Madison General Ordinances § 31.01 SHORT TITLE.
31.01 - SHORT TITLE.
This ordinance shall be known and may be cited as the Sign Ordinance.
SIGN CONTROL ORDINANCE
Madison General Ordinances ch. 31
in effectMadison General Ordinances § 31.02 PURPOSE AND SCOPE.
31.02 - PURPOSE AND SCOPE.
(1) Purpose and Intent. The Common Council, by enacting this ordinance, recognizes the City has a significant and substantial governmental interest in promoting public safety and aesthetic values through the regulation of signs displayed within the City of Madison. The purpose of this ordinance is to create the legal framework for a comprehensive but balanced system of signs, and thereby to facilitate an easy and pleasant communication between people and their environment. Sign regulations, including but not limited to those which control the type, design, size, location and maintenance of signs, are hereby established to further the goals of safety and aesthetics and achieve more specifically, the following purposes:
(a) To enable the public to locate goods, services and facilities without difficulty or confusion;
(b) To protect property values, public investment and overall neighborhood character by promoting an attractive, harmonious and aesthetically-pleasing environment and preventing conditions which have undesirable impacts on surrounding properties;
(c) To promote the development of attractive and harmonious residential areas, viable commercial areas and to identify industrial and other areas;
(d) To protect the public and promote safety, including but not limited to traffic and pedestrian safety; and to minimize effects of signs which may distract or obstruct visibility of official traffic signals and other safety or informational devices; and
(e) To protect scenic views and the visual environment along all city streets, highways and rights-of-way and to promote overall aesthetics, avoid clutter and avoid inappropriate scale;
(f) To recognize the role of appropriate and identifiable signage in helping businesses inform, direct and communicate with customers; and (Cr. by ORD-15-00118, 10-28-15)
(g) Recognition that signage is not intended to serve as a principal or sole use of a zoning lot. (Renum. by ORD-15-00118, 10-28-15)
(2) Scope. This ordinance shall apply to all signs in the City of Madison. However, this ordinance shall not be construed to amend or conflict with any other ordinances or applicable law governing official traffic signs or signals.
Madison General Ordinances § 31.03 RULES AND DEFINITIONS.
31.03 - RULES AND DEFINITIONS.
(1) Rules. In the construction of this ordinance, the rules and definitions contained in this section shall be observed and applied, except when the context clearly indicates otherwise:
(a) Words used in the present tense shall include the future.
(b) Words in the singular number shall include the plural number, and the plural the singular.
(c) The word "shall" is mandatory and not discretionary.
(d) The word "may" is permissive.
(e) All references to section numbers are Madison General Ordinances, unless otherwise noted.
(2) Definitions. For the purposes of this ordinance, the terms listed below shall have the following definitions:
Above-Roof Sign. A sign displayed above the roofline.
Accessory Sign. A commercial wall sign on a large building, subordinate in area to the principal sign, located elsewhere than the primary signable area, listing other businesses or generic services or departments in the building, such as pharmacy, optical, auto repair, garden center and excluding product brand names.
Advertising Sign. A sign containing a commercial message directing attention to a business, commodity, service, or entertainment, not related to the premises at which the sign is located, or directing attention to a business, commodity, service or entertainment conducted, sold or offered elsewhere than on the premises where the sign is located. Signs on City-sponsored bicycle-sharing facilities and the bicycles provided as part of a city-sponsored bicycle-sharing program located in the right-of-way or on other City lands in compliance with Sec. 10.33 are not advertising signs as defined herein and are not regulated by this ordinance.
Alteration. Any major change made to an existing sign, other than routine maintenance, painting or change of copy of an existing sign.
Architectural Detail. Any projections, relief, change of material, window or door opening that is on the facade of a building. Where an overall consistent pattern of projections or reliefs exists on a signable area, they shall not be considered architectural details.
Attention-getting Object. An object made of flexible material whether or not it contains text, logos or any other images such as a streamer, pinwheel, pennant or other such device; suspended, hung, pinned or otherwise fastened to a sign or other structure in such a manner that the object is permitted to spin, fly, flap or otherwise move in the wind. Flags and decorative and promotional banners allowed under Sec. 31.075 are not considered "attention getting objects."
Awning. A roof like cover, temporary in nature that projects from the wall of a building.
Awning, Internally Illuminated. An awning consisting of a rigid frame covered with vinyl, plastic, or other translucent material that is internally illuminated.
Banner. A suspended sign made of a flexible material such as canvas, sailcloth, plastic or waterproof paper.
Banner, Decorative. A banner containing no message or logo that is displayed for the purpose of adding color and interest to the surroundings or to the building to which it is attached.
Banner, Promotional. A banner or series of banners containing a noncommercial message displayed to call attention to cultural events, charity campaigns or neighborhood sponsored activities or any other noncommercial event or message.
Building Entrance Identification Sign. A commercial wall sign used to identify non-residential building entrances such as, "Emergency Room Entrance", "Lubrication," "Wash Rack," as may be customarily found on Large Buildings as defined herein.
Building Line. A line established by ordinance beyond which no building may extend. A building line may be referred to as "required setback".
Business Opening Sign. A sign displayed in addition to permitted wall, roof, above-roof and ground signs; displayed on the premises of a new building or new business or the premises of an existing business upon a change of name or change of ownership; and displayed for a period not to exceed thirty (30) days.
Business Sign. A commercial sign used for identification purposes, which directs attention to a business or profession conducted upon the premises at which the sign is located, which may also refer to goods or services produced, offered for sale or obtained at such premises.
Canopy. A permanent roof structure over a space that is completely unenclosed on at least two (2) sides.
Canopy, Attached. A canopy that is attached to and supported by a building, which may also be supported by additional vertical ground supports or other structures.
Canopy, Detached. A canopy that is a permanent, free-standing roofed-over structure, with four open sides, accessory to but not attached to a principal building.
Changeable Copy Sign (Electronic). A sign, any portion of which displays or has the ability to display electronically illuminated, scrolling or moving text, symbols or other images, utilizing LED, LCD or other digital or electronic technology, commonly known as electronic message or reader boards, electronic marquees, message centers or moving message displays.
Changeable Copy Sign (Manual). Any sign that includes copy, letters, numbers, or symbols that are designed to be changed through manual, mechanical or other non-digital means.
Change of Use. Change in use of the premises from one use category listed in Chapter 28 (the Zoning Code) to another use category listed in Chapter 28.
Comprehensive Design Review. A process whereby the Madison Urban Design Commission ("UDC") reviews all existing and proposed signs on a building, building site or zoning lot upon request of an applicant who is seeking to have a Comprehensive Sign Plan approved. The UDC may recognize unique, exceptional and innovative effort to integrate signs with building architecture and materials by approving a Comprehensive Sign Plan that includes special allowances for all signs within a building site or zoning lot, and which may also incorporate other approvals authorized in Sec. 31.043(3).
Comprehensive Sign Plan. A complete signage plan for a building or zoning lot that has been approved by the Urban Design Commission through a Comprehensive Design Review.
Condominium Identification Sign. An Identification Sign for a condominium established under Chapter 703 of the Wisconsin Statutes, that displays the name, address(es) and number(s) of the buildings(s) located within a single condominium.
Construction Directional Sign. A temporary sign displayed on private property for a limited period of time, to identify the location of and entrance to a business that remains open when normal access or pedestrian or vehicle traffic flow has been diverted by construction or road work.
Curb Level. The curb level for any building is the level of the established curb in front of such building measured at the center of such front. Where no curb elevation has been established, the City Engineer shall establish such curb elevation.
Design Extension. Any addition to a sign that is added to or protrudes from the top, sides, or lower edge of the main or principal portion of the sign.
Detached Building. A building surrounded by open space on the same lot or built to the lot line.
Digital Image Sign (Static). A sign, any portion of which displays static or stationary illuminated digital images, produced by technology such as LED (light emitting diode) or LCD (liquid crystal display) display screens, plasma, high-definition, interactive touch-screen, or other such technology.
Digital Image Sign (Animated). A Digital Image Sign as defined above, any portion of which is capable of producing an animated or moving digital or video image.
Electric Sign. Any sign utilizing electric wiring, material, or devices.
Electronic Message Board. See Changeable Copy Sign (Electronic Message Board).
External Lighting Fixtures. For purposes of this Chapter, shall mean lighting sources (as defined in Sec. 10.085(2)) which are electrically powered illuminating devices, lighted or reflective surfaces, lamps and similar devices, permanently installed or portable, used to illuminate a sign.
Facade. Any separate face or surface of a building, including parapet walls, and roof surfaces or any part of a building which encloses or covers usable space. Where separate facades are oriented in the same direction, or where the inside angle at the intersection of two surfaces is greater than one-hundred and thirty-five (135) degrees, they are to be considered as part of a single facade.
Flag. A device generally made of flexible material, such as cloth, paper, or plastic, and displayed from a pole, cable or rope. It may or may not include copy. This definition does not include the flag of any country, state, city, county, corporation or institution.
Flashing Sign. A sign that includes a message or any other component that flashes on and off, blinks or varies in intensity, with intermittent bursts of light, color, brightness, or other feature of any kind that produces a visual flashing effect.
Gross Area. The total area of the sign, including all supporting structures, viewed from the direction the sign is facing; calculated within a single continuous perimeter enclosing the smallest possible square or rectangle, or a combination of not more than three (3) of the smallest possible squares or rectangles that can be drawn around a sign of an irregular shape; enclosing the extreme limits of such sign, with sides that are perpendicular to the ground. Said perimeter shall not pass through or between any adjacent elements of the sign except when more than one square or rectangle is drawn around a sign of an irregular shape, in which case each square or rectangle must be immediately adjacent to the next so that there is no gap between them. If sign copy is displayed on more than one face of a single sign structure, all sides of the sign structure displaying sign copy shall be included in the gross area, by adding together the total square footage of the two-dimensional area encompassing each side of the structure that displays sign copy.
Ground Sign. A freestanding sign supported permanently upon the ground and not attached to any building. For purposes of this Ordinance, Ground Signs include only Pole or Monument Signs as defined herein.
Identification Sign. A sign located in the Group 1 districts displayed for the purpose of identifying the building and address, building occupant or management, and any lawful home occupation or business that may be allowed under Chapter 28.
Inflatable Sign. A freestanding or moored sign expanded or inflated with air or another gas, like a balloon, and which may rise and float above the ground.
Kiosk. A freestanding structure upon which temporary information or notices may be posted.
Large Buildings. Those buildings exceeding one hundred twenty-five (125) feet in length or having five (5) stories or more in height.
Legacy Sign. A sign that has been approved by the Urban Design Commission under Sec. 31.043(3)(j).
Logo. A symbol or trademark commonly used to identify a business or organization but which in itself contains no more than two (2) words or numerals.
Marquee. (See Canopy.)
Menu or Merchandise Board. A type of wall sign displayed on the exterior of a building which may include manual changeable copy, may be enclosed in a protective case, and is oriented toward pedestrians to provide information regarding the establishment, such as a restaurant menu, a menu of services, or a list of merchandise. (Am. by ORD-15-00118, 10-28-15)
Merchandise Sign. A sign made of flexible nonmetallic material attached to, and advertising, merchandise displayed outside of an enclosed building.
Monument Sign. A Ground Sign supported by and integrated into an internal structural framework or some other solid structural features other than a pole or poles, if the total width of such supporting structure(s) is more than one-third (⅓) of the width of the net area of the sign copy it supports.
Motion Sign. Any sign possessing visible moving parts or parts that appear to move, including signs that are designed with automatic moving parts in order to change the copy, such as "tri-vision" signs.
Mural. A picture illustration or abstract expression containing no commercial message applied directly to and made integral with a wall or window surface.
Net Area. The entire area within a single continuous perimeter enclosing the smallest possible square or rectangle drawn around the sign copy; or a combination of not more than three (3) of the smallest possible squares or rectangles that can be drawn around sign copy of an irregular shape; enclosing the extreme limits of such sign copy with sides that are perpendicular to the ground. The perimeter shall not pass through or between any adjacent elements of the sign copy except when more than one square or rectangle is drawn around sign copy of an irregular shape, in which case each square or rectangle must be immediately adjacent to the next so that there is no space between them. If the sign copy is contained entirely within one sign can or board, the entire area of the can or board shall be measured to determine the net area. If the sign copy is contained within multiple sign cans or boards, then all cans or boards shall be measured using the methods for sign copy of an irregular shape, above. The net area shall not include any structural elements lying outside the limits of the sign copy and not forming an integral part of the display. For the purpose of window signs, any background material under Sec. 31.10(2) shall be included in the measurement of net area.
Nonconforming Sign. Any sign does not comply with the regulations of this ordinance.
Nonconforming Use. Any use of land or buildings does not comply with the regulations of Chapter 28 (Zoning Code).
Number. For the purposes of this ordinance, the term number shall mean a number or combination of numerals used to identify or designate one particular item such as a quantity, price, telephone number or address of a property.
Off-Premise Directional Sign. A commercial sign displayed on the ground, designed to guide or direct the public to a business, service or entertainment activity.
Parking Lot Directional Sign. A sign that is necessary, for safety or promoting traffic flow, to guide or direct pedestrian or vehicular traffic to a location on the premises on which the sign is located.
Parking Lot Regulation Sign. A sign designating the conditions of use or identity of such parking area, including identification and labeling of individual parking stalls, except for signs that are required by law to identify certain parking stalls or parking areas.
Pennant. A tapered or dove-tailed banner or flag.
Person. May include a firm, association, organization, partnership, trust, company, or corporation as well as an individual.
Pole Sign. A Ground Sign that is supported by one or more poles or other supporting structures, if the total width of the pole(s) or supporting structure(s) is one third (⅓) or less than the width of the net area of the sign copy it supports. The width of all pole(s) and supporting structures at their widest point and any space between poles or supports shall be included when measuring the total width of the pole(s) and supporting structure(s).
Portable Sign. A sign that is not permanently attached to the ground or a building or not designed to be permanently attached to the ground or a building, including but not limited to, trailers or other vehicles that are used principally as a sign, posters, "sandwich boards" or other freestanding signboards, regardless of whether such signs are attached to the ground or to a building or structure.
Principal Building. A non-accessory building in which is conducted the principal use of the lot on which it is located.
Project Sign. A temporary commercial sign on private property, describing a construction or improvement project including the names of contractors, architects, engineers, investors, owners or occupants.
Projecting Sign. A sign that is attached to the wall of a building and projects more than fifteen (15) inches beyond such wall.
Public Information Board. A free-standing structure that is oriented toward pedestrians for the purpose of posting leaflet-like temporary notices.
Real Estate Sign. A sign advertising the sale, lease, or rental of the property upon which it is located.
Roof Line. The uppermost line of the roof of a building, including original parapets.
Roof Sign. A sign erected on the roof of a building no portion of which is above the roof line.
Rotating Sign. (See Motion Sign)
Scoreboard. A scoreboard is a display located inside an enclosed athletic field at a school, park or other public or private athletic complex, designed solely for view from spectator areas within the athletic field complex.
Sidewalk Showcase. A freestanding structure consisting of an enclosed display case or cabinet, used to display information or notices, located on a public or private sidewalk or sidewalk area.
Sign. Any device, structure, fixture, or placard, including its supporting base, frame, electrical and all other accessory components, using text, graphics, symbols and/or other written copy for the primary purpose of identifying, providing directions, or advertising any establishment, product, goods, or services; located outside of a building or within three (3) feet of the interior of a window and which is visible from the exterior.
Sign Copy. The portion of a sign comprised of any combination of text, graphics, symbols, images, and/or other written copy, whether it is displayed within or outside of a sign can or board.
Signable Area. One designated area of the facade of the building up to the roof line that is free of doors, windows (for purposes of this definition, spandrel panels or other non-vision glass used as an exterior building material are not considered windows) or other major architectural detail, that extends no higher than the juncture of the wall and the roof, or in the case of a facade that includes a parapet wall, no more than four (4) vertical feet of the parapet wall, upon which signs are to be displayed.
Street Occupancy Signs. Signs displayed on street occupancy barricades, passageways and fences that have been erected pursuant to a valid street occupancy permit issued under Sec. 10.055(4)(o); denoting only the owner, occupant, architect, engineer or contractor(s) of the project for which the street occupancy permit was issued. (Am. by ORD-15-00036, 4-8-15)
Swinging Sign. (See Motion Sign)
Symbol. Something that stands for or suggests something else by reason of relationship, association, convention or resemblance placed or erected for public view as a sign or as a part of a sign.
