Planning Code - Landmark Designation - 1970 Ocean Avenue (aka El Rey Theater)
Ord. No. 0161-17
in effectFILE NO. 170430
ORDINANCE NO.
161-17
[Planning Code - Landmark Designation - 1970 Ocean Avenue (aka El Rey Theater)]
Ordinance amending the Planning Code to designate 1970 Ocean Avenue (aka El Rey
Theater), in Assessor's Parcel Block No. 3280, Lot No. 018, as a Landmark under Article
1 O of the Planning Code; affirming the Planning Department's determination under the
California Environmental Quality Act; and making public necessity, convenience and
welfare findings under Planning Code, Section 302, and findings of consistency with
the General Plan, and the eight priority policies of Planning Code, Section 101.1.
NOTE:
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subsections or parts of tables.
Be it ordained by the People of the City and County of San Francisco:
Section 1. Findings.
(a) CEQA and Land Use Findings.
(1) The Planning Department has determined that the proposed Planning Code
amendment is subject to a Categorical Exemption from the California Environmental Quality
Act (California Public Resources Code section 21000 et seq., "CEQA") pursuant to Section
15308 of the Guidelines for Implementation of the statute for actions by regulatory agencies
for protection of the environment (in this case, landmark designation). Said determination is
on file with the Clerk of the Board of Supervisors in File No. 170430 and is incorporated herein
by reference.
(2) Pursuant to Planning Code Section 302, the Board of Supervisors finds that
the proposed landmark designation of 1970 Ocean Avenue (aka El Rey Theater), Lot 018, in
Assessor's Block 3280, will serve the public necessity, convenience and welfare for the
Supervisors Yee; Peskin, Safai
BOARD OF SUPERVISORS
Page 1
reasons set forth in Historic Preservation Commission Resolution No. 861, recommending
approval of the proposed designation, which is incorporated herein by reference.
(3) The Board finds that the proposed landmark designation of 1970 Ocean
Avenue (aka El Rey Theater), Lot 018, in Assessor's Block 3280 is consistent with the San
Francisco General Plan and with Planning Code Section 101.1 (b) for the reasons set forth in
Historic Preservation Commission Resolution No. 861, recommending approval of the
proposed designation, which is incorporated herein by reference.
(b) General Findings.
(1) Pursuant to Section 4.135 of the Charter of the City and County of San
1 o
Francisco, the Historic Preservation Commission has authority "to recommend approval,
disapproval, or modification of landmark designations and historic district designations under
the Planning Code to the Board of Supervisors."
(2) On August 17, 2016, the Historic Preservation Commission added 1970
Ocean Avenue (aka El Rey Theater), Lot 018 in Assessor's Block 3280, to the Landmark
Designation Work Program.
(3) The Designation report was prepared by experts and reviewed by Planning
Department Preservation staff. All preparers meet the Secretary of the Interior's Professional
Qualification Standards and the report was reviewed for accuracy and conformance with the
purposes and standards of Article 10.
(4) The Historic Preservation Commission, at its regular meeting of December
7, 2016, reviewed Department staff's analysis of 1970 Ocean Avenue's historical significance
per Article 10 as part of the Landmark Designation Case Report dated December 7, 2016.
(5) On January 18, 2017, the Historic Preservation Commission passed
Resolution No. 841, initiating designation of 1970 Ocean Avenue (aka El Rey Theater), Lot
018 in Assessor's Block 3280, as a San Francisco Landmark pursuant to Section 1004.1 of
Supervisors Yee; Peskin, Safai
BOARD OF SUPERVISORS
Page 2
the San Francisco Planning Code. Such motion is on file with the Clerk of the Board in File
170430 and incorporated herein by reference.
(6) On April 5, 2016, after holding a public hearing on the proposed designation
and having considered the specialized analyses prepared by Planning Department staff and
the Landmark Designation Case Report, the Historic Preservation Commission recommended
approval of the proposed landmark designation of 1970 Ocean Avenue (aka El Rey Theater},
Lot 018, in Assessor's Block 3280, in Resolution No. 861. Such resolution is on file with the
Clerk of the Board in File No. 170430.
(7) The Board of Supervisors hereby finds that 1970 Ocean Avenue (aka El Rey
Theater), Lot 018, in Assessor's Block 3280, has a special character and special historical,
architectural, and aesthetic interest and value, and that its designation as a Landmark will
further the purposes of and conform to the standards set forth in Article 10 of the San
Francisco Planning Code.
Section 2. Designation.
Pursuant to Section 1004 of the Planning Code, 1970 Ocean Avenue (aka El Rey
Theater), Lot 018, in Assessor's Block 3280, is hereby designated as a San Francisco
Landmark under Article 10 of the Planning Code.
Ill
Ill
Ill
Ill
Supervisors Yee; Peskin, Safai
BOARD OF SUPERVISORS
Page 3
Section 3. Required Data.
(a) The description, location, and boundary of the Landmark site consists of the City
parcel located at 1970 Ocean Avenue, Lot 018, in Assessor's Block 3280, in San Francisco's
Ingleside neighborhood.
