Purposes; rules of construction

Wis. Stat. § 421.102
in effect
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(1) Chapters 421 to 427 shall be liberally construed and applied to promote their underlying purposes and policies. (2) The underlying purposes and policies of chs. 421 to 427 are: (a) To simplify, clarify and modernize the law governing consumer transactions; (b) To protect customers against unfair, deceptive, false, misleading and unconscionable practices by merchants; (c) To permit and encourage the development of fair and economically sound consumer practices in consumer transactions; and (d) To coordinate the regulation of consumer credit transactions with the policies of the federal consumer credit protection act. (3) A reference to a provision of chs. 421 to 427 includes reference to a related rule or order of the administrator adopted under chs. 421 to 427.
Source: WI Statutes (Official Site)URL: https://docs.legis.wisconsin.gov/document/statutes/421.102Fetched: 10/7/2026