19.620.150 - Definitions.
The following words and phrases shall have the following meanings when used in this chapter. In the event of a conflict between the definitions in this section and in Article X, Definitions, of the Zoning Ordinance, the terms in this section shall apply.
A-frame sign means a portable upright, rigid, self-supporting frame sign in the form of a triangle or letter "A". Other variations of such signage may also be in the shape of the letter T (inverted) or the letter H.
Figure 19.620.150.A: A-Frame Sign
[image omitted; see the official code]
Abandoned sign means a sign remaining in place or not maintained for 90 days that does not provide direction for, advertise or identify a legally established and actually operating establishment, business, product, or service available on the establishment premises where the sign is located.
Advertising statuary means a statue or other three dimensional structure with a minimum dimension of at least six inches in the form of an object that identifies, advertises, or otherwise directs attention to a product or business but not including a three-dimensional sign that is affixed to a building.
Area of signs (sign area) means the area within the perimeter of one or two contiguous or overlapping rectangles of a size sufficient to enclose the outer limits of any writing, representation, emblem, logo, figure or character. Sign area does not include supporting structures such as sign bases and columns that contain no lettering or graphics except for addresses or required tags. (See Section 19.620.070.R, Calculation of Sign Area, for specific rules for measuring the area of different sign types.)
Area identification sign means a permanent sign that identifies a residential area, shopping district, industrial district, or any area identifiable area.
Awning sign means a sign affixed permanently to the outside surface of an awning.
Balloon. (See "inflatable sign").
Banner sign or banner means a sign made of fabric or any non-rigid material with no enclosing framework on which a message or image is painted or otherwise affixed.
Bench sign means a sign painted on or affixed to a bench or similar structure located in or near a public right-of-way, public transportation terminal, park, or other public property.
Blade sign means a double-sided sign oriented perpendicular to the building wall on which it is mounted. (See "projecting sign")
Billboard means a sign used for the purpose of general advertising for hire when some or all of the display area is used to display the messages of advertisers or sponsors other than the owner or an occupant of the property on whose property where the sign is located. Such signs are sometimes called outdoor advertising.
Building frontage. As used in this chapter, the linear measurement of exterior walls enclosing interior spaces which are oriented to and most nearly parallel to public streets, public alleys, parking lots, malls or freeways.
Building identification sign means a sign that contains the name and/or trademark and/or address of the building to which it is affixed or of the occupant located therein but does not include general advertising for hire.
Building sign means a sign with a single face of copy that is painted or otherwise marked on or attached to the face of a building wall, mansard roof or canopy fascia. Signs placed on a mansard roof are building signs if they do not extend above the roofline or top of the parapet of the main building wall to which the mansard roof is attached.
Bunting. (See "pennant")
Business sign means a sign that directs attention to the principal establishment, business, profession, activity or industry located on the premises where the sign is displayed, to type of products sold, manufactured or assembled, or to services or entertainment offered on such premises.
Cabinet sign means an internally illuminated sign consisting of frame and face(s), with a continuous translucent message panel; also referred to as a panel sign.
Canopy sign means a sign attached to a fixed overhead shelter used as a roof, which may or may not be attached to a building.
Changeable copy sign means a sign displaying a message that is changed by means of moveable letters, slats, lights, light emitting diodes, or moveable background material. "Digital signs," "dynamic signs," and CEVMS (changeable electronic variable message signs) are all within this definition.
Channel letters means three-dimensional individual letters or figures typically made of formed metal, usually with an acrylic face, with an open back or front, illuminated or non-illuminated, that are affixed to a building or to a freestanding sign structure by sliding the letters into channels.
Channel letter sign means a sign with multiple components, each built in the shape of an individual dimensional letter or symbol, each of which may be independently illuminated, with a separate translucent panel over the letter source for each element.
City means the City of Riverside California.
Civic organization sign means a sign which contains the names of, or any other information regarding civic, fraternal, eleemosynary or religious organizations located within an unincorporated community or city, but which contains no other advertising matter.
