Sec. 30-102. - Sales of jewelry and leather goods—Prohibited generally.
(a) It shall be unlawful for any person to sell, dispose of or offer for sale in the city at public auction or to cause or permit to be sold, disposed of or offered for sale in the city at any public auction any gold, silver, plated ware, precious or semiprecious stones, watches, clocks or goods, wares or merchandise of any kind or nature whatsoever, commonly classified as jewelry and leather goods, whether such goods shall be the property of such person or whether such person sells such goods as agent or employee of another.
(b) Without limiting the generality of the term "sale by public auction," such sale shall include a sale in which, instead of the bidders making increasingly higher bids for an article or articles of merchandise, the seller or auctioneer announces a price at which he will sell one or more articles of merchandise and then, if no sale occurs, increasingly adds additional articles of merchandise to those originally offered with or without varying the previously announced price until a buyer is finally induced to buy the accumulated articles at the price fixed.
(c) It shall be unlawful to use the words "auction sale," or "action sale" or "auction" or "action" or any other word, or words, similar to the word "auction" in advertising, announcing or conducting any sale of gold, silver, plated ware, precious or semiprecious stones, watches, clocks or goods, wares or merchandise of any kind or nature whatsoever, commonly classified as jewelry and leather goods, other than a bona fide auction sale held or conducted pursuant to the provisions of this article.
(Code 1956, § 8-1)
