes.
This chapter provides a comprehensive system for the regulation of signs, to serve the following purposes:
A. To allow adequate opportunity for the exercise of free speech by the display of a message or an image on a sign, while balancing that opportunity against the community and public interests affected by signs;
B. To protect the health, safety, and general welfare of the city and its residents and to execute the policies of the city's comprehensive plan;
C. To enhance the aesthetic value of the city's landscape by reducing visual clutter that is potentially harmful to property values and economic development;
D. To protect adjacent and nearby properties from the impact of excessive or inappropriate signage;
E. To protect the safety and efficiency of the city's transportation network by reducing confusion and distractions to pedestrians and motorists while enhancing motorists' ability to see pedestrians, obstacles, other vehicles, and traffic signs; and
F. To preserve, protect and enhance areas of designated historical, architectural and scenic value.
(Ord. No. 18505, § 1, 5-17-2016)
Source: City of El Paso, City Code and City Charter (Municode Library, library.municode.com)URL: https://library.municode.com/tx/el_paso/codes/code_of_ordinances?nodeId=TIT21SMCO_CH21.50BUSCPL_21.50.120.010PUFetched: 10/28/2026