608.10

SEC. 608.10. STONESTOWN SPECIAL SIGN DISTRICT. (a) General. There shall be a Special Sign District known as the “Stonestown Special Sign District” (“Stonestown SSD”). The boundaries of the Stonestown SSD shall be coterminous with the outer boundaries of the Stonestown Special Use District, as established pursuant to Chapter1 249.9, and shall also include the Stonestown Galleria Mall, as shown on Figure 608.10-1 and designated on Section Map SU3 of the Zoning Map of the City and County of San Francisco. Figure 608.10-1 Stonestown SSD Boundary (b) Purpose and Findings. (1) The Stonestown Development Project (Project) is a mixed-use, multi-phased master-planned development located on the west side of San Francisco, generally bounded by Eucalyptus Drive to the north, 19th Avenue to the east, San Francisco State University (SFSU) Campus to the south, and Buckingham Way to the west. It will provide several benefits to the City, such as a significant amount of publicly accessible open space, increased public access throughout the site, childcare facilities, extensive infrastructure improvements, and affordable housing, while creating jobs, housing, and a vibrant community. (2) In addition to furthering the purposes stated in Sections 101 and 601 of the Planning Code, the Stonestown SSD is intended to further the purposes of the Stonestown Special Use District, established pursuant to Section 249.9. The Stonestown SUD, and the Stonestown Design Standards and Guidelines (DSG), implement the land use controls for the Stonestown Development Project, which is subject to a Development Agreement, approved by the Board of Supervisors in the ordinance contained in Board File No. 240410. (3) The Stonestown Galleria Mall opened in 1952. Since that time, the mall has operated as a retail destination within the City. As of the enactment of the ordinance in Board File No. 240409 establishing the Stonestown SSD, the mall provides ample parking spaces. Because there are no structures in the surface parking lot, the mall is visible to pedestrians, transit riders, and travelers in cars and other motor vehicles from 19th Avenue. (4) As part of the Project, the surface parking lots will be subdivided, and replaced with new development, streets, and open spaces. Portions of the newly built 20th Avenue, Buckingham Way, and side streets between 19th and 20th Avenues will be privately owned by the Stonestown Galleria Mall, or its affiliates. In addition to providing necessary circulation for and access to the mall, the private streets will provide on-street parking and access to additional parking for retail shoppers. The Stonestown Galleria Mall, or its affiliates, will also own additional contiguous open spaces, and pedestrian pathways throughout the site. These private streets and parcels will be contiguous to and abut the mall, providing parking access, and facilitate foot traffic to the mall, as well as accessible open spaces to shoppers and residents of the Project. (5) The purposes of this SSD include: ensuring the orderly development of the Project; safeguarding and enhancing the value of the surrounding residential and commercial areas; protecting the distinctive appearance of San Francisco due to its unique geography, topography, street patterns, skyline and architectural features; providing an environment that promotes

the development of business in the City; encouraging sound practices and lessening objectionable effects in respect to size and placement of signs; and reducing hazards to motorists and pedestrians traveling on the public way. (6) To accomplish these purposes, this SSD sets controls for Signs within the Stonestown SSD area. (c) Controls. The Sign controls shall be as follows: (1) Signage Controls for the Stonestown Galleria Mall. As to the Stonestown Galleria Mall, Article 6 of the Planning Code shall apply, except as otherwise noted in this SSD. If there is an unavoidable conflict between the SSD and other applicable provisions of Article 6 of the Planning Code, this SSD shall prevail. (A) Stonestown Galleria Mall Building Signage. Signs on the Stonestown Galleria Mall shall follow the number, area, height, and projection requirements as shown in Table 608.10-1. Table 608.10-1 Stonestown Galleria Mall Signage

Signage Type Numbe r Sign Area Height (per Sign) Projection (per Sign) Sign attached to building No limit. No limit, except at the southern façade of Stonestown Galleria Mall facing Buckingham Way (South) is limited to 100 square feet. Lesser of the roofline immediately above the Sign, 60 feet above ground immediately below the Sign, or the applicable height limit. 75 percent of horizontal distance from property line to the curb not exceeding more than six feet beyond property line or building façade. Projecting signs shall not extend above the roofline. Window Sign No limit Not to exceed one-third of the window area. Windows of active use shall comply with PC Section 145.1 (c)(6) N/A N/A