Time and/or Temperature Sign. A flashing sign giving the time and/or temperature.
Wall Sign. A sign that is attached to a wall of a building and is affixed parallel to the wall at a distance of not more than fifteen (15) inches from the surface of the wall.
Window Sign. Any sign that is displayed, painted on, applied to, or affixed to the exterior or interior of a window; or displayed within three (3) feet of the interior of a window; and that is visible from the exterior. For purposes of this ordinance, "window" shall include any glass or transparent panels on exterior doors. Merchandise available for purchase within the premises and displayed within three (3) feet of the interior of a window shall not be considered a window sign under this definition.
Zoning Administrator. When used in this Chapter, Zoning Administrator means the Zoning Administrator or his/her designee.
(Am. by ORD-17-00124, 12-18-17)
Madison General Ordinances § 31.04 ADMINISTRATION, ENFORCEMENT, AND CONSTRUCTION REQUIREMENTS.
31.04 - ADMINISTRATION, ENFORCEMENT, AND CONSTRUCTION REQUIREMENTS.
(1) Interpretation.
(a) In their interpretation and application, the provisions of this ordinance shall be held to be the minimum requirements and least intrusive means for the promotion and protection of the public health, safety, and general welfare.
(b) Where the conditions imposed by any provision of this ordinance upon the erection or maintenance of signs containing commercial messages are either more restrictive or less restrictive than comparable conditions imposed by any other provision of this ordinance or of any other law, ordinance, resolution, rule or regulation of any kind, the regulations which are more restrictive or which impose the higher standards or requirements shall govern.
(c) Any sign permitted or authorized in this ordinance may contain any noncommercial message in addition to or in lieu of any other message.
(2) Application of Other Laws.
(a) Signs Located Near Interstate Highways. All signs hereafter erected within six hundred sixty (660) feet from the edge of the interstate highway easement or property measured horizontally along a line normal or perpendicular to the center line of the interstate highway shall be subject to the applicable provisions of Wis. Stat. § 84.30 and Wis. Admin. Code § Trans. 201.01, 201.04, and 201.05, in addition to being subject to this ordinance.)
(3) Administration and Enforcement of the Sign Control Ordinance.
This ordinance shall be administered as described in this subsection. The authority and duties described below shall be in addition to any other authority described elsewhere in these ordinances. Nothing in this ordinance shall be construed as a limitation upon the powers of the City of Madison nor the enforcement powers of the Inspection Unit, Police Department or any other duly authorized personnel.
(a) Duties of the Zoning Administrator, or Designee:
1. Approve and issue sign permits.
2. Inspect sign construction and erection.
3. Enforce this ordinance as authorized by sub. (4) and elsewhere by ordinance or law.
4. Determine the form and content of applications for sign permits and sign erector's licenses, consistent with this Ordinance.
(b) Duties of the Building Board of Examiners and Appeals:
1. Hear appeals relating to matters of structural or mechanical concern.
2. Hear complaints against sign erectors filed by the Zoning Administrator, and revoke sign erector's license pursuant to Sec. 31.042.
(c) Duties of the Plan Commission. Act upon certain sign permit applications and appeals, where applicable.
(d) Duties of the Director of Planning and Community and Economic Development. Act upon specific sign permit applications as may be authorized in Sec. 31.15 (Tables) or elsewhere in this ordinance.
(e) Duties of the Urban Design Commission of the City of Madison ("UDC"). Act upon all matters relating to signs as described in Sec. 31.043 and Sec. 33.24.
(f) Duties of the Secretary of the Urban Design Commission. Act upon all matters as authorized by the Urban Design Commission in Sec. 33.24(4)(g) or elsewhere in Sec. 33.24 or Chapter 31.
(4) Enforcement.
(a) Summary and Non-Summary Removal or Alteration of Signs. If the Zoning Administrator (or designee) shall find that any sign regulated herein is unsafe or insecure, or is being maintained in violation of the provisions of this ordinance, s/he may give written notice describing the problem to the permittee thereof or the owner of the sign, or the owner of the property on which the sign is located. If the permittee, sign owner, or property owner, to whom the Notice is given, fails to remove or alter the sign so as to comply with the Notice by the date or time for compliance established in the Notice, the Zoning Administrator or the Chief of Police or designee may remove or alter such sign to comply with the Notice and this ordinance at the expense of the permittee, sign owner or owner of the property upon which it is located. In addition, the Zoning Administrator may cause any sign that is a hazard to person or property to be removed summarily and without notice. The Zoning Administrator may refuse to issue a sign permit to any permittee or owner who has failed to pay costs assessed for removal of a hazardous sign under this paragraph.
(b) Other Enforcement Action, Injunctive Relief. The provisions of sub.(a) shall be in addition to any other authorized enforcement action or prosecution for ordinance violations or other law violations; including but not limited to issuance of a Uniform Municipal Ordinance Citation, referral to the City Attorney for prosecution of a forfeiture action and/or other legal or equitable relief. The City Attorney is authorized to pursue civil injunctive or other equitable relief when, in the opinion of the Zoning Administrator a sign presents a hazard and at least one (1) conviction for a violation of the ordinance has been obtained and the sign remains in violation of this Ordinance. A notice, or failure to comply with a notice sent under sub. (a) shall not be a prerequisite for prosecution, injunctive relief, or other civil remedies available at law based upon a violation of this ordinance.
(c) Compliance Inspection Fees.
1. Any person who shall fail or neglect to comply with any lawful order of the Director of the Building Inspection Division issued pursuant to the provisions of this chapter may be assessed seventy-five dollars ($75) per compliance inspection, as defined in Sec. 27.03(2), MGO, that does not result in compliance with the order.
2. The Department of Planning and Community and Economic Development shall keep an accurate account of all unpaid inspection fees incurred for compliance inspection services rendered and report the same to the Finance Director, who shall annually prepare a statement of these special charges at each lot or parcel of land and report the same to the City Clerk, and the amount therein charged to each lot or parcel of land shall be by said Clerk entered in the tax roll as a special charge against said lot or parcel of land, and the same shall be collected in all respects like other special charges upon real estate as provided in Wis. Stat. § 66.0627.
(5) Construction Requirements.
(a) Definitions:
1. Approved Combustible Material. An approved combustible material shall include:
a. Wood or materials not more combustible than wood.
b. Combustible plastics, which, when tested in accordance with ASTM Standard Method for Flammability of Plastics over 0.050 inch in thickness (D 635-44) burn no faster than 2.5 inches per minute in .060 inch in thickness.
2. Incombustible Material. Any material which will not ignite at, or below, a temperature of one thousand two hundred (1,200) degrees Fahrenheit during an exposure of five (5) minutes and which will not continue to glow at that temperature. Tests shall be made as specified in UBC Standard No. 4-1-61.
(b) Sign Structure. Sign structure shall be of incombustible materials, except that nonelectric business and identification signs, not exceeding thirty-two (32) square feet in area nor six (6) feet in height aboveground, and located in a landscaped area, may have a preservative treated wood sign structure, and the structural trim of the sign may be of approved combustible material.
(c) Sign Facings. Sign facings shall be of incombustible materials or approved combustible materials.
(d) Letters, Decorations and Embellishments.
1. Letters, decorations and embellishments of signs shall be of incombustible materials or other approved combustible materials.
2. Letters, decorations and embellishments, in cut-out or irregular form, maintained in conjunction with, attached to, or superimposed upon any sign shall be safely and securely built or attached to the sign structure.
(e) Electric Signs.
1. All electrical signs, as defined in Sec. 31.03(2) shall bear the label of approval of a recognized testing laboratory.
2. All electrical signs shall be equipped with a watertight safety switch. The switch shall be located where the electrical supply enters the sign.
3. Covers of service openings shall be securely fastened by chain or hinges.
(f) Wind Pressure. All signs shall be designed, constructed and anchored to withstand a horizontal wind pressure of not less than thirty (30) pounds per square foot of exposed area.
(g) Dead Load. All sign structures shall be constructed and fastened to adequately support the dead load of any sign.
(h) Footings. All footings for supports of Ground Signs shall be not less than three (3) feet six (6) inches below the existing ground level. This provision applies only to signs meeting the definition of "Ground Signs" in Sec. 31.03(2).
(i) Attachment. Projecting signs may not be attached to any part of an unbraced wall above a point of bearing of the roof rafters.
(j) Roof or Above-Roof Signs. Signs constructed on the roof of a building shall be thoroughly secured and anchored.
(k) Illumination of Signs. Signs shall not be illuminated unless expressly allowed in this chapter. For purposes of this chapter, illumination includes any source of direct or reflected lighting incorporated in or connected with a sign. Illumination, when allowed, may be internal or external to the sign. All sign illumination shall be subject to the provisions of Sec. 10.085, Outdoor Lighting and Sec. 31.046(1), Electronic Changeable Copy Signs in addition to the following restrictions. In the event of a conflict between this section, Sec. 31.046(1), and Sec. 10.085, the more strict provision shall apply:
1. Any illumination shall be so shielded that no direct illumination from it is visible elsewhere than on the sign and in the immediate proximity thereof.
2. All external lighting fixtures, as defined in Sec. 31.03(2) shall be steady, stationary, fully shielded light sources directed solely onto the sign, and shall use lighting designed to minimize light spill and glare.
3. Lighting sources (as defined in Sec. 10.085(2)) shall not be directly visible or cause glare to adjacent public right-of-ways or adjacent private property boundaries. This may be accomplished through the use of shields or cut-off devices or other similar equipment.
4. All signs illuminated by an external lighting fixture shall be limited to a maximum amount of illumination as follows:
a. Signs with a gross area (for ground signs) or net area (all other signs) of less than three hundred (300) square feet shall have a maximum illumination level of forty (40) foot-candles average across the sign surface. (Am. by ORD-15-00069, 6-24-15)
b. Signs with a gross area (for ground signs) or net area (all other signs) equal to or greater than 300 square feet shall have a maximum illumination level of 70 foot-candles average across the sign surface.
5. Internally illuminated signs or any other signs with internal illumination or indirect light from the back of the letters or sign shall not produce any glare. Internally illuminated signs displaying illuminated copy shall be designed in such a way so that when illuminated, the sign appears to have light-colored copy on a dark or non-illuminated background.
6. This section shall not apply to "official traffic control devices" as defined in Wis. Stat. § 340.01(38) (2007-08) and as may be amended, authorized by law and erected by the authority having jurisdiction over the highway or right-of-way.
7. Awning signs may be internally illuminated if constructed with a rigid frame covered with vinyl, plastic, or other translucent material and otherwise compliant with this section and Sec. 31.06.
8. See Sec. 31.10 regarding illumination of window signs.
9. Exposed neon signs are exempt from this section.
10. Applicability. This section applies to the illumination of all signs that are erected after the effective date of the ordinance creating this section, as well as new external lighting fixtures installed on an existing sign, any other illumination feature that is added to an existing sign, and upon replacement of any sign illumination feature (external or internal) after the effective date of this ordinance creating this section. Nothing in this section shall be construed to limit or modify the applicability of permit and inspection requirements elsewhere in this chapter, such as those applying to electrical signs, replacement or repair of signs, change of copy, etc.
(6) Signs Projecting into Right-of-Way. The Common Council finds that the display of wall or projecting signs that project from a building face into the right-of-way, or signs on an attached canopy or awning that projects into the right-of-way, consistent with the criteria required for such signs elsewhere in this chapter, will not cause aesthetic blight or traffic hazards of the sort unacceptable to the community. Rather, the City's substantial governmental interests in preserving traffic and pedestrian safety will be furthered by providing easy-to-see directional and wayfinding information oriented primarily toward pedestrians, for the building upon which the sign is displayed, without obstructing the sidewalk, terrace or roadway and without interfering with official traffic control devices. The City's aesthetic interests will be protected by the size and placement criteria established for such signs in Secs. 31.06, 31.07, 31.071, and 31.09. The display of promotional and decorative banners over the right-of-way, consistent with the requirements of Sec. 31.075(2), preserves the City's substantial governmental interests in traffic safety and aesthetics by announcing certain public and civic activities or providing decoration without adding clutter or obstruction to the sidewalk, terrace, or roadway, with the size, under controlled circumstances and in specific locations approved by the City as specified in Sec. 31.075(2).
(a) Wis. Stat. § 86.19 and state administrative rules adopted thereto raise doubts about whether such signs and banners may be located within the limits of highway rights-of-way. The approval of wall, projecting, awning, and canopy signs and promotional or decorative banners, in accordance with ordinance requirements for such signs, is a matter of the local affairs and government of the City of Madison. Signs projecting perpendicularly from a building or displayed on a canopy or awning provide needed identification signage and wayfinding for the business or building to which the sign is attached, without obstructing the pedestrian walkway, creating clutter, or interfering with official traffic control devices or vehicle traffic. Wall signs mounted not more than fifteen (15) inches from a wall in compliance with Sec. 31.07 present no safety hazard or aesthetic concerns. Decorative and Promotional banners under Sec. 31.075 will notify the public of events taking place in the City, and will complement the streetscape with appropriate decorations without cluttering the sidewalk or impeding pedestrian traffic. Therefore, the City of Madison, through its Common Council, hereby determines that to the extent Wis. Stat. § 86.19 and related Wisconsin Administrative Code regulations restrict the City's ability to approve the following signs that project from a building or structure into the street or highway right-of-way, the City will not be governed by Wis. Stat. § 86.19 to that extent for the following subsections or subdivisions:
awning signs under Sec. 31.06(6),
wall signs mounted not more than 15" parallel to the wall under Sec. 31.07(1),
canopy signs under Sec. 31.071(5),
decorative and promotional banners under Sec. 31.075(2), and
projecting signs under Sec. 31.09(1)(a).
(b) This Charter Ordinance, Sec. 31.04(6), shall not apply to State Trunk Highways as defined in Wis. Stat. § 84.02.
(c) Sec. 31.04(6) is a Charter Ordinance adopted pursuant to Wis. Stat. § 66.0101, and Article XI, Sec. 3 of the Wisconsin Constitution and shall be effective upon sixty (60) days from passage and publication, subject to the referendum procedures of Wis. Stat. § 66.0101(5).
Madison General Ordinances § 31.05 NONCONFORMING SIGNS.
31.05 - NONCONFORMING SIGNS.
As an exercise of its police powers and authority to regulate for the health, safety and welfare of the public, the City recognizes only the following limited and enumerated circumstances under which a sign that does not meet to the requirements of this chapter may continue to be displayed:
(1) (a)
General Rule. Any existing sign (except an Advertising Sign) that complied with the requirements of this Chapter at the time of erection and becomes noncompliant with the requirements of this Chapter on the effective date of this Ordinance or subsequent amendment may continue to be displayed, and copy may be changed, under the following circumstances:
1. There is no increase in gross area, net area, illumination, increase or addition of flashing, movement, or other features or characteristics prohibited by Sec. 31.045 and no addition of features that would violate Sec. 31.046(1) (Electronic Changeable Copy Signs). Existing signs with features fitting the description of any sign prohibited by Sec. 31.045(3)(f), (g), (h), or (i) shall be required to conform to the requirements of those subsections. Existing signs with features fitting the description of Electronic Changeable Copy Signs shall be required to conform to all requirements of Sec. 31.046(1) including but not limited to the applicable time limitations for changing copy or images.
2. (Rep. by ORD-15-00118, 10-28-15)
(b) (Rep. by ORD-15-00118, 10-28-15)
(c) If an existing nonconforming sign is removed (or substantially removed), ordered to be removed under the authority elsewhere in this chapter, destroyed, or otherwise ceases to exist, the sign is no longer subject to the general rule allowing continued display or changes of copy under Sec. 31.05(1)(a) above. This provision does not apply to signs that are realigned under sub. (2)(c) herein.
(d) Existing nonconforming non-residential uses in residential zoned districts are subject to the sign requirements for Group 2 districts.
(2) Nonconforming Advertising Signs.
(a) Any existing advertising sign, and its supporting structure if other than a wall sign, located on any zoning lot with frontage on State Street, on the Inner or Outer Ring or on streets connecting the Inner Ring and Outer Ring, shall be removed by the owner thereof at no cost to the City no later than December 31, 1983. For purposes of this subsection, the term "Inner Ring" shall mean the connecting pattern of streets abutting the Capitol Square, to wit: Main Street, Pinckney Street, Mifflin Street and Carroll Street. The term "Outer Ring" shall mean the connecting pattern of streets one block off the Capitol Square, to wit: Doty Street, Webster Street, Dayton Street and Fairchild Street. All other existing advertising signs within the No Advertising Sign District, except for the Howard Johnson directional bulletin located at 525 University Avenue which may only continue as a directional sign, the two roof signs located at 753 East Washington Avenue and the three ground signs located at 640 Williamson Street, shall be removed by the owner at no cost to the City at the rate of no less than one sign per year beginning in calendar year 1983. However, all such signs shall be removed no later than December 31, 1989.