Commercial complex means Section 19.910 of the Zoning Ordinance.
Commercial mascot means a person or animal costumed or decorated to function as a commercial advertising device. Includes "sign twirlers", "sign clowns", "human sandwich boards", and persons or animals holding or supporting any sign or advertising device displaying commercial speech or conveying a commercial message. The definition also applies to robotic devices intended to simulate a live person and/or animal.
Commercial speech or commercial message means an image on a sign that concerns primarily the economic interests of the message sponsor or the viewing audience, or both, or that proposes a commercial transaction.
Consistent means free from variation or contradiction.
Construction sign means a temporary sign that describes a planned future development project on a property in words and/or drawings.
Copy means the visually communicative elements mounted on a sign. Also called sign copy.
Digital display means a display method utilizing LED (light emitting diode), LCD (liquid crystal display), plasma display, projected images, or any functionally equivalent technology, and which is capable of automated, remote or computer control to change the image, either in a "slide show" manner (series of still images), or full motion animation, or any combination of them.
Directional sign means an exterior on-site sign that directs or guides pedestrian or vehicular traffic and which does not include general advertising for hire but may direct persons to specific parts of the establishment that have separate exterior entrances. Examples include handicapped parking, one-way, exit, entrance, rest rooms, emergency room, garage, and such similar functions.
Directory sign means a freestanding or wall sign that identifies all businesses and other establishments located within a commercial or industrial complex or an institutional establishment.
Electronic message center sign (electronic message display) means a sign that uses digital display to present variable message displays by projecting an electronically controlled pattern and which can be programmed to periodically change the message display. See "digital display."
Figure 19.620.150.B: Electronic Message Center Sign
[image omitted; see the official code]
Establishment means any legal use of land, other than long-term residential, which involves the use of structures subject to the Building Code. By way of example and not limitation, this definition includes businesses, factories, farms, schools, hospitals, hotels and motels, offices and libraries, but does not include single-family homes, mobile homes, residential apartments, residential care facilities, or residential condominiums. Multi-unit housing developments are considered establishments during the time of construction; individual units are not within the meaning of establishment once a certificate of occupancy has been issued or once a full-time residency begins.
Externally illuminated sign means any sign that is lit by a light source that is external to the sign directed towards and shining on the face of the sign.
Feather banner means a type of vertical banner made of flexible materials, (e.g., cloth, paper, or plastic), the longer dimension of which is typically attached to a pole or rod that is driven into the ground or supported by an individual stand. Also called a "swooper" or "teardrop" banner. Also known as quill signs or quill banners.
Figure 19.620.150.C: Feather Banner
[image omitted; see the official code]
Flag means a piece of fabric or other flexible material, usually rectangular, of distinctive design, used as a symbol, which is capable of movement, or fluttering in moving air or wind.
Flashing or scintillating sign means a sign which, by method or manner of construction or illumination, flashes on or off, winks or blinks with varying light intensity, shows motion or creates the illusion of motion, or revolves to create the illusion of being on or off. This definition does not include changeable copy signs with displays that change less frequently pursuant to the requirements of this chapter. See "changeable copy sign."
Freestanding sign means a sign supported by structures or supports that are placed on, or anchored in, the ground and which are structurally independent from any building including "monument signs", "pole signs", "pylon signs" and "ground signs."
Freeway-oriented sign means a freestanding sign that orients primarily to the traveling public using a freeway or expressway, and installed for the purpose of identifying major business locations within certain commercial zoning districts in close proximity to a freeway or expressway.
Fuel pricing sign means a sign that indicates, and limited to, the brand or trade name, method of sale, grade designation and price per gallon of gasoline or other motor vehicle fuel offered for sale on the business premises, and such other information as may be required by county ordinance or state law, such as California Business and Professions Code section 13530 et seq..
General advertising for hire means the enterprise of advertising or promoting other businesses, establishments or causes using methods of advertising, typically for a fee or other consideration, in contrast to self-promotion or on-site advertising.