(B) Video Signs. Video Signs shall be permitted on specified Stonestown Galleria Mall building walls, as shown in 608.10-2 below. Each Video Sign is limited to 30 square feet in size. No more than one Video Sign is permitted for each 100 feet of building frontage. Video signs shall be located entirely within 24 feet of the ground, with no portion higher than 24 feet from the ground. Video Signs may not change the visual representation, including animation, motion, other rolling static images, or any representation thereof, any more frequently than once every 60 seconds when fronting a publicly-owned right of way, or every 15 seconds when fronting a privately-owned public right of way. The limitations in this subsection (B) shall not apply when the video display is used for non-commercial purposes, which include movie screenings, community events, and interpretive historic, cultural, or art programming. Figure 608.10-1 1 Location of Video Signs on Stonestown Galleria Mall (C) Prohibited Signs. The following sign types shall be prohibited in the Stonestown SSD: General Advertising Signs (except as permitted pursuant to Planning Code Sections 603 and 611), roof signs, wind signs, revolving signs, balloon signs, inflated signs, and periodically, and repetitively flashing light signs that are not Video Signs. (2) Signage Controls in the Stonestown SUD.

(A) Relationship to Planning Code. Except as provided in Planning Code Section 603, Signs on properties within the Stonestown SUD are subject to the controls set forth in this SSD and the DSG. No other provisions of Article 6 apply, unless specifically referenced in this SSD or DSG, but only to the extent and for the purposes stated in the SSD or DSG. Amendments to the Planning Code sections referenced in this SSD or the DSG made after the effective date of Ordinance 204-24 shall apply where not in conflict with this SSD, the DSG, or the Development Agreement. (B) Relationship to Design Standards and Guidelines. Except as noted in this SSD, the signage controls for property located in the Stonestown SUD area are set forth in the Stonestown Design Standards and Guidelines (DSG), adopted by the Planning Commission by Motion No. 21565, and as it may be amended. A copy of the DSG is on file with the Board File No. 240410, is available on the Planning Department’s website, and is incorporated herein by reference. This SSD and the DSG shall be read and construed together so as to avoid any conflict to the greatest extent possible. If there is an unavoidable conflict between the SSD and the DSG, this SSD shall prevail. Amendments to the DSG shall be as set forth in the Stonestown SUD, established in Section 249.9. (C) Permitting. All Signs on properties within the Stonestown SUD shall be subject to the permitting requirements of Section 604 of the Planning Code. Existing signage in the Stonestown SSD shall not be subject to the provisions of Section 604; provided, however, that an increase in area of an existing Sign including, but not limited to, any extensions in the form of writing, representation, emblem or any figure of similar character shall in itself constitute a new Sign subject to the provisions of this Section. For purposes of permitting Business Signs for tenants of the Stonestown Galleria Mall, “premises upon which such sign is located” means the Stonestown Galleria Mall along with contiguous parcels within the Stonestown SSD, including Parcels E2 and E6, that are under common ownership by the Stonestown Galleria Mall or its affiliate, and that are used primarily to provide pedestrian, bicycle, vehicular, or parking access to the Stonestown Galleria Mall. (D) Banner signs on utility poles. Banner signs on utility poles including lighting fixtures shall be permitted throughout the SSD. On City-owned utility poles, banner signs shall be governed by Public Works Code Article 5.7. (E) Portable signage. Portable signage that need not be affixed to the ground or other surface, such as sandwich boards and valet parking signage, is permitted on the private streets within the Stonestown SSD and is limited to one sign of no more than 24 square feet per business. All portable signage shall be located within Frontage Zones, Furnishing Zones, building setbacks, or open spaces fronting businesses. Portable signage in public right-of-ways must comply with the applicable provisions in the Public Works Code, Transportation Code, Police Code, or other law. (Added by Ord. 204-24, File No. 240409, App. 8/1/2024, Eff. 9/1/2024, Oper. 9/1/2024) (Former Sec. 608.10 added by Ord. 64-77, App. 2/18/77; repealed by Ord. 22-15, File No. 141253, App. 2/20/2015, Eff. 3/22/2015) CODIFICATION NOTE 1. So in Ord. 204-24. SEC. 608.11. HOSPITALS AND MEDICAL CENTERS IN R DISTRICTS ADJACENT TO OR CROSS THE STREET FROM NC, C OR M DISTRICTS. (a) Purposes and Findings. In addition to the purposes stated in Sections 101 and 601 of this Code, the following purposes apply to this Special Sign District. These purposes constitute the findings that form a basis for these regulations and provide guidance for their application. (1) Hospitals and medical centers are distinguished from other uses in R Districts in that they provide emergency medical