(b) Any other advertising sign existing as of November 1, 1983, including those excepted from or otherwise not included in the areas set forth in sub. (a) above, may be continued provided that it may not be relocated, replaced, expanded, enlarged, repositioned or raised in height, except under sub. (2)(c). Such existing advertising signs may not be restored or reconstructed for any reason, except if damaged or destroyed by fire or other casualty or act of God, and only if the total cost of restoration to the condition in which it was before the occurrence does not exceed fifty percent (50%) of its assessed value or the cost to replace with a new structure of equal quality, whichever amount is lower. The determination of eligibility for restoration or reconstruction in the preceding sentence shall be made by the Urban Design Commission and any restoration or reconstruction (except realignment under (2)(c) below) without the approval of the Urban Design Commission is prohibited. Violation of this subdivision shall result in the said sign being subject to immediate removal by the owner thereof at no cost to the City. Ordinary repairs or normal maintenance shall be considered "required by law" hereunder.
Construction of a Replacement Advertising Sign with a permit under Sec. 31.112 does not violate the prohibitions in this subsection. A Replacement Advertising Sign under Sec. 31.112 is not an advertising sign as contemplated by this subsection, and therefore not subject to treatment as nonconforming hereunder. (Am. by ORD-15-00069, 6-24-15)
(c) Realignment of Advertising Signs or Other Nonconforming Signs. Notwithstanding anything to the contrary in this ordinance, an existing advertising sign or other sign meeting the criteria of sub. (1)(a) may be realigned, as that term is defined in Wis. Stat. § 84.30(5r)(a), as created by 2011 Wis. Act 32, on the same site if a highway project of the State of Wisconsin Department of Transportation ("Department") causes the realignment, upon notification of proposed alignment by the Department under Wis. Stat. § 84.30(5r), as created by 2011 Wis. Act 32. For purposes of this section, the "same site" means the same lot of record, as defined in Chapter 28, MGO. Such sign may be realigned only if the City does not choose to petition the Department to acquire the sign under the procedures in that statute. A sign realigned under this provision shall not be subject to applicable setback requirements found elsewhere in this ordinance, if in the Zoning Administrator's opinion a shorter setback is necessary to accomplish the realignment. Any advertising sign realigned under this provision shall comply with Sec. 31.11 unless expressly exempt. Realignment of a sign in compliance with this provision shall not cause the sign to lose any nonconforming status granted by this section. The Zoning Administrator shall keep a record of any sign realigned under this provision.
Madison General Ordinances § 31.06 AWNING SIGNS.
31.06 - AWNING SIGNS.
Signs may be displayed on an awning in Group 2 and 3 districts specified in Table 2, 31.15(2), and subject to the following provisions:
(1) Signs may be displayed on the lowest twelve inches (12") of the principal face or side panels of awnings provided they do not exceed six inches (6") in height.
(2) An awning may be designated a signable area in lieu of a signable area on the building façade. The maximum net area of the sign displayed on the awning shall be determined by measuring the available signable area for a wall sign on the building façade using the methods for signable area measurement under Sec. 31.07(2)(b) and calculating the maximum net area under Sec. 31.07(4). An awning sign under this subsection may be displayed in addition to the signs allowed under sub. (1). (Am. by ORD-15-00118, 10-28-15)
(3) The illumination level of an internally illuminated awning shall not exceed seventy-five (75) foot lamberts.
(4) Awning signs may be external illuminated, subject to Sec. 31.04(5)(k).
(5) Awning signs may project into the right-of-way only as authorized under Sec. 31.04(6).
(6) Height. In Group 2 zoning districts, awning signs may only be displayed on an awning that is located on the first story of the building and all awning signage shall be no higher than the floor of the second story or eighteen (18) feet, whichever is lower. (Cr. by ORD-15-00118, 10-28-15)
Madison General Ordinances § 31.07 WALL, ROOF AND ABOVE-ROOF SIGNS.
31.07 - WALL, ROOF AND ABOVE-ROOF SIGNS.
(1) Wall and roof signs may be displayed in the Group 2 and 3 districts, subject to the requirements of the Tables of Permitted Signs, Sec. 31.15(1) (Table 1). Wall signs may be attached flat to, or affixed parallel to and at a distance of not more than fifteen (15) inches from the wall, however no wall sign shall project into the right-of-way except as authorized by Sec. 31.04(6). No sign affixed flat against a building wall shall extend beyond any edge of such wall. Wall and roof signs may be illuminated subject to Sec. 31.04(5)(k).
(2) Wall and Roof Signable Area. All wall and roof signs shall be displayed within the selected signable area, except as provided in subs (4) and (5) below.
(a) Number of Signable Areas. There shall be one (1) signable area, whether on the wall or the roof, for each facade facing a street. There shall be no more than four (4) signable areas per building, except:
1. For buildings with more than one occupant side-by-side: the signable area may be divided for building occupants when the building facade is divided by architectural details or internal segmentation that designating separate horizontal occupancies or tenant spaces. Each occupant/tenant will be allowed a signable area as reasonably close to its space as possible.
2. For multi-story buildings with more than one vertical occupancy, there may be up to two (2) additional signable areas per façade displayed above the first story, with no limitation on the height of placement, but a total of only one (1) sign per occupant, per façade, will be allowed.
(b) How to Select and Measure Signable Area: The signable area for wall and roof signs shall be determined as follows:
1. Wall Signs. The signable area for a wall signs is determined by the area of the facade of the building that is free of doors, windows (for purposes of this definition, spandrel panels or other non-vision glass used as an exterior building material are not considered windows) or other major architectural detail, and that extends no higher than the juncture of the wall and the roof, or in the case of a facade that includes a parapet wall, no more than four (4) vertical feet of the parapet wall may be included in the measurement of the signable area.
2. Roof Signs. The signable area for a roof signs is one (1) designated area of the roof that is free of windows and doors or major architectural detail, that extends no higher than the roofline.
3. Measuring Signable Area. The size of the signable area is determined by calculating the number of square feet that are enclosed by an imaginary rectangle or square drawn around the area selected pursuant to 1. and 2. above, and sub. (3) below.
(3) Above-Roof Signs. An above-roof sign is a sign, any portion of which is displayed above the roofline. Above-roof signs may be displayed in the IL and IG employment districts and as allowed in Sec. 31.043(3)(b) and (c), if no wall or roof sign is displayed on the corresponding facade. The signable area for an above-roof sign is calculated on the corresponding wall facade and can be transferred above the roof line. An above-roof sign may extend to a maximum height of ten (10) feet above the roofline. (Am. by ORD-21-00073, 11-17-21)
(4) Size.
(a) Standard Net Area. The maximum net area of all wall, roof and above-roof signs within a single signable area shall be no more than forty percent (40%) of the signable area or two (2) square feet of signage for each lineal foot of building frontage. When using the lineal foot method, the total net area shall not exceed one hundred percent (100%) of the signable area designated under Sec. 31.07(2), above. In no case shall a wall, roof, or above-roof sign eligible for measurement under this sub. (a) exceed eighty (80) square feet in net area.
(b) Occupancies of 25,000 Square Feet. For a single occupancy, stand-alone, non-residential building with twenty-five thousand (25,000) square feet or more in floor area, or a non-residential occupancy or tenant space with twenty-five thousand (25,000) square feet or more in floor area in a multi-tenant building, the maximum net area of all wall, roof and above roof signs shall be thirty percent (30%) of the signable area. The lineal foot measurement method shall not be available. In no case shall a wall sign under this sub. (b) exceed one hundred twenty (120) square feet in net area. Any other occupancies or tenant spaces of less than twenty-five thousand (25,000) square feet of floor area on the same building or zoning lot are eligible for standard net area measurement under sub. (4)(a).
(5) Signs Outside Signable Area. The following types of signs may be displayed on a wall outside the selected signable area described in Sec. 31.07(2)(a) and may be displayed in addition to the primary wall sign(s) authorized by that subsection. However, except for menu or merchandise boards, the following signs must be displayed on a part of the wall that meets the definition of "Signable Area" in Sec. 31.03(2):
(a) Parking Lot Directional signs displayed in a location and with dimensions that otherwise conform to the requirements of this chapter for such signs.
(b) Menu or Merchandise Board(s) as defined in Sec. 31.03(2) are permitted anywhere on the façade and need not be placed within a Signable Area as defined in Sec. 31.03(2), if all of the following criteria are met:
1. Maximum of one (1) per occupancy, per street frontage.
2. Placed at a height between two (2) and seven (7) feet measured from the adjacent ground elevation to the top of the menu board.
3. Maximum net area of three (3) square feet.
4. Affixed flat to or parallel to and at a distance of not more than four (4) inches from the wall face or window surface and shall not otherwise project into the right-of-way.
5. Shall not extend beyond any edge of the wall or window to which it is affixed.
6. May include manual changeable copy feature(s), chalkboard, dry erase board, or similar material, however pre-fabricated sign boards that include an advertisement for any product are prohibited.
7. May be enclosed inside a protective case, if so, the case shall be included in measuring the net area.
8. May be displayed on the exterior a window, but shall count against the total net area permissible for a Primary Window Sign under Sec. 31.10(1).
9. Illumination. May be externally illuminated as allowed by Sec. 31.04(5)(k), but shall not be internally illuminated with back-lighting of copy.
10. Downtown Core. Any menu board to be displayed in the Downtown Core, in addition to meeting the criteria of this subsection, must be reviewed by the UDC for compliance with the criteria of the "Downtown Urban Design Guidelines." In the event of a conflict between this subsection and those guidelines, the more stringent requirement shall apply.
(c) Not more than one (1) logo, a maximum net area of six (6) square feet.
(d) Wall Signs Adjacent To Off-Street Parking. Wall signs may be displayed on the facade of a building that does not face a street but is adjacent to an off-street customer parking area of at least thirty-three (33) feet in width, under the following circumstances: (1) if the parking area is on the same zoning lot as the building on which the sign is displayed; or (2) if the parking area is not on the same zoning lot but is available for use under a reciprocal cross-access agreement, an approved planned multi-use site plan or when a conditional use permit has been granted to the owner of an adjacent lot to allow accessory parking for the use within the building on which the signed is displayed. Such signs shall be subject to the same limitations as signs on the street side(s) of the building but shall not exceed the area of the maximum size wall sign permitted elsewhere on that building.
(e) Any other wall signs allowed under Sec. 31.044, Signs Exempt from Permit, or expressly permitted elsewhere in this ordinance.
(f) Government Building Identification Signs.
1. A sign may be displayed outside the selected signable area of a government building in the Downtown Core (DC) District on a wall surface that projects into the right-of-way if all of the following criteria are met:
a. The sign contains only the name of the government building.
b. The purpose of the signage is wayfinding and identification of a public government building.
c. The building must be owned and operated by a unit of government and be open to the public.
d. The location of the sign is found not to interfere with any official traffic control devices or signs.
e. Any necessary encroachment or privilege-in-streets permit is obtained for the portion of the building projecting into the right-of-way.
f. The portion of the building upon which the sign is proposed to be located does not project into or over the roadway.
g. Any necessary Urban Design Commission approval is obtained for the sign as required by Sec. 33.24(4)(g)4.b. The DC is a district of Special Control under Sec. 31.13(9) and all signs in this district must be reviewed according to the "Downtown Urban Design Guidelines."
2. Promotional and Decorative Banners on Government Buildings in the DC District. In addition to the identification sign described above, banners meeting the definition of "Decorative" or "Promotional" banners in Sec. 31.03(2) may also be displayed on a government building in the DC district on a wall surface that projects into the right-of-way, if the criteria in subs. c. through g. above are met. Additionally, any Promotional banner displayed under this provision must pertain to an event, campaign or activity taking place at the building upon which the banner is displayed.
3. Purpose and Findings. The Common Council finds that the display of Government Building Identification Signs and Decorative and Promotional banners on a portion of a government building that projects into the highway right-of-way in the DC Downtown Core district, consistent with the criteria in this section, will not cause aesthetic blight or traffic hazards of the sort unacceptable to the community. Rather, when included as part of the overall building design and streetscape, such signs will further the City's substantial governmental interests as follows: traffic and pedestrian safety will be improved by identifying a public building by name, announcing public events of interest to the community, providing easy-to-see directional and wayfinding information without obstructing the sidewalk, terrace or roadway and without interfering with official traffic control devices. The City's aesthetic interests will be protected because the appearance and location of the sign and/or banners and their integration with the building design and surrounding streetscape must be approved by the Urban Design Commission using the standards for the DC Downtown Core district as a "District of Special Control" under Sec. 31.13(9).
4. Wis. Stat. § 86.19 and state administrative rules adopted thereto raise doubts about whether such signs and banners may be located within the limits of highway rights-of-way. The approval of identification signs and promotional or decorative banners on government buildings in Madison's DC Downtown Core district is a matter of the local affairs and government of the City of Madison. Identification signs on the wall of a public building that projects over the sidewalk will provide efficient identification and wayfinding for the government building without obstructing the pedestrian walkway, creating clutter, or interfering with official traffic control devices or vehicle traffic. Decorative and Promotional banners will notify the public of events taking place at the public building, further assisting with wayfinding, and will complement the streetscape with appropriate decorations without cluttering the sidewalk or impeding pedestrian traffic. Therefore, the City of Madison, through its Common Council, hereby determines that, to the extent Wis. Stat. § 86.19 and related Wisconsin Administrative Code regulations restrict the City's ability to approve identification signs and decorative and promotional banners on a portion of a government building that projects into the street or highway right-of-way, the City will not be governed by Wis. Stat. § 86.19 to that extent.
5. This Charter Ordinance, Sec. 31.07(5)(f) shall not apply to State Trunk Highways as defined in Wis. Stat. § 84.02.
6. Sec. 31.07(5)(f) is a Charter Ordinance adopted pursuant to Wis. Stat. § 66.0101, and Article XI, Sec. 3 of the Wisconsin Constitution and shall be effective upon sixty (60) days from passage and publication, subject to the referendum procedures of Wis. Stat. § 66.0101(5).
(6) Large Buildings. Additional signable areas may be designated on Large Buildings, as defined in Sec. 31.03(2), and wall, roof and above-roof signs may be displayed within those additional signable areas, as provided below:
(a) Buildings Exceeding 125 Feet in Length. On each facade of the building, where wall, roof or above-roof sign(s) are displayed meeting the criteria of this section, up to four (4) additional accessory signs, as defined in Sec. 31.03(2), may be displayed. The accessory signs under this paragraph shall not exceed fifty percent (50%) of the net area or fifty percent (50%) of the height of largest permitted wall, roof or above-roof sign already displayed on that facade.
(b) Buildings Five (5) or More Stories in Height. For buildings five (5) stories or more in height, one (1) additional signable area for each facade may be selected. The signable area under this section shall be measured using the criteria under Sec. 31.07(2)(b) except the total area of the additional signable area under this paragraph shall not exceed five percent (5%) of the area of the facade. The maximum net area of a sign displayed within this additional signable area shall be determined under Sec. 31.07(4).
(7) Banners. A banner may be used as a wall sign subject to the requirements for a wall sign under Secs. 31.07(2), (4), (5)(b) and (5)(c) herein, except that in an Urban Design District, UDC approval is required under Sec. 33.24 before a banner may be used in place of a permanent sign. A banner shall not be used for a roof or above-roof sign, or for any of the signs described in Sec. 31.07(5)(a) or (6).
(Am. by ORD-15-00118, 10-28-15) (Am. by ORD-15-00118, 10-28-15)
Madison General Ordinances § 31.08 GROUND SIGNS.
31.08 - GROUND SIGNS.
(1) Applicability, Location. Ground signs shall consist of two (2) categories, Monument and Pole signs as defined in Sec. 31.03(2). Ground signs under this section are permitted on a zoning lot in the zoning districts indicated in Sec. 31.15(1), "Table 1," if the zoning lot is accessible by motor vehicle, or has off-street parking on the premises, or if the primary building or structure on the zoning lot is set back at least thirty-five (35) feet from the adjacent street or highway right-of-way. Ground signs permitted under this section may be illuminated, subject to Sec. 31.04(5)(k). Except as expressly provided, this section and corresponding portions of Table 1 apply only to Pole and Monument signs.
