Advertisement or representation

Wis. Stat. § 344.577
in effect
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(1) Definition. In this section, “advertisement or representation” means any oral, written or graphic statement which is made in connection with the solicitation of the rental of a private passenger vehicle. (2) Damage waiver charge. If a rental company or an employee or agent of a rental company disseminates or makes in this state an advertisement or representation that includes a statement of the rental rate for a private passenger vehicle available for rent from a location in this state, the advertisement or representation shall also include a statement of the charge for any damage waiver offered by the rental company in conjunction with the rental of that private passenger vehicle and a statement that purchase of the damage waiver is optional.
Source: WI Statutes (Official Site)URL: https://docs.legis.wisconsin.gov/document/statutes/344.577Fetched: 10/7/2026
Wis. Stat. § 344.577 — Advertisement or representation | Wisconsin Statutes (updated through 2025 Wis. Act 247) | Corpus