(b) The characteristics of the Landmark that justify its designation are described and
shown in the Landmark Designation Case Report and other supporting materials contained in
Planning Department Case Docket No. 2016-011052DES. In brief, 1970 Ocean Avenue (aka
El Rey Theater), Lot 018, in Assessor's Block 3280, is eligible for local designation under
National Register of Historic Places Criterion C (as it embodies distinctive characteristics of a
1 O
type, period, or method of construction and represents the work of a master architect).
Specifically, designation of the former El Rey Theater is proper given it is one of the only
remaining movie theaters originally designed in the Art Deco style by master architect Timothy
Pflueger.
(c) The particular features that shall be preserved, or replaced in-kind as determined
necessary, are those generally shown in photographs and described in the Landmark
Designation Case Report, which can be found in Planning Department Docket No. 2016-
011052DES, and which are incorporated in this designation by reference as though fully set
forth. Specifically, the following features shall be preserved or replaced in kind:
(1) All exterior elevations, form, massing, structure, roofline, architectural
ornament and materials of 1970 Ocean Avenue, identified as:
(A) T-shaped footprint and four-part massing and volume consisting
the central gable-roofed theater, tower, and two flanking one-story retail wings;
(B) Primary fa9ade facing Ocean Avenue, including its cement stucco
finish, cast-concrete grille, chimney with incised zig zags, raised parapet with incised speed
Supervisors Yee; Peskin, Safai
BOARD OF SUPERVISORS
Page4
line, any extant transom windows (retail wings only), gable outlined with red clay tile, and
tower with incised speed lines and pylon;
(C) East and west (secondary) elevations of the theater, including the
painted board-formed concrete walls and the deeply recessed "blind" openings;
(D) East and west (secondary) elevations of the retail wings, including
the cement stucco finish and window openings filled with six light, wood sash awning windows
and pilasters with incised capital between window openings;
(E) The tower, including its height, massing, and surviving cast cement
ornament; and
1 o
(F) The building's combination gable (theater) and flat (retail wings and
stage area) roof with skylights.
(2) The character-defining interior features of the building are those associated
with areas that have historically been accessible to the public, and are depicted in the floor
plans or photos the Landmark Designation Report dated December 7, 2016, including:
(A) Lobby, lobby stairs, mezzanine, auditorium, and balcony volumes;
(B) All extant sheet metal and cast-plaster Art Deco ornament in the
lobby, auditorium, balcony, and mezzanine, including decorative sheet metal ventilation
system at auditorium and balcony ceilings;
(C) All extant doors and hardware in the lobby, auditorium, balcony, and
mezzanine;
(D) Metal aisle and restroom signs in the lobby; and
(E) Potentially extant murals at auditorium and balcony ceilings, and
mezzanine walls as shown in historic photographs but currently overpainted.
Supervisors Yee; Peskin, Safai
BOARD OF SUPERVISORS
Page
Section 4. Effective Date. This ordinance shall become effective 30 days after
enactment. Enactment occurs when the Mayor signs the ordinance, the Mayor returns the
ordinance unsigned or does not sign the ordinance within ten days of receiving it, or the Board
of Supervisors overrides the Mayor's veto of the ordinance.
APPROVED AS TO FORM:
DENNIS J. HERRERA, City Attorney
By: 'lid IA=~· ~(_j~<J~---
CT
IA WONG
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Deputy City Altom( ~)
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Historic Preservation Commission
BOARD OF SUPERVISORS
Page6
City and County of San Francisco
Tails
Ordinance
City Hall
I Dr. Carlton B. Goodlett Place
San Francisco, CA 94102-4689
File Number:
170430
Date Passed: July 18, 2017
Ordinance amending the Planning Code to designate 1970 Ocean Avenue (aka El Rey Theater), in
Assessor's Parcel Block No. 3280, Lot No. 018, as a Landmark under Article 10 of the Planning
Code; affirming the Planning Department's determination under the California Environmental Quality
Act; and making public necessity, convenience and welfare findings under Planning Code, Section
302, and findings of consistency with the General Plan, and the eight priority policies of Planning
Code, Section 101.1.
June 26, 2017 Land Use and Transportation Committee - RECOMMENDED
July 11, 2017 Board of Supervisors - PASSED ON FIRST READING
Ayes: 11 - Breed, Cohen, Farrell, Fewer, Kim, Peskin, Ronen, Safai, Sheehy,
Tang and Yee
July 18, 2017 Board of Supervisors - Fl NALLY PASSED
Ayes: 11 - Breed, Cohen, Farrell, Fewer, Kim, Peskin, Ronen, Safai, Sheehy,
Tang and Yee
File No. 170430
I hereby certify that the foregoing
Ordinance was Fl NALLY PASSED on
7/18/2017 by the Board of Supervisors of
the City and County of San Francisco.
Mayor
Date Approved
City and County of Stm Francisco
Page8
Printed at 3:04 pm 011 7119117
References
amendsSec. 1015
Source: sf_ordinance_pdfURL: http://sfbos.archive.sf.gov/sites/default/files/o0161-17.pdfFetched: 7/4/2026