(2) Number, Height, Net Area.
(a) Number. No more than two (2) ground signs of the type permitted in this section may be displayed on a single zoning lot, unless approved by the Urban Design Commission through a Comprehensive Design Review under Sec. 31.043 herein, or unless qualified for additional ground signs under sub. (ab) below. "Zoning Lot" shall have the definition found in Sec. 28.211, which includes a planned multi-use site, or a lot, or lots; as further described in that section. However, for purposes of this section only, a planned multi-use site that meets the criteria of Sec. 28.137(2)(e) is considered a single zoning lot. Additional ground signs expressly authorized elsewhere in these Ordinances shall not be counted toward the maximum number of ground signs under this paragraph. (Am. by ORD-15-00118, 10-28-15)
(ab) Additional Ground Signs. More than two ground signs may be displayed on a zoning lot if all of the following criteria are met:
1. The zoning lot has a single street frontage of five-hundred (500) feet or more in length. For purposes of this provision, "street" has the definition in Sec. 28.211, MGO.
2. The zoning lot must have a vehicle entrance with driveway access on the street that corresponds to the five hundred foot (500') lot line.
3. One (1) additional ground sign may be placed at each such vehicle entrance on the zoning lot.
4. Any such additional ground sign must be a Monument Sign as defined in Sec. 31.03(2), with a maximum height of eight (8) feet, maximum net area of thirty-two (32) square feet for a single sign face and sixty-four (64) square feet in combined net area for all faces on the sign, and a maximum of two (2) sign faces per sign.
(b) Height. The height of a ground sign shall be measured from the top of the sign to the approved grade at the base of the supporting structure. The maximum height for all permitted ground signs under this section varies by zoning district, the number of lanes and speed limit of adjacent highways, and whether the sign is a Pole sign or Monument sign, as set forth in Sec. 31.15(1), "Table 1." No ground sign shall exceed the maximum height allowed in Table 1. A Pole sign shall have a maximum height of twenty-two (22) feet, subject to the limits of Table 1. The maximum height for other exempt or special-purpose ground signs expressly authorized by another section of this ordinance, shall be as set forth in such other section. The maximum height for any other sign displayed on the ground not addressed by this section or elsewhere in this ordinance shall be fifteen (15) feet.
(c) Net Area. The net area of a Ground sign shall be measured according to the definition of "Net Area" in Sec. 31.03(2). The maximum net area for Ground signs is determined in part by the speed limit of adjacent highways and is set forth in Sec. 31.15(1), (Table 1) and as follows:
1. The maximum net area of any Ground sign face is the lower of the two numbers provided under Ground Signs in Table 1.
2. For a single Ground sign with back-to-back or multiple sign faces, the net area of all sign faces shall be added together to determine the total net area of that ground sign.
3. The combined net area of all ground signs on a zoning lot shall not exceed the greater of the two numbers provided under Ground Signs in Table 1. This total net area may be divided between a maximum of two (2) ground signs or displayed on multiple faces, but in no case shall the net area of a single sign face exceed the smaller of the two numbers permitted in Table 1.
(3) Ground and Projecting Signs.
If Ground and projecting signs are displayed on the same a zoning lot, only one (1) of such signs, where permitted may exceed twelve (12) square feet in net area.
(4) Banners Not to be Used as Ground Signs. A banner may not be used as or displayed upon a Ground sign.
(Sec. 31.08(2)(ab) Cr. by ORD-15-00118, 10-28-15)
Madison General Ordinances § 31.09 PROJECTING SIGNS.
31.09 - PROJECTING SIGNS.
(1) Projecting signs, as defined in Sec. 31.03(2), may be displayed on buildings in Group 2 and 3 districts specified in Sec. 31.15(2) (Table 2) and subject to the following restrictions:
(a) Minimum and Maximum Projection. A projecting sign, as defined in Sec. 31.03(2), is a sign that projects outward, perpendicularly from a wall at a distance of at least 15 inches or more from the building face. The maximum distance a projecting sign may project is not more than twenty-four inches (24") into the right-of-way, as authorized by Sec. 31.04(6). Where setbacks permit, projecting signs may project not more than six feet (6') from the building face.
(b) Location. Occupants may display a total of one (1) projecting sign on a facade facing a street or on a corner of a building. Projecting signs may be displayed in addition to any wall sign allowed under Sec. 31.07.
(c) Net Area. The permitted net area of projecting signs shall not exceed the square footage permitted in the Table of Permitted Signs, Sec. 31.15(1) ("Table 1"), except if a projecting sign is displayed on the same zoning lot as a ground sign, the permitted net area shall be subject to Sec. 31.08(3).
(d) Illumination. Projecting signs may be illuminated, subject to Sec. 31.04(5)(k).
(2) The following additional regulations apply to projecting signs:
(a) Projecting signs must vertically clear any pedestrian area by at least ten (10) feet and vehicular ways by at least fourteen (14) feet.
(b) Projecting signs may extend to the juncture of the roof with the building wall or to the top of any parapet, but projecting signs may not extend above a third story.
(3) Projecting Banners. A banner may be displayed in lieu of a projecting sign permitted under this section and shall be subject to the construction requirements under Sec. 31.04(7). Banners in an Urban Design District require UDC approval.
Madison General Ordinances § 31.10 WINDOW SIGNS.
31.10 - WINDOW SIGNS.
Window signs, as defined in Sec. 31.03(2), may be displayed in Group 2 and 3 districts without a permit, subject to the following restrictions:
(1) Primary Window Signs.
(a) Window signs consisting solely of individual alphabetic letters, numerals, or other symbolic characters without any background may be displayed but the net area shall not cover more than thirty (30) percent of the total window area.
(b) A window sign that includes opaque objects, logos, or other images, or any type of background, (whether or not any object allowed under sub. (1) is included) may be displayed, but the net area of all window signs shall not exceed twenty percent (20%) of the total window area.
(2) Accessory Window Signs. The following types of window signs may be displayed in addition to the window signs allowed under subs. (1) and (2) and shall not be counted toward the maximum net area therein:
(a) Temporary window signs of not more than four (4) square feet in net area, displayed for not longer than fifteen (15) calendar days within any thirty (30) day period.
(b) Regulatory signs such as "no smoking," "no firearms/weapons," "no trespassing" and the like, and hours of operation, containing no commercial message. The total net area of all such signs on the window shall not exceed three percent (3%) of the total window area.
(c) The net area for Accessory Window signs shall be measured using the method in subs. (1) or (2), accordingly.
(3) The "total window area" shall be one (1) continuous panel of glass or other transparent material, or a set of two (2) or more panels divided by mullions of six (6) inches in width or narrower. Panels surrounded on all sides by solid walls or mullions wider than six (6) inches shall be considered individual windows.
(4) The net area, for purposes of subs. (1) and (2), shall be determined by measuring a box around each group of characters, objects, images, logos and any background material.
(5) For purposes of this section, any banner attached to the outside of a window shall not be considered a window sign.
(6) Illumination. Window signs may be illuminated, subject to Sec. 31.04(5)(k). Window signs that are internally illuminated and flashing are prohibited.
(7) Other Window Signs Prohibited. Window signs other than those expressly allowed under this section (Sec. 31.10) or expressly permitted or allowed elsewhere in this code (ch. 31) shall be prohibited, and no permit shall be issued for a window sign in violation thereof.
(Am. by ORD-15-00118, 10-28-15)
Madison General Ordinances § 31.11 ADVERTISING SIGNS.
31.11 - ADVERTISING SIGNS.
(1) Existing advertising signs are nonconforming and permitted to remain only in CC-T, CC, TE, SE, IL, IG Districts as regulated in this section, subject to the nonconforming advertising signs provisions of Sec. 31.05(2). Notwithstanding any other provision of these ordinances, new, relocated and replacement advertising signs are prohibited, except advertising signs that are realigned pursuant to Sec. 31.05(2)(c) and Wis. Stat. § 84.30(5r) (as created by 2011 Wis. Act 32) and Replacement Advertising Signs under Sec. 31.112, MGO. (Am. by ORD-15-00069, 6-24-15)
(2) General Regulations for Advertising Signs.
(a) In addition to the regulations in this subsection, advertising signs shall conform to all other provisions of this chapter except size, height, setback and signable area regulations which apply only to other signs.
(b) Advertising signs, and their supporting structures if other than a wall sign, shall be spaced at intervals of not less than three hundred (300) feet when viewed from one directional flow of street traffic.
(c) Reserved For Future Use.
(d) An advertising sign that is a wall sign shall not exceed three hundred (300) square feet in area and shall not project beyond the limits of the facade on which it is located. Advertising signs displayed as a wall sign may be illuminated subject to Sec. 31.04(5)(k).
(e) No advertising sign that is a ground sign shall exceed three hundred (300) square feet in area, except that any advertising sign which is located on a zoning lot with frontage on a street on which the speed limit exceeds forty-four (44) miles per hour, provided that such advertising sign conforms to all other provisions of this chapter, may be as large as seven hundred and fifty (750) square feet in area. Advertising signs displayed as a ground sign may be illuminated subject to Sec. 31.04(5)(k).
(f) No advertising sign shall exceed thirty (30) feet in height except that a design extension may exceed the permitted height limit by no more than eight (8) feet, provided the sum total of the area of all such extensions does not exceed seventy-eight (78) square feet in area. The total sum of the area of all design extensions in excess of thirty (30) feet in height shall be determined by calculating the area of the smallest square or rectangle, the sides of which are perpendicular to the ground that encompasses all such design extensions. In no case shall any design extension which protrudes from the top edge of an outdoor advertising sign exceed eight (8) feet in height even where the height of the main or principle portion of the outdoor advertising sign is less than thirty (30) feet. In the event this provision relating to extensions is amended or repealed, any extensions permitted hereunder shall be promptly lowered in height or removed, accordingly, by the owner, at no cost to the City.
(g) The following setbacks for advertising signs are required, except for advertising signs realigned under Sec. 31.05(2)(c):
1. An advertising sign situated parallel to the right-of-way line must be set back a distance equal to its height.
2. An advertising sign perpendicular, or nearly so, to the street right-of-way line must be set back three (3) feet from the property line.
(h) Roof or above-roof advertising signs shall not be permitted.
(i) No advertising signs are permitted in districts of special control.
(j) No advertising signs are permitted on lots on which dwelling units are located, except caretakers' or guards' dwelling units shall be permitted on the same lot with advertising signs.
(k) No advertising signs shall be permitted on the front facade of any building.
(l) No advertising sign shall be located in any required front yard or in the last ten (10) feet of any required rear yard, except for advertising signs realigned under Sec. 31.05(2)(c).
(m) No advertising sign shall be located on any zoning lot occupied by a nonconforming use.
(n) Any design extension that causes an advertising sign to exceed its total permitted square footage of area is strictly prohibited.
(o) Replacement Advertising Signs. As defined in Sec. 31.112, a "Replacement Advertising Sign" is a temporary permitted sign distinct from an Advertising sign. Sec. 31.11 controls Advertising Signs and Sec. 31.112 controls Replacement Advertising Signs. The requirements of Sec. 31.11 shall apply to any Replacement Advertising Sign erected pursuant to Sec. 31.112, except where expressly stated otherwise in that section. (Cr. by ORD-15-00069, 6-24-15)
Madison General Ordinances § 31.12 CHANGEABLE COPY SIGNS.
31.12 - CHANGEABLE COPY SIGNS.
Changeable Copy Signs are permitted as follows:
(1) Manual Changeable Copy Signs. Manual Changeable Copy Signs are permitted in any zoning district where identification signs are permitted, as part of the identification sign, and in Group 2 and Group 3 districts on a wall, ground roof, above-roof, projecting, or canopy sign, and upon non-residential uses in Districts of Special Control, provided that: (Am. by ORD-17-00124, 12-18-17)
(a) The changeable copy is integral to the sign structure. (Am. by ORD-17-00124, 12-18-17)
(b) The total gross and net area of the entire sign (as applicable) does not exceed the maximum for the type and location of sign upon which the changeable copy is displayed, as provided elsewhere in this ordinance.
(c) The characters forming the changeable copy message shall be of one color.
(2) Electronic Changeable Copy Signs. Electronic Changeable Copy Signs are permitted according to Sec. 31.046(1).
Madison General Ordinances § 31.13 DISTRICTS OF SPECIAL CONTROL FOR PURPOSES OF SIGNS.
31.13 - DISTRICTS OF SPECIAL CONTROL FOR PURPOSES OF SIGNS.
The following districts shall be considered "Districts of Special Control" for the purposes of this Ordinance. The provisions of this Ordinance shall apply to all signs within such districts except as stated below:
(1) Historic Districts and Landmarks. The requirements of this Chapter shall apply to all signs to be displayed in an historic district, on a landmark, or a landmark site, as defined in Sec. 41.02, MGO. In addition, all applications for a sign permit in an historic district, on a landmark, or a landmark site shall be reviewed and approved by the Landmarks Commission pursuant to applicable procedures in the Historic Preservation Ordinance, Chapter 41, MGO, including Sec. 41.18(3) regarding a Certificate of Approval for signs. In the event of a conflict between this section and Chapter 41, the more strict provision shall apply. (Am. by ORD-15-00117, 10-28-15; Am. by ORD-25-00044, 6-27-25)
(2) Urban Design Districts. Sec. 33.24, MGO, permits the City to designate Urban Design Districts. This chapter shall apply to Urban Design Districts, however the Urban Design criteria for any such district may include specific sign regulations that shall supersede the provisions of this ordinance.
(3) Mixed-Use Center District (MXC). In the Mixed-Use Center District, all signs shall be approved through the Comprehensive Design Review process in Sec. 31.043(4).
(4) Planned Development District (PD).
(a) All requests for sign permits in a Planned Development district shall be made to the Zoning Administrator. The Zoning Administrator shall compare the proposed PD to similar developments (if any) in conventional zoning districts and select an equivalent conventional zoning district under Chapter 28 to use for purposes of applying the regulations of this chapter to the PD. Factors to be considered when selecting the zoning district shall include: location, characteristics, uses, building forms, and design of the proposed PD and its relationship to abutting land uses. Once selected, the requirements of this Chapter for the selected zoning district shall apply to all signs in the PD and the permit requirements under Sec. 31.041 shall apply. The Zoning Administrator's selection of a zoning district is appealable under Sec. 31.043(1) only by the applicant or the alder of the aldermanic district of the proposed PD.
(b) Treatment of Signs with Pre-Existing PD Sign Package. A PD with a sign package approved prior to the effective date of this ordinance (ORD-15-00117) may continue to display signs approved therein. As of the effective date of this ordinance, the following sign applications shall require a new review under sub. (4)(a) above:
1. A new sign, not included in the previously-approved sign package for the PD.
2. Replacement of an existing sign that was previously approved for the PD.
3. Change of copy on an existing sign previously approved for the PD.
4. Installation of a sign included the PD's approved sign package but not installed.
5. Any other alteration to a previously-approved PD sign package.
(c) Alterations of an Approved PD Sign Package. Applications for a new sign or modification to a sign package approved under sub. (4)(a) above shall be made to the Zoning Administrator and referred to the Secretary of the UDC for review under Sec. 33.24(4)(b) and (4)(g)2. Any approved modifications to the sign package shall be recorded by the Zoning Administrator using the procedure in sub. (d) below. Alterations to a sign package approved under this procedure are not subject to the process for an alteration to the PD under Sec. 28.098(6).
(d) Enforcement. The selection of a zoning district and final decision on each sign permit under sub. (a) shall be made a part of the approved recorded General Development Plan (GDP) or Specific Implementation Plan (SIP) for the PD and shall be, along with the recorded plan itself, construed to be and enforced with the full force and effect as this ordinance. The sign package shall be recorded by the Zoning Administrator along with the GDP or SIP. No person shall display any sign within a Planned Development District in violation of the GDP or SIP or this section.
(5) Planned Mobile Home Park District. The same regulations shall apply as those regulating signs in the PD district in Sec. 31.13(4), above.
(6) No Advertising Sign District. The No Advertising Sign District is the area bounded by Lake Mendota on the North, Lake Monona on the South, Livingston Street on the East and Park Street from Lake Mendota to Dayton Street to Bedford Street to Lake Monona on the West. This district is of special importance historically and includes past, present and future redevelopment projects representing significant public and private investments. Under Sec. 31.11(2)(i), there shall be no advertising signs permitted in Districts of Special Control.
(7) Employment Campus District (EC). In the Employment Campus District, all signs shall be approved through the Comprehensive Design Review process in Sec. 31.043(4).
