BUSINESS OPENING SIGNS.
Madison General Ordinances § 31.065
in effect31.065 - BUSINESS OPENING SIGNS.
Business opening signs, as defined in Sec. 31.03(2), may be displayed in the districts indicated in Sec. 31.15(2) (Table 2) of this ordinance, subject to the following provisions:
(1) Type of Sign. A business opening sign may be a wall sign, roof sign, canopy fascia sign, or projecting sign.
(2) Location. A business opening sign may be displayed in the districts indicated in Sec. 31.15(2) (Table 2) of this ordinance. A business opening sign may be displayed in addition to, in lieu of, or affixed to a permanent sign of the type described in sub. (1) above.
(3) Size. The size of a business opening sign shall be determined by the type of sign chosen, and shall be limited to the maximum size allowed for a permanent sign of that type at that location.
(4) Banners. A banner may be used as a business opening sign.
(5) Illumination. Business opening signs may be illuminated subject to Sec. 31.04(5)(k). (Am. by ORD-14-00012, 1-14-14)
(6) Duration. A business opening sign may be displayed for a period not to exceed thirty (30) days from the date the business opened, changed names, or changed ownership; and shall not be renewed.
Source: City of Madison, Wisconsin, Madison General Ordinances (Municode Library, library.municode.com)URL: https://library.municode.com/wi/madison/codes/code_of_ordinances?nodeId=COORMAWIVOIICH20--31_CH31SICOOR_SPTYSI_31.065BUOPSIFetched: 11/1/2026