care vital to the health and well-being of the people of the City. Where such facilities are in R Districts and adjacent to or across the street from NC, C or M Districts, their signs are substantially obscured, ineffective, and put to a significant disadvantage by the more intense signage allowed in the NC, C or M Districts nearby, making identification of emergency facilities difficult. (2) Imposing the standards of Section 607 on only those hospitals and medical centers in R Districts adjacent to or across the street from NC, C or M Districts will allow for necessary and desirable signs to the benefit of the people in need of emergency care when such identification is most critical. (3) The City Planning Commission in reviewing applications for signs under this Section 608.11 shall consider the needs of pedestrians and drivers approaching the applicant institution and the character and pattern of the immediate neighborhood and those neighborhoods affected by the proposed signs so that only such signs that are required for the identification of the institution, and that are not detrimental to the surrounding neighborhoods and any panoramas or vistas in such areas, are approved. (b) Control. Notwithstanding the provisions of Section 606 of this Code, a hospital or medical center in an R District and adjacent to or across the street from an NC, C or M District for a distance of at least 400 feet of total street frontage shall be subject to the provisions of Section 607 of this Code that apply to the NC, C or M District adjacent to or across the street upon approval by the City Planning Commission as a conditional use under the procedures and criteria set forth in Section 303 of this Code. The Commission, in considering an application under this Section, may permit signs, including signs located on the sides of a penthouse, that exceed the standards of Section 607 to the extent necessary to meet community needs for adequately identified medical institutions with the exception of moving parts, flashing lights and wind signs which are prohibited. (Added by Ord. 30-85, App. 1/17/85; amended by Ord. 69-87, App. 3/13/87) SEC. 608.12. 555 9TH STREET SPECIAL SIGN DISTRICT. (a) Establishment of Special Sign District. The 555 9th Street Special Sign District (“555 9th Street SSD” or “SSD”), consisting of Assessor’s Block 3781, Lot 003, bounded by Bryant Street to the north, 9th Street to the west, Brannan Street to the south, and developed lots to the east, as shown on Sectional Map SSD of the Zoning Map of the City and County of San Francisco, is hereby established for the purposes and subject to the controls set forth in this Section 608.12. (b) Purpose. The purpose of the 555 9th Street SSD is to modify the sign controls that otherwise would apply within the SSD to allow for signage that is more typical for the type of structure that occupies the SSD, a large-scale shopping center with multiple tenants and a mix of smaller and larger-scale spaces (the “Shopping Center”). (c) Controls. Signs within the 555 9th Street SSD shall be controlled by those provisions in Article 6 of the Planning Code applicable to Signs in the C-3 Zoning District, except as otherwise provided in this Section 608.12. In the event of a conflict between other provisions of the Planning Code and this Section 608.12, this Section shall control. (1) No Sign attached to second-story portions of the Shopping Center fronting the internal parking structure shall exceed three square feet per foot of frontage along the parking structure occupied by the Shopping Center tenant to which the Sign directs attention. Such Signs shall be located along that occupied frontage and shall be no higher than 18 feet above the finished floor height immediately below such Sign or the height of the wall to which it is attached, whichever is lower. (2) Video Signs. Video Signs shall be allowed within 10 horizontal feet of any pedestrian entrance from a street to an individual tenant space. Any such Video Sign shall not exceed an Area of 24 square feet or 10 feet in height. Video Signs shall direct attention only to the occupancy of the individual tenant space at which the Sign is located. Sign copy shall not be displayed in any fashion whatsoever during times that such entrance is not open to the public and at all other times shall not change copy in any way more frequently than once per hour. (3) Illumination. Any Sign may be Nonilluminated or Indirectly or Directly Illuminated. Signs may only be illuminated during the hours of operation of the businesses in the Shopping Center. (Added by Ord. 240-24, File No. 240438, App. 10/18/2024, Eff. 11/18/2024) (Former Sec. 608.12 addedby Ord. 64-88, App. 2/18/88; repealed by Ord. 217-16, File No. 160424, App. 11/10/2016, Eff. 12/10/2016) SEC. 608.13. IN THE RINCON HILL DOWNTOWN RESIDENTIAL MIXED USE DISTRICT. Within the boundaries of the Rincon Hill Downtown Residential Mixed Use District set forth in Section 827 and generally bounded by Folsom Street, The Embarcadero, Bryant Street, and Essex Street, notwithstanding any other provisions of this Code, the existing Signs and/or Sign Towers may be changed, modified or replaced provided that all the following criteria are met: