21.50.120.140 - Definitions.
This section provides definitions for terms in this chapter exclusively. If a term is not defined in this chapter, the definitions and terms in Title 20 will govern.
"Alternative sign" means a sign that does not conform to any of the sign hardware types defined in this section, but nevertheless meets the design standards and intent of the SmartCode, as defined in Section 21.50.120.080.
"Auxiliary sign" means a sign with no commercial advertising, except for the name or logo of the business or establishment, that pertains to the safe and efficient movement of pedestrians and vehicular traffic into or out of a building or premises and that has a directional purpose secondary to the use of the lot on which it is located, such as "no parking," "entrance," "loading only," "telephone," "emergency entrance," and other similar directives.
"Awning" means a roof-like sidewalk cover that is permanently mounted on a building face. An awning provides pedestrians with shade and protection from inclement weather. An awning may be of rigid or non-rigid construction, and may be retractable or non-retractable.
"Awning (orientation type)" means an orientation type in which sign hardware is placed atop or upon an awning, canopy, or sidewalk arcade above a storefront. Signage can be printed directly onto a fabric awning, or, if the awning is of a rigid construction, a sign may be mounted upon it.
"Banner (hardware type)" means a sign hardware type in which sign copy is printed onto a flexible material and fastened to a building or pole.
"Blade (orientation type)" means an orientation type in which sign hardware is mounted perpendicular to, and is fully supported by, a building face.
"Cabinet (hardware type)" means a sign hardware type composed of a molded box with all elements of sign copy permanently molded into the physical structure of the sign.
"Directional sign" means a sign placed on private property that guides the traveling public to a use or assortment of uses located on a property or properties, such as a sign displaying the name of a shopping center, apartment complex, or residential development.
"External illumination" means the illumination of a surface of a sign from an external source of light intentionally directed upon the sign. Also known as "indirectly illuminated sign."
"Ground level sign" means any sign mounted on the ground or on any portion of the first floor of a building.
"Halo lighting" means a sign illumination method utilizing diffuse light from sources placed behind opaque sign copy. The source of light is not visible from the public right-of-way.
"Hanging (orientation type)" means a sign orientation type in which sign hardware is attached to and located below any permanent eave, roof, awning, or bracket.
"Incidental sign" means a sign, emblem, or decal the content of which is designed to inform the public of goods, facilities, or services available on the premises, and may include, but shall not be limited to, signs with the following types of content:
1. Hours of business operation.
2. "Open" or "Closed" signs.
3. Logos of credit cards accepted by a business.
4. Property ownership or management information.
"Individual exposed bulb" means a sign illumination method utilizing individual light bulbs to highlight certain aspects of sign copy. The source of illumination is visible from the public right-of-way.
"Inflatable advertising device" means a device which is inflated with air or another gas, or which is activated by wind, air, or propelled gas, and used for outdoor advertising purposes.
"Marquee" means a cantilevered roof-like structure that overhangs the sidewalk in front of a building entrance and has a face parallel to the building face.
"Marquee (orientation type)" means an orientation type in which sign hardware is mounted upon a marquee.
"Monument (orientation type)" means an orientation type in which sign hardware sits on a dedicated wall or pedestal in front of a building. A sign utilizing this orientation type may have multiple faces with sign copy.
"Mural (orientation type)" means an orientation type in which sign copy is painted directly upon a building face, typically along a side street or alley. This definition does not apply to a mural that is installed for artistic or aesthetic purposes, unless said mural contains elements that advertise an existing business on the adjoining parcel.
"Neon tube" means a sign illumination method utilizing sculpted neon tubes to highlight certain aspects of sign copy. The source of light is visible from the public right-of-way.
"Plaque (hardware type)" means a sign hardware type that features copy that is carved, molded, painted or affixed to a framing surface. A plaque appears from the public right-of-way as one contiguous piece of sign hardware.
"Programmable (hardware type)" means a sign hardware type that features an area for changeable copy. Programmable signs include programmable digital displays, video boards, track letter signs and bulletin boards.
"Projecting (hardware type)" means a sign hardware type with copy that projects in a three-dimensional manner. Channel letters are considered a projecting hardware type.
"Roof (orientation type)" means an orientation type in which a sign is erected upon, over, or above the roof of a building.
"Sandwich board (hardware type)" means a sign hardware type consisting of a freestanding A-frame design that may be placed on a sidewalk to attract pedestrians to a business. Sandwich board sign hardware is portable and freestanding.
"Sidewalk (orientation type)" means an orientation type in which sign hardware that is freestanding and portable is placed on a sidewalk to attract pedestrians to a business.
"Sign" means any outdoor display surface, structure, banner, pennant, inflatable and/or airborne device, whether mounted on land, air, or water, which is visible from any portion of the public right-of-way to vehicular or pedestrian traffic, a principal purpose of which is to attract attention to a communicative visual or graphic image. The term "sign" is inclusive of both on- and off-premises signs, including billboards, and any moving part, lighting sound equipment, framework, background material, structural support, or other part thereof. A display, device or thing need not contain lettering to be a sign. Notwithstanding the generality of the foregoing, the following are not within this definition:
1. Overhead signs or banners towed behind aircraft.
2. Architectural features. Decorative or architectural features of buildings (not including lettering, trademarks or moving parts), which do not perform a communicative function.