(8) Annexed Lands. Lands annexed to the City after November 30, 1987 shall be considered a district of special control. Under Sec. 31.11(2)(i), there shall be no advertising signs permitted in Districts of Special Control.
(9) DC Downtown Core and UMX. In the DC Downtown Core and UMX districts, all signs shall conform to the "Downtown Urban Design Guidelines" published by the Urban Design Commission and referenced in Sec. 28.074, in addition to the provisions of this ordinance. The procedure for review of signs in the DC Downtown Core and UMX districts is set forth in Sec. 33.24(4)(g)4.b. (Duties of the Secretary). (Am. by ORD-15-00117, 10-28-15; Am. by ORD-22-00052, 6-21-22)
(10) Violation of Sign Regulations in a District of Special Control. In addition to the prohibitions found elsewhere in this Ordinance, no person shall display, permit or maintain a sign in a District of Special Control in violation of this section.
(Am. by ORD-15-00117, 10-28-15)
Madison General Ordinances § 31.14 REGULATION OF SIGNS IN GROUP 1 DISTRICTS.
31.14 - REGULATION OF SIGNS IN GROUP 1 DISTRICTS.
(1) The purpose of this section (31.14) is to describe the types of signs that may be displayed in all Group 1 districts. Sec. 31.14(2) provides general restrictions; Secs. 31.14(3) and (4) describe the type of signs and restrictions depending on the specific zoning district in question. Sec. 31.15(3), "Table 3," also applies to all signs in Group 1. In no case shall any of the signs described in Secs. 31.06 through 31.12 (including as listed in Table 1 or Table 2) be displayed in a Group 1 district unless expressly allowed by this Sec. 31.14 or elsewhere in this Chapter.
(2) General Requirements for all Signs in Group 1.
(a) All signs are to be displayed on a wall or on the ground, and limited to one (1) sign per street frontage, unless otherwise expressly stated herein or Table 3.
(b) All signs require a permit unless exempt from permit in Sec. 31.044.
(c) All signs shall be nonilluminated unless expressly stated otherwise.
(d) No sign shall violate the provision for vision clearance under Sec. 27.05(2)(bb).
(e) Signs displayed on the zoning lot of any non-residential use allowed in the Conservancy, Agriculture, and Urban Agricultural districts shall follow the provisions of this chapter that apply to the Group 2 districts. (Am. by ORD-24-00015, 3-20-24)
(f) Existing nonconforming non-residential Uses in a Residential district shall follow applicable sign requirements for the Group 2 districts.
(g) Any sign permitted or authorized in this section may contain any noncommercial message in addition to or in lieu of any other message, per Sec. 31.04(1)(c). (Cr. by ORD-17-00124, 12-18-17)
(3) The following signs may be displayed in the Agricultural (A), Urban Agricultural (UA), and Conservancy (CN) Districts, and all districts classified as Residential in Sec. 28.021 (except for DR1 and DR2), as described below and in Table 3.
(a) Identification Signs.
1. Single Family or 2-Unit Residential Buildings. A maximum of one (1) identification sign per dwelling unit, or two (2) per unit on a corner or through lot, one (1) per street frontage, may be displayed. The identification sign shall not exceed two (2) square feet in net area, and shall be limited to the name of the building occupant or management, address of the building, and any legal home occupation or disabled home occupation. Signs under this paragraph shall be wall signs only, and are exempt from permit under Sec. 31.044.
2. Multiple Family Dwellings, Apartment Hotels, Fraternity and Sorority Houses and Lodging Houses. A maximum of one (1) identification sign per dwelling unit, or two (2) per unit on a corner or through lot, one per street frontage, may be displayed. The identification sign shall not exceed three (3) square feet in net area, and shall be limited to the name of the building occupant or management, address of the building, and any legal home occupation or disabled home occupation. If any occupant of the building has a legal home occupation or disabled home occupation, one (1) additional sign of two (2) square feet in net area may be displayed for each such occupation in addition to the identification sign allowed under this paragraph. Signs under this paragraph shall be wall signs only, and are exempt from permit under Sec. 31.044.
3. Nonresidential Buildings. For nonresidential buildings, a maximum of one (1) identification sign or two (2) per unit on a corner or through lot, one (1) per street frontage, may be displayed. The identification sign shall not exceed six (6) square feet in net area and shall be limited to the name of the building occupant or management, address of the building, and any legal home occupation or disabled home occupation. Signs under this paragraph shall be wall signs only.
4. Height. No identification sign shall be higher than one (1) story or twelve (12) feet above curb level, whichever is lower.
(b) Real Estate Signs. Real Estate signs in Group 1 districts shall be allowed under Sec. 31.044, except that on a lot abutting a waterway, up to two (2) real estate signs, one (1) facing the street and one (1) facing the waterway, shall be allowed, and the height shall be restricted to no higher than one (1) story or twelve (12) feet, whichever is lower. Signs under this paragraph are exempt from permit under Sec. 31.044.
(c) Noncommercial Signs. Noncommercial signs may be displayed in addition to the other signs allowed herein, as an Exempt Sign under Sec. 31.044. See also Sec. 31.04(1)(c). (Am. by ORD-17-00124, 12-18-17)
(d) Parking Lot Directional and Parking Lot Regulation Signs. The following may be displayed and are exempt from permit under Sec. 31.044:
1. Area and Number. Parking Lot Directional Signs, designating parking area entrances or exits are limited to one (1) sign for such exit or entrance, and to a maximum net area of three (3) square feet each. One (1) Parking Lot Regulation sign per parking area, designating the conditions of use or identity of such parking area and limited to a maximum area of nine (9) square feet, shall be permitted. Two (2) Parking Lot Regulation signs, one (1) facing each street, shall be permitted on a corner zoning lot or a through lot. No sign shall project beyond the property line into the public way.
2. Height. No sign shall project higher than ten (10) feet above curb level.
3. Setback. Signs under this paragraph shall be setback at least three (3) feet.
(e) Church, Hospital, School and Residential Building Complex-Dwelling Signs. (Am. by ORD-13-00134, 8-14-13)
1. Identification Signs for Churches, Hospitals, Schools and Residential Building Complex-Dwelling. (Am. by ORD-13-00134, 8-14-13)
a. Area and Number. One (1) wall and one (1) ground signs per street frontage may be displayed; identifying the entity, with a maximum of two ground (2) signs and two (2) wall signs per zoning lot. Additional wall or ground signs for wayfinding purposes may be permitted when approved by the Urban Design Commission when the zoning lot is occupied by two (2) or more of the uses described above and the size of the lot, number of vehicular and pedestrian entrances, and layout of the buildings require additional signs for wayfinding purposes in order to promote traffic and pedestrian safety. Signs under this paragraph, whether displayed on a wall or the ground, shall not exceed twelve (12) square feet in net area nor be closer than ten (10) feet to any lot line, except such signs may be increased in net area by one (1) square foot for each additional foot that the sign set back more than twelve (12) feet from the street lot line. No sign under this section shall exceed thirty-two (32) square feet in net area.
b. Height. No identification sign shall project higher than one story, or twelve (12) feet above the curb level, whichever is lower.
2. Electronic Changeable Copy Sign for High Schools. A high school may include an Electronic Changeable Copy feature meeting the criteria of Sec. 31.046(1) on an identification sign allowed under Sec. 31.14(3)(e)1. above, if approved by the Urban Design Commission as an Additional Sign Code approval under Sec. 31.043(3). For purposes of this paragraph, a "high school" is a public or private high school as defined in Wis. Stat. §§ 115.01(1) and 115.001(3r), but does not include a junior high school as defined in Wis. Stat. § 115.01(2). If a high school is on a zoning lot that includes another use, including another school, the sign shall be located and designed in such a way that it is clearly for the use of the high school only.
(f) Project Signs (Non-illuminated).
1. A sign describing a construction or improvement project, including the names of the contractors, architects, engineers, owners or occupants, provided that such sign may be in place only during the period that said project is under construction and while valid building permits are in force and further provided that only one such sign may be erected per street frontage, and no such sign shall exceed thirty-two (32) square feet in area.
2. Height and Setback. The maximum height for a project sign under this section shall be eight (8) feet. The minimum setback for a project sign displayed as a ground sign shall be ten (10) feet.
(g) Condominium Identification Signs.
1. A condominium may display condominium identification sign(s) if the total acreage of the property of the condominium, as determined by the legal description within the condominium instruments, is one and one-half (1½) acres or more and the condominium includes eight (8) or more units. For purposes this paragraph, the terms "condominium," "condominium instruments," "property," and "units" shall have the meanings found in Wis. Stat. ch. 703.
2. Number, Area, and Setback. One (1) identification sign on a wall and one (1) sign on the ground per street frontage may be displayed; with a maximum of two signs on the ground and two on the wall, per condominium. Condominium identification signs shall not exceed twelve (12) square feet in net area, except that the UDC may approve a sign of more than twelve (12) but not more than thirty-two (32) square feet under Sec. 31.043(3)(g). The minimum setback for condominium identification sign shall be ten (10) feet.
3. Height. Maximum height for a condominium identification sign under this section is one (1) story or twelve (12) feet above the curb level, whichever is lower.
(4) Signs in the TR-U1, TR-U2, TR-V2, DR1 and DR2 districts shall follow the rules for signs allowed under sub. (3) above, unless otherwise specified below:
(a) For multiple-family dwellings, apartment hotels, fraternity and sorority houses, and lodging houses, a single identification sign, not exceeding twelve (12) square feet in area and indicating only the name and address of the building and the name of the management thereof, may be displayed, provided that on a corner zoning lot, two (2) such signs, one facing each street, shall be permitted.
(b) For nonresidential buildings, a single identification sign, not exceeding twelve (12) square feet in area and indicating only the name and address of the building and the principal occupant may be displayed, provided that on a corner zoning lot, two (2) such signs, one facing each street, shall be permitted. If displayed as a ground sign, the maximum height shall be four (4) feet. See Table 3 for height requirements for wall signs under this paragraph.
(c) For a dwelling located on a lot that is to the rear of another lot and access to the street is only the width of a driveway, one (1) directional sign not exceeding three (3) square feet may be placed in the front yard of the property fronting on the street, and shall be exempt from permit, provided:
1. Permission is obtained from the owner of the property on which the sign is to be located;
2. Only the name, address, and name of management thereof are indicated;
3. A sign permit is obtained prior to the erection of the sign; and
4. The sign does not exceed three (3) feet in height and is a minimum of six (6) feet from the front lot line.
(d) In the UOR and DR2 districts, additional identification signs up to two (2) square feet for accessory use businesses approved as a conditional use in a residential building.
(Am. by ORD-23-00008, 1-12-23)
Madison General Ordinances § 31.15 TABLES OF PERMITTED SIGNS, BY ZONING DISTRICTS.
31.15 - TABLES OF PERMITTED SIGNS, BY ZONING DISTRICTS.
(1) Table 1. GROUND, PROJECTING, WALL, ROOF, AND ABOVE-ROOF SIGNS IN GROUPS 2 AND 3.
Table 1 describes the zoning districts in which the above types of signs may be displayed, and the maximum net area of the signs, as determined by the speed limit and lanes of traffic of the adjacent highway. Each type of sign is further regulated by specific sections within this chapter.
Type of sign: Zoning District: | Projecting 31.09 | Wall3& Roof 31.07 | Above Roof 31.07(3)
Pole Signs: | Monument Signs: Above
Group 2 | Group 3 | Group 2 | Group 3 | Group 2 and 3 | Group 2 and 3 | IL & IG Only
No of Traffic Lanes | Speed Limit (mph)1 | Max. Height | Max. Net Area (sq. ft.)2, 5 | Max. Height | Max. Net Area (sq. ft.)2, 5 | Max. Ht. | Max. Net Area (sq. ft.) 2, 5 | Max. Ht. | Max. Net Area (sq. ft.)2, 5 | Max. Net Area (sq. ft.) | Max Net Area (% of signable area)4 | Max. Net Area (% of signable area)4
2-3 Lanes | 0-34 mph | 12' | 32/64 | 16' | 32/63 | 8' | 32/64 | 10' | 32/64 | 20' | 40% | 40%
35-44 mph | 12' | 32/64 | 16 | 50/100 | 8' | 32/64 | 10' | 50/100 | 20' | 40% | 40%
45+ mph | 14' | 32/64 | 16' | 72/144 | 9' | 32/64 | 10' | 72/144 | 20' | 40% | 40%
4-5 Lanes | 0-34 mph | 12' | 32/64 | 16' | 40/80 | 8' | 32/64 | 10' | 40/80 | 32' | 40% | 40%
35-44 mph | 14' | 32/64 | 16' | 64/128 | 9' | 32/64 | 10' | 64/128 | 32' | 40% | 40%
45+ mph | 16' | 32/64 | 20' | 80/16- | 10' | 32/64 | 12' | 80/160 | 32' | 40% | 40%
6+ Lanes | 0-34 mph | 14' | 32/64 | 16' | 48/96 | 9' | 32/64 | 10' | 48/96 | 32' | 40% | 40%
35-44 mph | 16' | 32/64 | 18' | 72/144 | 10' | 32/64 | 11' | 72/144 | 32' | 50% | 40%
45+ mph | 18' | 32/64 | 22' | 144/288 | 11' | 32/64 | 13' | 144/288 | 32' | 40% | 40%
Table 1 - footnotes:
1. For ground signs on zoning lots with more than one street frontage, use the miles per hour on the street with the faster speed limit to determine the maximum net area allowed.
2. Maximum Net Area of Ground Signs. The first number represents the maximum net area allowed for a single face of a ground sign. The second number represents the maximum combined net area on all faces of all ground signs displayed on a zoning lot, except when additional ground sign(s) are permitted under Sec. 31.08(1)(ab). (Am. by ORD-15-00118, 10-28-15)
3. Wall signs displayed outside the signable area under Sec. 31.07(5) have different maximum net areas. Additional wall signs displayed on large buildings under Sec. 31.07(6) have different signable area and maximum net areas. See Sec. 31.07.
4. The maximum net area for Wall, Roof and Above-roof signs is either forty percent (40%) of the signable area or two (2) square feet of signage for each lineal foot of building frontage. If the net area is measured by lineal feet of building frontage, the total net area of the sign displayed shall not exceed one hundred percent (100%) of the signable area available under Sec. 31.07(2).
5. Per Sec. 31.13(9), Signs in the DC Downtown Core District, shall conform to the "Downtown Urban Design Guidelines" published by the Urban Design Commission and referenced in Sec. 28.074, in addition to conforming to the provisions of this Chapter. May be approved under the Powers of the Secretary to the Urban Design Commission, per Sec. 33.24(4)(g).
(2) Table 2. MISCELLANEOUS SIGNS IN GROUPS 2 AND 3.
"Yes" = Permitted in the districts indicated. Sign Permit required.
UDC = Urban Design Commission review/approval required.
TABLE 2
Type of Sign | Sign Permitted in these Zoning Districts
DC | Group 2 | Group 3
Awning (31.06), Canopy (31.071) | UDC 1 | Yes | Yes
Sidewalk Showcase (31.03(2)) | UDC 1 | Yes | Yes
Pennants, Decorative & Promotional Banners & Flags on Private Property 2 (31.075.) | UDC 1 | Yes | Yes
Building Entrance Identification (31.03(2)) | UDC 1 | Yes - 12 square feet max | Yes - 12 square feet max
Business Opening Signs (31.065) | UDC 1 | Yes | Yes
Portable Signs on Private Property (31.046(2)(a)) | Yes | Yes | Yes
Portable Signs on Public Property (31.046(2)(b)) 3 | Yes 3 | Yes 3 | Yes 3
Inflatable Signs (31.046(3)) 4 | Yes 4 | Yes 4 | Yes 4
Off-Premise Directional Signs (31.115) | No | Yes | Yes: CC-T, CC, TE, TSS, NMX, SE, IL, IG, AP No: SEC
Electronic Changeable Message Signs (31.046(1)) | UDC 1, 6 | Yes 5 | Yes 5
Table 2 footnotes:
1. See 31.13(9). Requires Urban Design Commission review and approval, but may be approved under the Powers of the Secretary to the Urban Design Commission, per Sec. 33.24(4)(g).
2. Subject to Approval of Director of Department of Planning & Community & Economic Development.
3. Portable signs on public property are only allowed pursuant to a parade permit, Street Use Permit, Parks special event permit, or hand-carried signs and subject to all conditions of Sec. 31.046(2)(b).
4. Inflatable Signs are only allowed pursuant to a parade permit, Street Use Permit, Parade Permit, or Parks special event permit.
