Sec. 134-169. - Exceptions, ten year's exception for existing structures.
It shall be lawful for any person to construct, use or maintain any billboard, signboard, display sign or any other advertising display of any nature whatsoever within the areas described in sections 134-167 and 134-168 when such billboard, signboard, display sign or other advertising display falls within one of the following specified categories.
(1) One sign not exceeding 15 square feet in overall measurements shall be permitted on any lot offering such lot for lease or sale;
(2) Wherever any advertising structure had actually been constructed and was in existence prior to October 16, 1953, such billboards, signboards, display signs or any other advertising structure may be used and maintained only for a period of ten years from October 16, 1953 and at the expiration of this ten-year period all such billboards, signboards, display signs or any other advertising display must be completely removed from their locations; it being understood, however, that the owner or operator of any such billboards, signboards, display signs or any other advertising displays that were in existence prior to October 16, 1953, may continue to repair or remodel, illuminate, redesign and relocate such billboards, signboards, display signs or any other advertising displays provided that such changes shall not enlarge the overall square foot area of the advertising copy and shall in no wise be deemed to affect the ten-year amortization period set out herein.
(3) One or more signs may be constructed and maintained solely for the purpose of setting forth the name and/or ownership of the establishment and/or identifying the nature of the business or businesses actually conducted on such parcel of ground, and the products sold thereon provided that not more than 50 percent of each sign is used for the purposes of advertising the products sold and provided such sign or signs comply with the following requirements:
a. The total area of all signs, measured in square feet, shall not be greater than an area computed by multiplying four feet by the linear frontage of the lot along the street on which the sign or signs are to be erected.
b. The maximum height of any sign shall be as follows: In all cases involving proximity to grade separations, expressways, and the avenues as specified in sections 134-167 and 134-168, the height of any allowable sign shall not exceed eight feet above the height of the building proper, excluding water towers, stage towers, cooling towers, radio or television antennas, chimneys, smoke stacks, elevator bulkheads, and oil derricks; however, in no case shall this regulation be so interpreted as to reduce the maximum allowable height of a sign to less than 25 feet above the curb grade.
(4) Wherever advertising copy on billboards, signboards, display signs, or any other advertising structure does not substantially show to the overpasses, underpasses, avenues, and expressways above described.
(Code 1956, § 3-10)