3. Fireworks.
4. Foundation stones and cornerstones which are permanent in nature and incapable or not intended for modification once installed.
5. Grave markers, grave stones, headstones, mausoleums, shrines, and other markers of the deceased.
6. Holiday and cultural observance decorations on private residential property which are on display for not more than 45 calendar days per year (cumulative, per parcel or use or dwelling unit).
7. Inflatable games and gymnasiums. Inflatable, temporary, moveable, gymnasium devices commonly used for children's birthday parties, and similar devices. Also called "bounce houses."
8. Manufacturers' marks. Marks on tangible products, which identify the maker, seller, provider or product, and which customarily remain attached to the product even after sale.
9. Mass transit graphics. Graphic images mounted on duly licensed and authorized mass transit vehicles that legally pass through the city.
10. Merchandise on public display and presently available for purchase on-site.
11. News racks and newsstands.
12. Personal appearance. Items or devices of personal apparel, decoration or appearance, including tattoos, makeup, wigs, costumes, masks, etc. (but not including commercial mascots or hand-held signs or appliances worn for the principal purpose of holding a sign).
13. Search lights and klieg lights when used as part of a search and rescue or other emergency service operations; this exclusion does not apply to search lights or klieg lights used as attention attracting devices for commercial or special events.
14. Shopping carts, golf carts, horse drawn carriages, and similar devices; any motorized or self-propelled vehicle which may be legally operated upon a public road is not within this exclusion.
15. Symbols of non-commercial organizations or concepts including, but not limited to, religious or political symbols, when such are permanently integrated into the structure of a permanent building which is otherwise legal; by way of example and not limitation, such symbols include stained glass windows on churches, carved or bas relief doors or walls, bells, religious statuary, et cetera.
16. Vehicle and vessel insignia on street legal vehicles and properly licensed watercraft or aircraft: license places, license plate frames, registration insignia, non-commercial messages, messages relating to the establishment of which the vehicle or vessel is an instrument or tool (not including general advertising) and messages relating to the proposed sale, lease or exchange of the vehicle or vessel.
17. Vending machines, product dispensing devices and automated product intake devices which do not display offsite commercial messages or general advertising messages; by way of example and not limitation, "automated product intake devices" means machines which accept recycle materials, or "book return" slots at libraries, or "leave your clothes here" boxes at laundry places.
18. Window displays. The display of merchandise in a store window and offered for sale.
19. Incidental signs.
"Sign hardware type" means the classification of a sign based on the physical construction or method of manufacture of the sign. All signs permitted by this code shall conform to one of the sign hardware types described in Section 21.80.020 Table 2A.
"Sign illumination type" means the classification of a sign based on how it is lit. All signs permitted by this code shall conform to one of the sign illumination types described in Section 21.80.020 Table 2C, or shall not be illuminated.
"Sign orientation type" means the classification of a sign based on its location on a parcel. All signs permitted by this code shall conform to one of the sign orientation types described in Section 21.80.020 Table 2D.
"Sign walker" means an individual employed or otherwise induced to carry a sign promoting a particular business.
"Suspended (orientation type)" means an orientation type in which sign hardware is fastened to buildings and/or permanent poles on either end, and suspended across a span.
"Stake (hardware type)" means a sign hardware type that is planted in a front yard. Signs utilizing the stake hardware type are portable, freestanding, and impermanent by design.
"Storefront" means the width of a building frontage that contains a single business establishment. A business establishment may have more than one storefront; for example, a corner store with an entrance on both building faces.
"Standing (hardware type)" means a sign hardware type that may be placed on a sidewalk to attract passers-by to a business. Standing sign hardware is freestanding and portable.
"Temporary active motion inflatable" means a temporary type of inflatable sign utilizing wind baffles and fabric combined with a vortex of air created by a mechanical air system to allow the inflatable to dance and move. Such devices are also known as "aircrows," "wind dancers" and "air dancers."
"Temporary inflatable sign" means an inflatable advertising device greater than two cubic feet in volume, used for advertising purposes.
"Temporary sign" means a sign which, by virtue of its construction from lightweight or flimsy materials, and construction or installation by hand or with ordinary hand tools, is not suitable for long term display.
"Upper level sign" means any sign mounted on the second floor of a building or above.
"Vision clearance triangle" means an area formed by two intersecting property lines and a third line joining the property lines at points twenty feet from their intersection.
"Wall (orientation type)" means an orientation type in which sign hardware is permanently affixed upon a building face, masonry wall, fence or gate, or individual cut letters are applied directly to a building face.
"Window (orientation type)" means an orientation type in which sign hardware is mounted, or otherwise placed immediately behind a windowpane, or sign copy is painted, or permanently affixed, to a windowpane, and is visible from the public right-of-way.
"Yard (orientation type)" means an orientation type in which freestanding sign hardware is mounted to one or more poles or posts anchored to the ground, and is located in the front of a building.
(Ord. No. 18505, § 1, 5-17-2016)