5. Electronic Changeable Copy may be used on wall, roof, above-roof, ground, projecting, and canopy signs where such signs are permitted in these districts, subject to the requirements of Sec. 31.046(1). Also permitted for non-residential uses in districts of special control.
6. Only permitted for non-residential uses in the DC district.
(3) Table 3. SIGNS PERMITTED IN GROUP 1 DISTRICTS
All signs in this Table may be displayed on a wall or on the ground only and limited to one (1) sign per street frontage, unless otherwise indicated in the Table or Sec. 31.14.
TABLE 3
Type of Sign | Net Area Sq. Ft. | Height | Min. Setback | Wall | Ground | Illuminated | Number
Min. | Max.
Identification signs in all SR, TR-C1, TR-C2, TR-C3, TR-C4, TR-V1, TR-R, TR-P
Single family or 2-unit Residential Uses | 2' | - | 12' or 1 story (lower) | - | Yes | No | No | 1 per unit, 2 on corner or through lot
Identification*** for multifamily, apartment hotels, frat/sorority, lodging houses in | 3' | - | 12' or 1 story (lower) | - | Yes | No | No | 1 per building, 2 on corner or through lot
Identification***for Nonresidential Buildings | 6' | - | 12' or 1 story (lower) | - | Yes | No | No | 1 per bldg., 2 on corner or through lot
Identification*** for multifamily, apt. hotels, frat/sorority and lodging houses in TR-U1, TR-V2, TR-U2 | 12' | - | 12' | - | Yes | No | No | 1 per building, 2 on a corner lot
UOR & DR2- Identification sign for accessory-use business establishments allowed as a conditional use in residential building. | 2' | - | 12' or 1 story (lower) | - | Yes | No | No | 1 per business
Identification*** for Nonresidential Buildings in TR-V2, TR-U1, TR-U2, DR1 & DR-2 | 12' | - | 15' | - | Yes | Yes* | No | 1 per building, 2 on a corner lot
Church, Hospital, School and Residential Building Complex "Identification" 31.14(3)(e) | 12' to 32' | 1' | 12' | 10' | Yes | Yes | Yes | 1 wall, 1 ground per st. frontage, max. of 2 per zoning lot**
Project - 31.14(3)(f) exempt from permit under 31.04(8) | 32' | 1' | 8' | 10' | Yes | Yes | No | 1 per street frontage
Building Entrance Identification | 12' | - | - | - | Yes | No | Yes | 1 per entrance
Off-Premise Residential Directional Sign - 31.14(4)(c) | 3 | - | 3 | 6 | N/a | Yes | No | 1
Parking Lot Directional (Entrance and Exit) - 31.14(3)(d) | 3' | - | 10' | 3' | Yes | Yes | No | 1 per entrance or exit
Parking Lot Regulation 31.14(3)(d) | 9' | - | 10' | 3' | Yes | Yes | No | 1, or 2 per corner or thru lot
Condominium Identification 31.14(3)(g) | 12' or 13' to 32' with UDC Approval | 1' | 12' | 10' | Yes | Yes | Yes | 1 Wall, 1 Ground Max. of 2 per condominium
Noncommercial Message 31.14(3)(c) and 31.044 | 12' | n/a | Lower of 1 story or 12 feet | 10' | Yes | Yes | No | 1 per street frontage. If waterway, 1 facing street and 1 facing waterway, max of 2
Real Estate Sign 31.14(3)(b) and 31.044 | 12' | n/a | Lower of 1 story or 12 feet | 10' | Yes | Yes | No | 1 per street frontage. If waterway, 1 facing street and 1 facing waterway, max of 2
Table 3 - footnotes:
* Maximum Height 4 feet.
* * Additional wall or ground identification signs for wayfinding purposes may be approved by the Urban Design Commission. See Secs. 31.14(3)(e)1. and 31.043(3)(f).
*** Identification Signs, for properties designated Landmarks, shall be permitted as approved by the Plan Commission and the Landmarks Commission when those commissions approve the use. Signs for existing uses may be approved by the Landmarks Commission.
(Am. by ORD-17-00124, 12-18-17) (Am. by ORD-13-00134, 8-14-13; Am. by ORD-17-00124, 12-18-17)
Madison General Ordinances § 31.19 PENALTIES.
31.19 - PENALTIES.
Any person, who violates any provisions of this ordinance, permits, allows or continues a violation, or fails to comply with any of its requirements shall, upon conviction thereof, be subject to a forfeiture of not less than thirty dollars ($30) and not more than five hundred dollars ($500), plus applicable costs, for each violation. Each day or portion thereof that a violation continues shall be considered a separate violation.
Madison General Ordinances § 31.20 SEVERABILITY.
31.20 - SEVERABILITY.
In the event that any section of this ordinance shall be declared or judged by a court of competent jurisdiction to be invalid or unconstitutional, such adjudication shall in no manner affect the other sections of this ordinance, which shall be in full force and effect as if the said section or said sections were not originally a part thereof.
Madison General Ordinances § 31.021 ZONING DISTRICT GROUPS.
31.021 - ZONING DISTRICT GROUPS.
(1) For purposes of Chapter 31, the zoning districts established in Chapter 28 ("Madison Zoning Code") are divided into the following groups, so that regulations for signs based upon zoning district can be administered consistently with the purpose of this ordinance and the Madison Zoning Code. The City finds that the zoning districts within each group share characteristics that make it appropriate to regulate signs displayed in those districts similarly. The use of the following groups also provides consistency and efficiency for the administration of this ordinance.
(a) Group 1. The zoning districts in Group 1 include all zoning districts classified as Residential in Sec. 28.021, including DR1 and DR2, and the Agricultural (A), Urban Agricultural (UA), Campus Institutional (CI) and Conservancy (CN) districts, as listed below. Group 1 zoning districts are the most sensitive to the effects of signage. Signs for Group 1 are primarily regulated through Sec. 31.14.
SR-C1 Suburban Residential - Consistent District 1
SR-C2 Suburban Residential - Consistent District 2
SR-C3 Suburban Residential - Consistent District 3
SR-V1 Suburban Residential - Varied District 1
SR-V2 Suburban Residential - Varied District 2
TR-C1 Traditional Residential - Consistent District 1
TR-C2 Traditional Residential - Consistent District 2
TR-C3 Traditional Residential - Consistent District 3
TR-C4 Traditional Residential - Consistent District 4
TR-V1 Traditional Residential - Varied District 1
TR-V2 Traditional Residential - Varied District 2
TR-U1 Traditional Residential - Urban District 1
TR-U2 Traditional Residential - Urban District 2
TR-R Traditional Residential - Rustic District
TR-P Traditional Residential - Planned District
DR1 Downtown Residential 1
DR2 Downtown Residential 2
A Agricultural District
UA Urban Agricultural District
CI Campus Institutional District
CN Conservancy District
MC Mission Camp District
(b) Group 2. The zoning districts in Group 2 are the districts listed below. Group 2 zoning districts include neighborhood-serving commercial uses, pedestrian-oriented corridors, smaller-scale development and park and recreation areas.
LMX Limited Mixed-Use
NMX Neighborhood Mixed-Use District
THV Tiny House Village
TSS Traditional Shopping Street District
DC Downtown Core
UOR Urban Office Residential
UMX Urban Mixed-Use
PR Parks and Recreation
(c) Group 3. The zoning districts in Group 3 are the districts listed below. Group 3 zoning districts include higher-volume motor vehicle transportation corridors, larger-scale development, and primarily auto-oriented commercial and employment uses.
AP Airport District
TE Traditional Employment District
SE Suburban Employment District
SEC Suburban Employment Center District
IL Industrial - Limited District
IG Industrial - General District
CC-T Commercial Corridor - Transitional District
CC Commercial Center District
RMX Regional Mixed-Use District
ME Nonmetallic Mineral Extraction District
(2) Certain zoning districts established in Chapter 28 and not listed in Groups 1, 2 or 3 are addressed in Sec. 31.13, Districts of Special Control for Purposes of Signs.
(Am. by ORD-23-00060, 5-11-23)
Madison General Ordinances § 31.041 SIGN PERMITS AND FEES.
31.041 - SIGN PERMITS AND FEES.
(1) Permit Required.
(a) Signs may be erected, moved, enlarged, or reconstructed within the City of Madison as allowed in this Ordinance only when a permit therefor shall have been issued by the Zoning Administrator or designee, except when specifically exempt from permit under Sec. 31.044 or elsewhere in this Ordinance.
(b) It shall be unlawful for any person to erect, repair, alter, relocate, maintain, or change copy, except for signs designed for changeable copy, within the City of Madison any sign as defined in this Ordinance without first obtaining a permit from the Zoning Administrator and making payment of the fee(s) required by this Ordinance, unless a permit is not required under Sec. 31.044 or unless otherwise exempt from obtaining a permit or paying a fee under the provisions of this Ordinance. It shall be unlawful to erect or maintain a sign in any manner that does not conform to a requirement of the approved permit. All electric signs shall, in addition, be subject to the provisions of the Electrical Code (Chapter 19), and the permit fee required thereunder.
(2) Application for Sign Permit.
(a) Application Materials and Fee. Applications for sign permits required by this Ordinance shall be filed on forms provided by the City and shall include a photograph of the property or an accurate, detailed, full color, to-scale drawing, a plot plan, construction and installation plans, including specifications and engineering data; the written consent of the owner or lessee of the premises upon which the sign is to be erected or a sworn statement that the applicant is authorized by the owner, lessee or other authorized occupant of the premises to erect the proposed sign(s) and any other information deemed necessary by the Zoning Administrator, consistent with this Ordinance. A non-refundable application fee of $25 per sign shall accompany all applications under subs. (3)(a) and (b).
(b) Review of Application. The Zoning Administrator shall have sixty (60) days from the date of receipt of a completed application meeting the requirements above and the required application fee to approve or deny, or request additional information from the applicant. If additional information is requested, the submission of additional information shall restart the 60 days. An applicant may waive these deadlines in writing.
The Zoning Administrator or designee shall examine the completed application materials and, if they deem necessary, inspect the premises upon which the sign is to be erected or changed.
The sign permit shall be approved and a permit issued forthwith if the Zoning Administrator determines the proposed sign complies with this Ordinance and any other applicable laws. The permit fee in sub. (3) shall be paid prior to permit issuance.
The application shall be denied if the application (including any requested additional information) does not demonstrate compliance with this Ordinance or any other applicable law, or for the reasons listed in sub. (5) below. If the application is denied, the Zoning Administrator shall provide to the applicant in writing the reasons for denial and the appeal information set forth in sub. (6) within the deadlines stated above.
(3) Permit Fees.
All fees under this subsection shall be payable to the City Treasurer, as follows:
(a) Initial Sign Permit. When a permit is required under this Ordinance, the permit fee shall be paid after Zoning Administrator approval of the application and before the permit is issued. The permit fee is in addition to the nonrefundable application fee in this section. Permit fees are as follows:
1. Initial permit for all signs under this chapter (except those with a different fee in this subsection): one dollar and seventy-five cents ($1.75) per square foot of the net area.
2. Ground signs: one dollar and seventy-five cents ($1.75) per square foot of the gross area.
3. Advertising signs: two dollars and fifty cents ($2.50) per square foot of the net area.
4. Business opening sign: flat fee of fifty dollars ($50).
5. Portable signs under Sec. 31.046(2): flat fee of fifty dollars ($50)
6. Bicycle-sharing facility signs on private property under Sec. 31.046(4): $100 for all permitted signs per facility.
7. Minimum permit fee: in no case shall any sign permit fee be less than fifty dollars ($50.00), except for change of copy under Sec. 31.041(3)(b) below.
8. Temporary Decorative Window Coverings under Sec. 31.101: Flat fee of fifty dollars ($50) per window. Each permit is valid for a maximum of six (6) months or until the building or tenant space associated with the window is occupied, whichever is shorter, and is renewable for the same fee and duration if the building or tenant space continues to be vacant. (Cr. by ORD-14-00159, 10-15-14)
(b) Change of Copy and Change of Location Fees. A sign permit fee for changing the face or sign copy of a sign for which a permit is required under this Ordinance, other than a sign designed for changeable copy, shall be one dollar and fifty cents ($1.50) per square foot of the net area of the copy to be changed, but in no case less than ten twenty-five dollars ($25). The permit fee for changing the location of an existing sign on the same zoning lot shall be twenty-five dollars ($25).
(c) Failure to Obtain Permit or Complete Work.
1. Erecting Sign Without a Permit. A sign permit shall be obtained before erecting or starting work on a sign or commencing any action for which a permit is required under this Ordinance. If any work for which a permit is required by this Ordinance is commenced before the permit is issued, the permit fee shall be doubled. Imposition of a double fee under this subsection shall be in addition to any monetary forfeiture or other penalty under this Ordinance and shall not be a bar to prosecution or pursuit of other legal remedies by the City.
2. If work authorized under a permit has not been completed within six (6) months after date of issuance, the permit shall become null and void.
(d) Urban Design Commission Fees.
1. Comprehensive Design Review.
a. Initial Comprehensive Design Review application: Five-hundred dollars ($500).
b. Application for a change to a Comprehensive Sign Plan under Sec. 31.043(4)(d) that cannot be approved by the Zoning Administrator as a minor change: Five-hundred dollars ($500).
c. Application for a change to a Comprehensive Sign Plan under Sec. 31.043(4)(d) that can be administratively approved by the Zoning Administrator as a minor change: One-hundred dollars ($100).
2. The fee for all other applications to the Urban Design Commission under this Ordinance, including appeals from the decisions of the Zoning Administrator, requests for approvals in height, area, and setback, and Additional Sign Code Approvals, shall be three-hundred dollars ($300) payable to the City Treasurer.
(e) Sign Erector's License - See Sec. 31.042 .
(4) (Reserved)
(5) Denial of Permit for Unpaid Fees. The Zoning Administrator may refuse to issue a sign permit to any permittee or owner who has failed to pay costs assessed for removal of a hazardous sign under Sec. 31.041(1), or failed to comply with a court order to pay a forfeiture for a violation of this Ordinance, or failure to pay other unpaid civil judgment arising out of a violation of this Ordinance. If the Zoning Administrator denies a permit under this paragraph, they shall provide written notice to the applicant of the denial, the reason, a description of the unpaid cost, forfeiture or judgment. The permit shall be issued upon proof of payment of the costs, fees, forfeiture or judgment in question. Proof of payment of a docketed civil judgment shall be in the form of a satisfaction of judgment.
(6) Appeal. A person aggrieved by a final decision of the Zoning Administrator on an application for a sign permit under this section may appeal the decision under Sec. 31.043(1), Zoning Administrator Appeals.
(Am. by ORD-15-00118, 10-28-15) (Am. by ORD-25-00035, 6-13-25)
Madison General Ordinances § 31.042 LICENSING OF SIGN ERECTORS.
31.042 - LICENSING OF SIGN ERECTORS.
(1) License Required. A sign erector's license shall be obtained prior to engaging in the business or commencing work to erect, remove, service, repair or maintain a sign in the City of Madison on behalf of another. This requirement does not apply to persons wishing to erect, remove, service, repair or maintain a sign on the premises which the person owns or leases.
(2) Examination. To be licensed, an individual must pass an examination administered under the direction of the Zoning Administrator. The examination shall be given by appointment with the Zoning Administrator.
(3) Administration. The sign erector's license program shall be administered by the Zoning Administrator or designee. Applications and appointments for the examination shall be made with the Zoning Administrator. Applications shall be filed at least ten (10) days before the date on which the examination is to be held. The applicant shall pay an examination fee of fifteen dollars ($15) at the time of application. This fee shall be in addition to the license fee hereunder.
(4) License Fee. Upon passing the examination, payment to the City Treasurer of one- hundred twenty-five dollars ($125), and recording any required bonds or insurance, an annual license will be issued for erecting, removing, servicing, repairing or maintaining all signs listed in this code.
(5) Duration, Renewal of Sign Erector's License. Every license shall expire on the thirtieth (30th) day of June following the date of its issue. A sign erector's license may be renewed upon filing a renewal application and payment to the City Clerk of the renewal fee of one hundred twenty-five dollars ($125) prior to expiration of the current license. Should any person fail to obtain a renewal license by July 1 st s/he will be required to make application for and take the examination for a new license in the same manner as a new applicant.
(6) Application for Sign Permit by Licensee. A person with a sign erector's license may lawfully obtain sign permits in their own name or the name of their own sign erector business or for a corporation or firm that is actively engaged in the sign contracting business and has a recognized business location, provided such person is permanently employed by such firm or corporation.