Ground sign means a sign that is permanently supported upon the ground by poles or braces and is not attached to any building or other structure. These may include freestanding pole signs and movement signs. See freestanding sign.
Hanging sign. See "shingle sign."
Illuminated sign means a sign that is illuminated with an artificial source of light incorporated internally or externally.
Industrial complex. See Section 19.910 of the Zoning Ordinance.
Inflatable sign means a balloon or other inflatable device (e.g., shaped as an animal, blimp, or other object) that is displayed, printed, or painted on the surface of an inflatable background.
Interpretive historic sign means a sign located within a historic district or a designated historic street right-of-way as approved by the Cultural Heritage Board in accordance with adopted design guidelines for this type of sign. Also known as "historic sign".
Lighted sign means a sign that is illuminated by any artificial light source, whether internal, external or indirect.
Major street frontage means the major street frontage from which the majority of the pedestrian or vehicular traffic is drawn or toward which the building or buildings are oriented for primary visual impact. See building frontage and secondary frontage.
Mansard sign means a sign attached below the deck line or principal roofline of a mansard roof or similar roof-like façade.
Figure 19.620.150.D: Mansard Sign
[image omitted; see the official code]
Marquee sign means a sign that advertises an event, performance, service, seminar, conference, or show, and displayed on a permanent roof-like structure or canopy made of rigid materials supported by and extending from the facade of a building.
Figure 19.620.150.E: Marquee Sign
[image omitted; see the official code]
Mobile sign means any sign carried or conveyed by a vehicle.
Monument sign means a low-profile freestanding sign erected upon or supported solely by a planter, pedestal base, or similar ground structure approximately the same width as the sign and which is designed to incorporate the architectural theme and building material of the building on the premises. Internal supports, poles or pylons, if any, are enclosed by decorative covers or otherwise not exposed to view.
Moving image sign (animated sign) means a sign or any portion thereof on which the communicative image rotates, moves, or appears to move in some manner, whether by mechanical, electrical, natural, air activation or other means.
Mural means a work of graphic art on an exterior building wall that may or may not contain a commercial logo or trademark but does not serve to advertise or promote any business, product, activity, service, interest, or entertainment and is not general advertising for hire.
Neon sign means a sign comprised partially or entirely of exposed small diameter tubing that is internally illuminated by neon, argon or other fluorescing gas.
Non-commercial message means a message or image on a sign that directs public attention to or advocates an idea or issue of public interest or concern but is not advertising for hire and or does not promote any business, product, activity, service, interest, or entertainment.
Off-site sign means a sign that advertises commercial products, accommodations, services or activities not provided in or on the property or premises upon which it is located. The on-site/off-site distinction does not apply to non-commercial messages.
On-site sign (also: on-premises sign) means a sign that advertises the commercial business, establishment, accommodation, services or activities provided on the premises on which the sign is located, or is expected to be provided in the near future [i.e., "coming soon" movie posters]. All establishments within a shopping center are on-site as to any sign(s) also located within that shopping center. Where such center is subject to master sign program, all establishments subject to the program are considered on-site whenever located within any location subject to the program. As to construction site signs, "on-site" includes all parties involved in the specific construction project.
Pedestrian Mall. See Section 19.910 of the Zoning Ordinance.
Pennant means a device made of flexible materials, (e.g., cloth, paper, or plastic) that is typically triangular or swallow-tail in shape, may or may not contain copy, and which is installed for the purpose of attracting attention. Does not include pennants used for watercraft signaling purposes. For the purposes of this chapter, bunting a form of banner or pennant that is typically presented and displayed in a folded or gathered fashion or combination is considered a pennant.
Permanent sign means a sign that is solidly attached to a building, structure, or the ground by means of mounting brackets, bolts, welds, or other combination of attachment methods, thereby rendering the sign non-moveable or difficult to reposition without the use of machinery, cutting devices, or mechanical devices. Contrast: temporary sign.
