ADVERTISING

New Orleans City Code ch. 162, art. VII, div. 5

in effect

New Orleans City Code § 162-791 Generally.

Sec. 162-791. - Generally. No sign, device or poster, whether permanent or temporary, whether for advertising or other purposes, shall be placed or carried on or inside any vehicle regulated by this article without the approval of the director of the department of public works. However, prior approval is not required for a person licensed under this chapter to affix one sticker of not more than two inches by three inches in size to the right front wind-vent window of his certified vehicle, indicating that such owner is a member of a recognized transportation organization or association composed of persons licensed under this article. (Code 1956, § 12-192; M.C.S., Ord. No. 21480, § 5, 4-1-04; M.C.S., Ord. No. 28241, § 1, 11-21-19; M.C.S., Ord. No. 28624, § 2, 3-11-21)

New Orleans City Code § 162-792 Director to authorize advertising.

Sec. 162-792. - Director to authorize advertising. (a) The director of the department of public works is hereby authorized to permit the installation of advertising cards in the passenger compartment or the top or roof area of taxicabs, on the exterior or interior of general charter vehicles, and on the exterior of sightseeing vehicles, animal drawn vehicles, and pedicabs. The director shall permit such advertisement only where the conditions set forth in this article are met. Advertising wraps are expressly prohibited on for-hire motor vehicles. (b) With respect to the general prohibition of advertising wraps provided in subsection (a), the director is authorized to permit temporary advertising wraps or signage as may be appropriate for vehicles contracted for service to the organizer of a special event as declared by the city council, mayor, or the mayor's designee in accordance with section 162-197 of this chapter. Such temporary advertising shall be permissible only for the duration of the declared special event. Fees for such temporary advertisements shall be $25.00 per vehicle. (c) The director of the department of public works is authorized to permit the installation of advertisement decals which promote third-party dispatch or hailing services for taxicabs, provided that such advertisements do not obstruct the CPNC numbers, CPNC holder name, or other livery as may be approved for the operation of a taxicab line. No fee shall be assessed for advertising of such third-party services on the body of the taxicab vehicle. (Code 1956, § 12-193; M.C.S., Ord. No. 21480, § 5, 4-1-04; M.C.S., Ord. No. 24867, § 1, 4-19-12; M.C.S., Ord. No. 26583, § 1, 9-17-15; M.C.S., Ord. No. 27150, § 1, 11-3-16; M.C.S., Ord. No. 28624, § 2, 3-11-21; M.C.S., Ord. No. 29981, § 3, 7-11-24)

New Orleans City Code § 162-793 Misleading advertising prohibited.

Sec. 162-793. - Misleading advertising prohibited. Advertising of such a nature as to either make false or unsubstantiated claims or to create a misleading impression shall be unlawful. (Code 1956, § 12-194)

New Orleans City Code § 162-794 Indecent advertising prohibited.

Sec. 162-794. - Indecent advertising prohibited. It shall be unlawful for any advertisement to carry pictures or designs of an indecent, lewd, immoral, salacious or lascivious nature, or to be worded in such a sense as to be suggestive in an immoral manner. No advertisement that would adversely affect the morals of youth and small children or in any way be contrary to the interests and welfare of the public shall be permitted at any time. (Code 1956, § 12-195)

New Orleans City Code § 162-795 Advertisement holder required.

Sec. 162-795. - Advertisement holder required. All advertisements shall be enclosed only in a shatter-proof, splinter-proof card holder covered by a shatter-proof, fire resistant transparent material which shall be constructed in such a manner as to provide no safety hazard to either driver or passenger, the measurements, design and location to be determined by the director of the department of public works. (Code 1956, § 12-196; M.C.S., Ord. No. 21480, § 5, 4-1-04; M.C.S., Ord. No. 28624, § 2, 3-11-21)

New Orleans City Code § 162-796 Holder not to interfere with passengers.

Sec. 162-796. - Holder not to interfere with passengers. No advertising sign, poster or advertising card holder, official notice, identification card or sticker required by any other provisions of this article, although otherwise complying with the provisions of this article, shall be placed in such a position within the vehicle as to interfere with the full use of the vehicle by passengers or with any equipment of such vehicle. (Code 1956, § 12-197)

New Orleans City Code § 162-797 Maintenance of advertising material.

Sec. 162-797. - Maintenance of advertising material. Advertising, when placed in or on a vehicle, shall be maintained in a clean, neat and uniform manner. Soiled, torn or otherwise defaced advertisements shall be removed immediately from the advertising card holder. (Code 1956, § 12-198)

New Orleans City Code § 162-798 Inspection of advertising posters.

Sec. 162-798. - Inspection of advertising posters. Each licensed vehicle owner who has installed an approved advertising card holder in or on the vehicle pursuant to the provisions contained herein shall submit such vehicle for inspection prior to placing such vehicle in operation. Vehicles shall be subject to inspection at all times, and such vehicles that fail to pass such inspection shall be subject to such penalties as are provided by this chapter. (Code 1956, § 12-199)

New Orleans City Code § 162-799 Advertising holder inspection fee.

Sec. 162-799. - Advertising holder inspection fee. There shall be an annual fee of $25.00 for advertising devices, payable in semiannual installments of $12.50 at the time of inspection. This fee shall be collected by the for-hire vehicle inspection station and shall be deposited with the department of finance. This fee shall not be charged for an animal-drawn vehicle advertisement. (Code 1956, § 12-200)

New Orleans City Code § 162-800 Penalties for violation of advertising privileges.

Sec. 162-800. - Penalties for violation of advertising privileges. Failure to comply in any manner with the provisions of this division by any advertising firm, agent, owner or operator of any vehicle governed by this article, or any other person, shall subject the offender to such fines and penalties as are provided by this chapter as well as to the temporary or permanent removal of all advertising material from the vehicle of such owner or operator. The privilege to advertise in the vehicles covered by this division may be suspended or revoked by the director of the department of public works following due notice and a hearing in accordance with R.S. 49:951 et seq. at the ground transportation bureau. (Code 1956, § 12-201; M.C.S., Ord. No. 21480, § 5, 4-1-04; M.C.S., Ord. 27992, § 3, 2-7-19; M.C.S., Ord. No. 28624, § 2, 3-11-21)

Source: City of New Orleans, Code of Ordinances and Home Rule Charter (Municode Library, library.municode.com)URL: https://library.municode.com/la/new_orleans/codes/code_of_ordinances?nodeId=PTIICO_CH162VEHI_ARTVIITA_DIV5ADFetched: 10/28/2026