(7) Transfer of Sign Erector's License Prohibited. It shall be unlawful for any person with a sign erector's license to allow the use of her/his license, directly or indirectly, for the purpose of obtaining local permits for others.
(8) Discontinuance of Licensee's Employment. In the event that any person holding a sign erector's license shall sever her/his employment with an sign contracting and erection business entity that has been in continuous operation within the City for a period of one (1) year or more and there is no other person in such firm, association or corporation, or employed by it, who is licensed under the provisions of this chapter, the Zoning Administrator may issue permits to the business for a period of thirty (30) days from the date the licensee's employment was severed. At that time, if the firm wishes to continue in the business of sign erecting, another member or employee must apply for a license to conduct the business of outdoor sign erection and contracting according to the provisions of this ordinance. In the event that such applicant fails to obtain such license and the firm wishes to continue in the business of sign erecting, it shall employ a properly-licensed outdoor sign erector to conduct the business of outdoor signs erection and contracting within thirty (30) days after said applicant for license has been notified of her/his failure to meet the license requirements. If work done by said business during the interim 30-day period above, fails to meet all requirements of the Madison General Ordinances and applicable state law, Zoning Administrator shall not issue further sign permits until the business has properly obtained a sign erector's license under this section.
(9) Revocation of Sign Erector's License, Appeal. Any license may be revoked by the Building Board of Examiners and Appeals should the licensee violate this Ordinance or any other law or ordinance relating to signs. No license shall be revoked except by a majority vote of the Building Board of Examiners and Appeals at a regular meeting, and no license shall be revoked unless the licensee has been notified in writing of the charges against her/him at least ten (10) days before such meeting. The licensee shall have the right to appear before the Board to answer the charges and present testimony in her/his defense. A person whose license has been revoked under this section shall not again be licensed within a period of one (1) year from date of such action.
Any person aggrieved by any decision of the Building Board of Examiners and Appeals regarding the revocation of a sign erectors' license under this subsection may, within thirty (30) days after the filing of the decision in the office of the Board, commence an action seeking the remedy available by certiorari, or forever be barred.
(10) Bonds and Liability Insurance. Every person licensed to erect signs shall file with the Zoning Administrator a performance bond in the sum of ten thousand dollars ($10,000) with sureties satisfactory to the Risk Manager conditioned that such person shall faithfully comply with the provisions and requirements of this ordinance with respect to the construction, alteration or location and safety of said signs and conditioned further to indemnify, save and hold harmless the City of Madison its public officers and employees from any and all claims, damages, losses, liabilities, actions, suits or judgments which may be presented, brought, secured or sustained against the City or any of its officials on account of the construction, maintenance, alterations or removal of any said signs or by reason of any accidents caused by or resulting therefrom. In addition, every person licensed to erect signs shall carry commercial general liability insurance with no less than the following limits of liability; bodily injury, death and property damage of one million dollars ($1,000,000) in the aggregate. This policy shall also be endorsed for contractual liability in the same amount. As evidence of that coverage the licensee shall provide a Certificate of Insurance, on a form provided by the City.
Madison General Ordinances § 31.043 URBAN DESIGN COMMISSION AND COMPREHENSIVE DESIGN REVIEW.
31.043 - URBAN DESIGN COMMISSION AND COMPREHENSIVE DESIGN REVIEW.
The authority of the Urban Design Commission of the City of Madison ("UDC") to act upon all matters relating to signs shall be exclusively as described herein and Sec. 33.24. The fee for any application to the UDC under this section shall be as described in the fee section, 31.041(3). (Am. by ORD-17-00109, 10-25-17)
(1) Zoning Administrator Appeals. The UDC shall hear and decide appeals of decisions of the Zoning Administrator where it is alleged there is error in any order, requirement, decision or determination made by the Zoning Administrator in the enforcement of this chapter and, where applicable, Official Notices issued by the Building Inspection Division or the Zoning Administrator relating to signs under this chapter, except decisions regarding structural or mechanical concerns which are appealable to the Building Board of Examiners and Appeals under Sec. 31.04(3)(b)1. All applications for appeal shall be in writing and filed with the Director of the Building Inspection Division no later than thirty (30) days after the date of the Official Notice of code violations or of the decision of the Zoning Administrator. The UDC shall make a final decision on an appeal under this section within sixty (60) days of the application, unless the applicant waives this deadline in writing or in person at a UDC meeting. (Am. by ORD-15-00117, 10-28-15)
(2) Modifications of Height, Area or Setback. After a public hearing as provided in Sec. 33.24(4)(e)3., the UDC may approve a sign with up to fifty percent (50%) greater net area or fifty percent (50%) higher than the maximum height otherwise allowed, or reduce the required yard or setback if such approval: (Am. by ORD-15-00118, 10-28-15)
(a) Is necessary for a sign located on the site of an establishment to be identifiable and legible from the nearest roadway at prevailing speeds; and
(b) Will result in a sign more in scale with the building and site and in a superior overall design.
(3) Additional Sign Code Approvals. After a public hearing as provided in Sec. 33.24(4)(e)3., the UDC may:
(a) Permit signs that will front on roads which according to the official map or capital improvement program indicate a change of size of that road or a change of zoning in the future as if the change were currently in effect;
(b) Permit the use of an above-roof sign on a given zoning lot in a Group 2 and where not otherwise allowed in Group 3 districts provided that if the signs on adjacent properties reduce the effectiveness of other types of conforming signs or where topographic relationships between structures and right-of-ways would deem their use appropriate;
(c) Permit the use of an above-roof sign when the architecture of the building does not provide a reasonable signable area;
(d) Permit the use of wall signs on building facades not adjacent to off-street parking areas where, due to a variation of building setbacks, a signable area exists, provided the area of the sign shall not exceed the area of the wall sign permitted on the front of the building;
(e) Permit an above-canopy sign that crosses architectural detail to be erected closer than three (3) feet to the nearest face of a building under Sec. 31.071(2)(e), if the proposed sign would not substantially detract from the contribution of the architectural detail to the overall building design.
(f) Approve additional signs for wayfinding purposes on certain zoning lots as authorized under Sec. 31.14(3)(e)1.; and
(g) Approve a condominium identification sign of up to thirty-two (32) square feet, as authorized under Sec. 31.14(3)(g).
(h) When allowed under this Chapter, approve the use of a banner in place of a permanent sign in all Urban Design Districts.
(i) Approve an Electronic Changeable Copy feature, meeting the criteria of Sec. 31.046(1), on an identification sign for a high school, as authorized under Sec. 31.14(3)(e)2.
(j) Permit a "Legacy Sign" as follows: one or more wall signs on a building that was constructed in whole or in part for a commercial or employment use, if the proposed sign or signs depict solely one or more of the following:
1. business name;
2. name of the building;
3. logo;
4. description of an accessory use that was accessory to a prior use of the building or zoning lot (may include a product name);
5. an exact replica of a known prior sign displayed on the building.
Each of the elements listed in 1. through 5. above, if included in the sign in question, must be found to have a provable, demonstrated historical relationship to a prior sign on the building that pre-dates 1940 or to a prior use of the building that pre-dates 1940. The UDC shall find that there is direct historical relationship between the proposed sign and a pre-1940 use of the building.
The UDC shall approve the materials, design, size, and location of the sign with specificity and the proposed sign shall match the original to the extent that any details of the original sign are known. The sign must blend appropriately with the historic nature of the building and shall not be illuminated. The location and size of the sign must be found by the Urban Design Commission not to interfere with existing signage on the zoning lot. If the appearance of a prior sign is known, the proposed sign shall match the prior sign completely and this will satisfy the criteria of this section. A sign that includes the name of a business or product that is not currently on the premises of the building cannot be approved unless the business or product is no longer in existence, or unless the business or product name can be shown to be commonly known as the name of the building. This section shall not be used to approve an advertising sign or off-premise sign as defined in this ordinance.
Landmarks/Historic Districts. An application for a legacy sign on a landmark or in a historical district is also subject to Chapter 41, the Historic Preservation ordinance.
Number and Location of Legacy Signs. Legacy signs under this section may be approved on not more than two (2) façades per building. There is no limit to the number of legacy signs per façade but each sign must be found to be eligible under sub. (j)1. through 5. above.
A legacy sign shall take the place of, not be in addition to, a wall sign that would otherwise be allowable under Sec. 31.07(2)(a) and (b), except that a legacy sign may not be approved as an alternative to Secs. 31.07(2)(a)1. or 2. and may not be approved as a roof or above-roof sign. A legacy sign also shall not be approved in lieu of a wall sign under Secs. 31.07(5) or (6). The UDC shall consider all existing wall signs on the façade when considering an application for a legacy sign. Legacy signs may only be displayed within an allowable signable area as defined in Secs. 31.07(2)(b) and 31.03(2), unless the proposed sign is an exact replica of a prior known sign on that building and the location of the prior sign is also known, in which case the sign may be displayed in the prior location, as long as the building exterior has not been significantly modified in that location.
No Additional Wall Signs. Once a permit has been approved for legacy sign(s) on a façade under this section, no new permits for wall signs will be issued.
(4) Comprehensive Design Review ("CDR"). The Urban Design Commission may approve a Comprehensive Sign Plan on a building site or zoning lot to allow special allowances for all signs on private property regulated under this Chapter beyond the restrictions contained elsewhere in this Chapter, and may incorporate other approvals authorized in Secs. 31.043(2) and (3) in order to meet the following purpose:
The purpose of a Comprehensive Design Review is to determine whether unique, exceptional, and innovative use of materials, design, color, lighting, and other design elements, resulting in visual harmony created between signs, building(s), and building site, are sufficient to warrant special allowances beyond the restrictions contained elsewhere in this Chapter. For the signs included in the Comprehensive Design Review, the restrictions of this Chapter shall not apply and there shall be no predetermined requirements for those signs except those requirements which shall be made part of the approved Comprehensive Sign Plan. The resulting Comprehensive Sign Plan shall encompass the new sign(s) requested by the applicant and approved by the UDC, and any approved modifications to existing signs on the same building site or zoning lot.
In addition, the Comprehensive Design Review procedure shall be used for all sign approvals in the MXC and EC districts. These districts with master plan requirements do not have standard restrictions for signage.
(a) Comprehensive Design Review Procedure.
1. The applicant shall file the required application with the required fee(s); submit site plans showing all existing and proposed buildings and signs, location and dimensions of each requested signable area; a color graphic of each proposed sign with dimensions; and any other materials as may be required by the UDC or elsewhere in these Ordinances.
2. The UDC shall review all proposed and existing signs on the buildings and zoning lot, and may require modifications to existing signs over which the applicant has control.
3. The UDC shall hold a hearing to review a complete application that includes all information required by this subsection. The UDC's decision to approve a Comprehensive Sign Plan shall be after a public hearing on the application, following the UDC's procedures for a public hearing in Sec. 33.02(4)(e)3., except that the appeal process shall be as described herein.
4. The UDC shall make a final decision on all complete applications for CDR within sixty (60) days of the date of the application, unless the applicant waives this deadline in writing or in person at a UDC meeting.
(b) Comprehensive Design Review Criteria. The UDC shall apply the following criteria upon review of an application for a Comprehensive Sign Plan:
1. The Sign Plan shall create visual harmony between the signs, building(s), and building site through unique and exceptional use of materials, design, color, any lighting, and other design elements; and shall result in signs of appropriate scale and character to the uses and building(s) on the zoning lot as well as adjacent buildings, structures and uses.
2. Each element of the Sign Plan shall be found to be necessary due to unique or unusual design aspects in the architecture or limitations in the building site or surrounding environment; except that when a request for an Additional Sign Code Approval under Sec. 31.043(3) is included in the Comprehensive Design Review, the sign(s) eligible for approval under Sec. 31.043(3) shall meet the applicable criteria of Sec. 31.043(3), except that sign approvals that come to Comprehensive Design Review from MXC and EC districts pursuant to 31.13(3) and (7) need not meet the criteria of this paragraph.
3. The Sign Plan shall not violate any of the stated purposes described in Secs. 31.02(1) and 33.24(2).
4. All signs must meet minimum construction requirements under Sec. 31.04(5).
5. The Sign Plan shall not approve Advertising beyond the restrictions in Sec. 31.11 or Off-Premise Directional Signs beyond the restrictions in Sec. 31.115.
6. The Sign Plan shall not be approved if any element of the plan:
a. presents a hazard to vehicular or pedestrian traffic on public or private property,
b. obstructs views at points of ingress and egress of adjoining properties,
c. obstructs or impedes the visibility of existing lawful signs on adjacent property, or
d. negatively impacts the visual quality of public or private open space.
7. The Sign Plan may only encompass signs on private property of the zoning lot or building site in question, and shall not approve any signs in the right of way or on public property.
(c) Comprehensive Sign Plan Approval. An approved Comprehensive Sign Plan shall include all approved new signs and any required modifications to existing signs on the same building site or zoning lot.
(d) Changes to Comprehensive Sign Plan. Any changes to the approved plan must first be approved by the UDC using the full CDR process under Sec. 31.043(4)(a), except that the Zoning Administrator may grant approval for minor changes that are compatible with the concept approved by the UDC and the standards in Sec. 31.043(4)(b), upon approval of the Planning Division Director or designee.
(e) Violation of Approved Comprehensive Sign Plan. Once a Comprehensive Sign Plan has been approved, no person shall erect or cause to be erected any sign not approved on the Plan, or alter or relocate any sign displayed pursuant to the Plan, without first obtaining approval under the procedures in Sec. 31.043(4)(d) above, and obtaining all required sign permits from the Zoning Administrator.
(5) Appeals from Decisions of the UDC. A decision of the Urban Design Commission under this ordinance shall be a final administrative decision for purposes of judicial review. Any person aggrieved by the decision of the Urban Design Commission may commence a court action seeking the remedy available by certiorari within thirty (30) days of the decision.
(Am. by ORD-15-00072, 7-29-15)
Madison General Ordinances § 31.044 SIGNS EXEMPT FROM PERMIT.
31.044 - SIGNS EXEMPT FROM PERMIT.
(1) Signs Exempt from Permit. Consistent with the purpose and scope of this ordinance, the Common Council recognizes that certain temporary, necessary, or limited-purpose signs may be displayed without obtaining a permit, subject to applicable safety and aesthetic regulations herein. The Common Council finds that the following signs may be displayed without a permit because they serve an immediate or temporary traffic safety or wayfinding function, including but not limited to the temporary replacement or relocation of permitted, permanent signs during construction; serve a governmental purpose; are permitted or mandated by city ordinance, state or federal law; allow freedom of speech and expression in a timely manner; allow freedom of speech and expression during election periods; or because the size, location or duration of the sign as regulated herein is not significant enough to require review and a permit prior to display of such sign.
No permit shall be required for the following signs when displayed according to the following provisions and any other applicable requirements of these Ordinances or applicable law. When zoning districts are indicated, such signs are only exempt from permit in those districts. When no zoning district is indicated, such signs are exempt from permit in all districts. Exempt signs may not be illuminated unless expressly stated herein or elsewhere in this chapter. Exempt signs may be displayed on a wall or on the ground unless another manner or location of display is expressly provided or prohibited herein, need not comply with Secs. 31.07 (Wall Signs) or 31.08 (Ground Signs) unless expressly stated herein, but shall comply with Secs. 31.04(5) and 31.045, MGO. Any exempt sign displayed on a wall must be displayed within the signable area and if no maximum net area is stated, the net area shall not exceed 100% of the signable area.
An exempt sign under this section may be displayed on a temporary basis if expressly indicated herein or in the definition section (Sec. 31.03(2)). Exempt signs displayed on a temporary basis shall comply with the construction requirements in Sec. 31.04(5) except a temporary exempt sign shall not be electric, shall not be displayed on the roof or above-roof, and shall not be internally illuminated.
The following signs shall be exempt from permit as provided below:
(a) Athletic Field Signage. Signs, banners, and scoreboards designed solely for view from spectator areas and displayed on interior walls, fences, or other structures located inside an enclosed athletic field at a school, park, or other public or private athletic complex; except that approval of the Park Commission shall be required to display a sign, banner or scoreboard under this paragraph at a city park. Scoreboards that qualify under this paragraph may include flashing elements, if adequate screening is provided to screen the views from abutting streets, as approved by the Director of Planning and Community and Economic Development and Director of Traffic Engineering. For purposes of this paragraph, a "school" shall mean public schools as defined in Wis. Stat. § 115.01(1), private schools defined in Wis. Stat. § 115.001(3r), and technical colleges authorized under Wis. Stat. ch. 38. Athletic field signage may be illuminated and may be temporary. Temporary signs are subject to the illumination restrictions stated in Sec. (1) herein. (Am. by ORD-23-00098, 10-26-23)
(b) Awning Signage. Signs displayed on the lowest twelve inches (12") of the principal face or side panels of awnings provided they do not exceed six inches (6") in height. May be illuminated externally. See Sec. 31.06 for dimensional and internal illumination requirements, and for additional awning signs that require a permit.
