Amount of signage.
San José Municipal Code § 23.04.154
in effect23.04.154 - Amount of signage.
A. Except as specifically allowed otherwise in this part, signage for non-residential uses and for any vertically mixed use building shall be based on commercial occupancy frontage.
B. Signage for vertically mixed use buildings shall be allowed on both the mixed use commercial facades and the mixed use residential facades, except as limited in this part.
C. Except as provided in Subsections 23.04.154D. and E. below:
1. The aggregate sign area of all signs allowed for a commercial occupancy frontage shall not exceed two and five-tenths square feet for each linear foot of occupancy frontage.
2. The maximum sign area for any one sign shall not exceed one and five-tenths square feet for each linear foot of commercial occupancy frontage where the sign is to be displayed.
3. Signs may be displayed for more than one occupancy frontage, subject to the maximum amount of signage allowed for each occupancy frontage.
D. Instead of the signage amount permitted by Subsection 23.04.154C. above, an applicant, at applicant's option, may select any of the following methods, as applicable, for determining maximum amount of signage:
1. Maximum signage for a parcel may be based on street frontage, instead of occupancy frontage. In such case, the total amount of signage on each street frontage shall not exceed two and five tenths square feet for each linear foot of street frontage.
2. For an occupancy frontage including a marquee, maximum sign area of the marquee, maximum amount of other signage on the occupancy frontage and placement of signs may be determined by the director subject to design approval.
E. The amount of allowable signage permitted under Subsection 23.04.154C. above shall not be reduced by the following signage:
1. Signage for vending carts expressly allowed under Section 23.04.156L.; and
2. Signage for retail pavilions expressly allowed under Section 23.04.156M.; and
3. Architectural signs expressly allowed under Section 23.04.156K.; and
4. Programmable electronic signs and programmable display kiosk signs expressly allowed under Section 23.04.156N.
(Ords. 26598, 29097, 29153.)
Source: City of San José, Municipal Code (Municode Library, library.municode.com)URL: https://library.municode.com/ca/san_jose/codes/code_of_ordinances?nodeId=TIT23SI_CH23.04SIRE_PT2.5URMIEDEARSIZO_23.04.154AMSIFetched: 11/1/2026