Placard means a poster or similar sign for public display.
Pole sign means a freestanding sign that is supported by one or more exposed poles that are permanently attached directly into or upon the ground.
Political sign means a sign that advertises a political candidate, a political party, or a political issue including but not limited to a local, state or national election. See "non-commercial message."
Portable sign means a freestanding sign that is not permanently affixed, anchored or secured to either the ground or a structure on the property it occupies.
Projecting sign means a building wall sign, the surface of which is not parallel to the face of the supporting wall and which is supported wholly by the wall. See "blade sign."
Projected sign means a visible image, intended to be communicative, that is created by projecting light onto a solid surface, whether by means of drones or search light or other light projecting device.
Public transportation sign means a sign that is placed on a structure, such as a bench or shelter, located on a public alley, road, street, parkway or highway, for the purpose of facilitating the use of public transportation and promote the safety, comfort and convenience of public transit patrons. Includes signs on bus shelters and bus benches.
Pylon sign means a freestanding sign that is supported and in direct contact with the ground or one or more solid, monumental structures or pylons and which typically has a sign face with a vertical dimension that is greater than its horizontal dimension.
Figure 19.620.150.F: Pylon Sign
[image omitted; see the official code]
Real estate sign means a temporary sign that advertises the sale, lease or rental of the property but not including signs on establishments offering transient occupancy such as hotels, motels, and inns.
Revolving sign means a sign or any portion thereof, which rotates, moves or appears to move in some manner by mechanical, electrical, natural or other means. Includes "tri-vision" signs with rotating triangular prisms.
Roof sign means any sign supported by or attached to or projecting through the roof of a building or structure, or projecting above the eave line or parapet wall of the building or structure. Roof sign shall not include a sign attached to a mansard roof pursuant to the definitions of building sign and mansard roof or a vertical sign as defined in this section.
Secondary street frontage means any street frontage other than a major street frontage.
Shingle sign means a sign that hangs from a canopy or awning or from the roof of an arcade or passageway.
Sign face means an exterior display surface of a sign including non-structural trim exclusive of the supporting structure. The area of a sign that is available for mounting and public display of the visually communicative image.
Sign spandrel means a sign or group of signs located between or extending from the supporting columns of a canopy structure.
Subdivision entry sign means a temporary sign which provides necessary travel directions to and within a subdivision offered for initial sale or lease, but which contains no other advertising matter.
Temporary sign means a sign or advertising display constructed of fabric, cardboard, plywood or other light material, with or without a frame that is designed or intended to be displayed for a short period of time. Temporary signs do not include permitted portable signs such as A-frame signs that are required to be removed when an establishment is not open.
Tenant sign means a sign that identifies a tenant, occupant, or establishment whether residential or commercial and provides no other advertisements or product identification.
Traffic sign means a sign for traffic direction, warning, and roadway identification. Includes signs displaying traffic rules, such as "one way" and "speed limit".
Under-canopy or under-marquee sign. See "shingle sign."
Vehicle display sign means a sign mounted, attached, affixed or painted on a vehicle, trailer or similar conveyance parked on public or private property that serves to promote any business, product, activity, service, interest or entertainment for the purpose of general advertising for hire on the property where the vehicle is located.
Wall sign (or wall-mounted sign) means a sign affixed to and wholly supported by a building in such a manner that its exposed face is approximately parallel to the plane of such building and is not projecting more than 18 inches from the building face or from a permanent roofed structure projecting there from.
Way-finding sign means a sign that is designed and located to provide orientation and direction to a destination or destinations within a specific geographic area or commercial or institutional complex.
Window sign means a sign with a single face of copy that is painted or installed on a glass window or door or located within 24 inches from inside the window in a manner that it can be viewed from the exterior of a structure.
(Ord. 7717, § 11, 2025; Ord. 7331 §96, 2016; Ord. 7300 §2, 2015; Ord. 6966 §1, 2007)