(c) 1.
City Signs on City Property erected by Parks Division, Traffic Engineering Division, or the Department of Planning Community and Economic Development on City-owned lands, park property or City-owned and occupied buildings.
Maximum Gross Area: Twenty-four (24) square feet.
Maximum Height: Minimum of two (2) feet and maximum of ten (10) feet above the curb.
Illumination: Yes.
Temporary: Yes.
2. Signs on City-Sponsored Bicycle-Sharing Facilities on City-Owned Lands. Signs on City-sponsored bicycle-sharing facility equipment located on other City land, as defined in Sec. 10.33, MGO are subject to the requirements of Sec. 10.33(10), MGO and not regulated herein.
(d) Construction-Related Temporary Signs.
1. Street Occupancy Signs. Temporary signs displayed on street occupancy barricades, passageways and fences that have been erected pursuant to a valid street occupancy permit issued under Sec. 10.055(4)(o); denoting only the owner, occupant, architect, engineer or contractor(s) of the project for which the street occupancy permit was issued. See 10.055(4)(o) for maximum number of signs and any gross area, height, and setback requirements. (Am. by ORD-15-00036, 4-8-15)
2. Construction Directional Signs. Temporary signs displayed on private property for a limited period of time, to identify the location of and entrance to a business that remains open when normal access or pedestrian or vehicle traffic flow has been diverted by construction or road work so as to decrease the effectiveness of existing permanent signs, when approved by the Zoning Administrator. The Zoning Administrator shall approve the quantity, placement and duration of such signs to ensure traffic and pedestrian safety.
Maximum Net Area: Total signage shall not exceed thirty-two (32) square feet, square footage may be divided.
Maximum Height: Ten (10) feet.
Illumination: No.
3. Project Signs. Temporary signs on private property, describing a construction or improvement project, including the name of contractors, architects, engineers, investors, owners and occupants; and displayed only while the project is under construction and valid building permits are in force.
Maximum Net Area: Total signage shall not exceed thirty-two (32) square feet in Group 1 districts, one-hundred and forty-four (144) square feet in all other districts. Square footage may be divided.
Maximum Height: Eight (8) feet in Group 1 districts, ten (10) feet in all other districts.
Setback: Ten (10) feet.
Number of Signs: One (1) per street frontage in the Group 1 districts.
Illumination: No.
(e) Election Campaign Signs. A temporary noncommercial sign displayed during an "election campaign period," as defined in Wis. Stat. § 12.04. Such signs shall not have any electrical, mechanical or audio auxiliary component, and shall not be attached to or placed on utility poles, trees, traffic devices, or within the public right-of-way and, if affixed to a permanent structure, shall not extend beyond the perimeter of the structure or obstruct any window, door, fire escape, ventilation shaft or other area that is required to remain unobstructed by an applicable building code.
Maximum Net Area: Twelve (12) square feet.
Maximum Height: Fifteen (15) feet when displayed on a wall, six (6) feet if displayed on a wooden stake.
Setback: Ten (10) feet.
Number: A number of signs equal to the number of candidates or causes on the ballot in the voting district in question.
Illumination: No.
(Am. by ORD-17-00124, 12-18-17)
(f) Reserved for future use. (Rpl. by ORD-17-00124, 12-18-17)
(g) Identification Signs.
1. Identification signs, including those displayed for a home occupation under Sec. 28.151, allowed in the Group 1 districts under Sec. 31.14(3)(a)1., 2.
2. Identification signs in districts not listed in sub. 1., above, denoting only the name and profession of the occupant.
Maximum Gross Area: Two (2) square feet.
Maximum Height: Twelve (12) feet or one (1) story, whichever is lower.
3. Illumination: No.
(h) Leaflet-type Temporary Notices, flat-mounted to kiosks, sidewalk showcases or public information boards, on private property, or in the public right-of-way pursuant to the encroachment proceedings in Sec. 10.31 of the Madison General Ordinances. Kiosks, sidewalk showcases, and information boards help to minimize and eliminate clutter and provide convenient alternatives to attachment of leaflets to trees or public structures in the right-of-way.
Maximum Net Area: Shall not project beyond the edge of any plane of the kiosk or board, when flat-mounted to the kiosk or board.
Illumination: No.
(i) Memorial Signs or Tablets, such as cornerstones, denoting only the names of buildings and date of erection, cut or set into a masonry surface and displayed on a wall only.
Maximum Net Area: Twelve (12) square feet.
Number: One (1) per street frontage.
Illumination: No.
(j) Merchandise Signs in Group 2 and 3 Districts.
Maximum Gross Area: Nine (9) square feet.
Maximum Height: Eight (8) feet.
Number: Two (2) per street frontage.
Illumination: No.
Temporary: Yes.
(k) Noncommercial. Signs expressing a noncommercial message that do not fit into any other category of sign permitted or allowed by this ordinance.
Maximum Net Area: Twelve (12) square feet in Group 1 districts, thirty-two (32) square feet in all other districts.
Maximum Height: One (1) story or twelve (12) feet, whichever is lower in Group 1 districts and fifteen (15) feet in all other districts.
Setback: Ten (10) feet in Group 1 districts, no setback in all other districts.
Number: One (1) per street frontage. On a lot abutting a waterway, may have up to two (2), one facing the street and one facing the waterway.
Illumination: No illumination in Group 1 districts. Can be illuminated if in a location and size that would otherwise be allowed to be illuminated under Sec. 31.04(5)(k).
Temporary: Yes.
(l) Parking Lot Signs.
1. Parking Lot Regulation Signs.
Maximum Net Area: Nine (9) square feet.
Setback: Ten (10) feet.
Number: No limit.
Illumination: Yes, except in Group 1 districts.
2. Parking Lot Directional Signs.
Maximum Net area: Three (3) square feet.
Maximum Height: Ten (10) feet.
Setback: None.
Number: Two (2) per street frontage, but no limit on number if setback more than one-hundred (100) feet from the property line.
Illumination: Yes, except in Group 1 districts.
3. Parking Lot traffic signs required by law. See also sub. (m).
4. Other Parking Lot signs allowed under Sec. 31.14 .
(m) Portable Signs. Only those portable signs that are expressly exempt from permit under Sec. 31.046(2). All such portable signs must comply with all requirements of that section.
(n) Public-Hearing-Notice Signs provided by the Department of Planning and Development, denoting the times and locations of public hearings before the Plan Commission and Common Council on applications for zoning map amendments or conditional uses as required by Chapter 28, the Zoning Code.
(o) Real Estate Signs advertising only the sale, rental or lease of the premises upon which the sign is located and displayed temporarily only during times when the premises/property is being offered for sale, rental or lease.
Maximum Net Area (Ground or Wall sign):
Group 1 Districts: Twelve (12) square feet.
Group 2 and 3 Districts: Thirty-two (32) square feet. Additionally, in all of these districts except Urban Design Districts, if the zoning lot fronts a highway with a speed limit of more than forty-five (45) miles per hour, a real estate sign of up to sixty-four (64) square feet in net area may be displayed.
The maximum net area for a real estate sign displayed on the ground in any district shall be measured according to Sec. 31.08(2)(c)2.
Maximum Height: One (1) story or twelve (12) feet, whichever is lower in Group 1 districts and fifteen (15) feet in all other districts.
Minimum Setback for a Ground Sign: Ten (10) feet.
Number: One (1) per street frontage. On a lot abutting a waterway, may have up to two (2), one facing the street and one facing the waterway.
Illumination: No.
(p) Traffic or Other Official Government Signs placed, authorized or required by the City or other authorized governmental agency, including but not limited to official traffic control devices defined in Wis. Stat. § 340.01(38) (2005-06), official traffic signs and signals, other municipal signs, legal notices, railroad crossing signs, warning and temporary emergency signs, mandatory motor fuel price signs as regulated by Wis. Stat. § 100.18 and 168.11(2005-06) or by other law, or warning signs on utility poles, fixtures or structures. The requirements for gross area, height, setback, other size, materials or physical specifications (including illumination) shall be as required by law or the authorizing agency.
(q) Window Signs as regulated under Sec. 31.10 of this ordinance.
Madison General Ordinances § 31.045 UNSAFE AND UNLAWFUL SIGNS AND STRUCTURES.
31.045 - UNSAFE AND UNLAWFUL SIGNS AND STRUCTURES.
(1) General Enforcement.
The authority of the Zoning Administrator or designee with respect to unsafe, insecure or unlawful signs, or any sign found to in violation of this ordinance is as described in Secs. 31.04(2) and (4) herein.
(2) Maintenance and Removal of Signs.
(a) All signs and structures shall be properly maintained and kept in an overall clean, neat state of appearance. It shall be the responsibility of the permit holder or property owner to maintain signs and structures.
(b) Abandoned Signs. Signs that no longer serve the purpose for which they are intended, or are not maintained, or which have been abandoned, shall be removed by the most recent permit holder, the property owner, or by the City, at the expense of the property owner and may be charged to the property owner as a special charge. The Zoning Administrator shall keep an accurate account of the cost of such removal and bill the property owner. If any account remains unpaid, the Zoning Administrator may report the same to the Finance Director, who shall annually prepare a statement of all special charges at each lot or parcel of land and report the same to the City Clerk, and the amount therein charged against said lot or parcel of land shall be entered in the tax roll as a special charge against said lot or parcel, and the same shall be collected in all respects like any other special charge upon real estate under Wis. Stat. § 66.0627.
(c) Damaged or defaced signs shall be cleaned, repaired or removed by the most recent permit holder or property owner, or by the City of Madison under Sec. 31.04(4).
(3) Hazardous or Prohibited Signs, Structures and Conditions.
(a) Bracing of Signs. No sign or structure or any part of such structure as defined in the preceding sections, or any anchor, brace, guy wire or guide rod shall be attached, fastened or anchored to any fire escape, fire ladder or stand pipe, and no such structure or any part of such structure or anchor brace, guy wire or guide rod shall be erected, put up or maintained so as to cover or obstruct any roof, required doorway, required window or other opening of any building so as to prevent or hinder ingress or egress through such required door, doorway, window, exit or other opening, or so as to prevent or hinder the raising or placing of ladders against such building by a Fire Department as necessity may require.
(b) Signs Not to Constitute a Traffic Hazard. No sign regulated by this ordinance shall be erected at the intersection of any streets in such a manner as to obstruct free and clear vision as further delineated in other sections of this ordinance; or at any location where, by reason of the position, shape or color, it may interfere with, obstruct the view of or be confused with any authorized traffic sign, signal or device; or that makes use of the words "STOP," "LOOK," "DRIVE-IN," "DANGER," or any other word, phrase, symbol, or character in such manner as to interfere with, mislead or confuse traffic.
(c) Public Right-of-Ways.
1. No sign, advertisement, cabinet or obstruction, or any other object shall be placed upon, over, or in any public highway right-of-way, including the sidewalk, street, alley or public ground, or upon posts, trees or other supports in any public street or public ground, except that this section shall not be construed to prohibit the erection or placing of official traffic control devices, signs, signals or markers or other signs authorized by law or this ordinance, or of any other object specifically authorized by law of the State of Wisconsin or by these ordinances. This section shall not prohibit carrying of portable hand-held signs on the sidewalk or other pedestrian ways, when done so in compliance with Sec. 31.046(2)(b).
2. Reserved for Future Use. (Am. by ORD-17-00109, 10-25-17; Rpld. by ORD-19-00081, 11-13-19)
3. This subdivision does not apply to signs on City-sponsored bicycle-sharing facilities set forth in Sec. 10.33, MGO. (Am. by ORD-17-00109, 10-25-17)
This is a Charter Ordinance adopted pursuant to Wis. Stat. § 66.0101, and Article XI, Sec. 3 of the Wisconsin Constitution, and shall be effective upon sixty (60) days from passage and publication, subject to the referendum procedures of Wis. Stat. § 66.0101(5).
4. This subdivision does not apply to Government Building Identification Signs and Promotional and Decorative Banners under Sec. 31.07(5)(f). (Am. by ORD-17-00109, 10-25-17)
This is a Charter Ordinance adopted pursuant to Wis. Stat. § 66.0101, and Article XI, Sec. 3 of the Wisconsin Constitution, and shall be effective upon sixty (60) days from passage and publication, subject to the referendum procedures of Wis. Stat. § 66.0101(5).
(d) Suspended Signs. No sign or other structure as defined in this section shall be fixed to or suspended from any other sign so that the distance from the lower side of the sign or projection will be less than ten (10) feet from the top of a pedestrian walkway.
(e) Signs Painted Directly Upon Any Wall Or Wall Surface. No sign shall be painted directly upon any wall or wall surface unless approved by the Urban Design Commission as a legacy sign under Sec. 31.043(3) or approved by the Landmarks Commission under Secs. 41.09(4) or 41.12(2). (Am. by ORD-15-00072, 7-29-15)
(f) Use of Projected Images, in Conjunction With Signs. Any projected images, video, or other electronic light or laser displays projected onto a sign, building or structure are prohibited unless expressly allowed elsewhere in these Ordinances.
(g) 1.
Motion Signs. All Motion signs, as defined in Sec. 31.03(2), are prohibited. Flags and decorative and promotional banners allowed under Sec. 31.075 are not considered "motion signs."
2. Attention-Getting Objects. All Attention-Getting Objects, defined in Sec. 31.03(2), whether or not attached to or displayed in connection with a sign, are prohibited. Flags and decorative and promotional banners allowed under Sec. 31.075 are not considered "Attention-Getting Objects."
(h) Flashing Signs. All Flashing signs, as defined in Sec. 31.03(2), are prohibited regardless of the frequency of the flashing. Signs displayed in compliance with Sec. 31.046(1) and motion signs displayed in compliance with sub. (g)1. above, shall not be considered in violation of this prohibition. Official traffic control devices are exempt from this prohibition.
(i) Digital Image Signs. Digital Image Signs, as defined in Sec. 31.03(2), whether static or animated, are prohibited.
(j) Signs on Bridges and Overpasses. No person shall display, place, erect, post, maintain, install, affix, or carry any sign, including a hand-carried sign, on any portion of a vehicular or pedestrian bridge or overpass that passes over a freeway or expressway as defined in Wis. Stat. § 346.57, or a controlled access highway as defined in Wis. Stat. § 990.01, when such highway has a speed limit of more than 40 miles per hour, whether the highway is under the jurisdiction of the federal, state or local government, provided that such sign is visible from such freeway, expressway or controlled access highway.
This paragraph shall not apply to "official traffic control devices" as defined in Wis. Stats. § 340.01(38), (2005-06) and as may be amended, which are authorized by law and erected by the authority having jurisdiction over the highway or right of way. Nothing in this subsection shall be construed to limit or restrict the application of Secs. 31.045(3)(b) and (c) of this ordinance, Wis. Stat. ch. 86 and any applicable regulations created by the Department of Transportation pursuant to that chapter, or any other federal, state or local law that prohibits or restricts the placement of signs in highways or other right-of-ways.
Madison General Ordinances § 31.046 MISCELLANEOUS SIGNS.
31.046 - MISCELLANEOUS SIGNS.
(1) Electronic Changeable Copy Signs. Electronic Changeable Copy Signs, as defined in Sec. 31.03(2), may be displayed on a wall, roof, above-roof, ground, projecting, or canopy sign, in Group 2 and 3 districts, and upon non-residential uses in Districts of Special Control, according to the following criteria:
(a) The sign shall conform to all applicable provisions of this chapter (area, placement, etc.) for the type of sign in question.
(b) The electronic changeable copy or images shall not alternate, change, fade in, fade out, or otherwise change more frequently than once every five (5) minutes in Group 2 and 3 districts, and once every one (1) hour for non-residential uses in Districts of Special Control, including Urban Design Districts.
(c) Scrolling, racing, pixelating or moving characters or images, or those that have the appearance of movement, are prohibited for any reason, including as a method of changing copy under sub. (b) above.
(d) All copy/characters or other changeable images shall be of one (1) color only, with light copy on a dark background.
(e) Exceptions:
1. