Unprofessional conduct

Wis. Stat. § 449.08
in effect
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(1) Unprofessional conduct includes without limitation because of enumeration: (a) Any conduct of a character likely to deceive or defraud the public; (b) Loaning of an optometric license or certificate to anyone; (d) Splitting or dividing any fee for optometric service with any person, except an associate licensed optometrist; or (e) Engaging in conduct unbecoming a person licensed to practice. (2) Unprofessional advertising includes advertising professional superiority or the performance of professional services in a superior manner.
Source: WI Statutes (Official Site)URL: https://docs.legis.wisconsin.gov/document/statutes/449.08Fetched: 10/7/2026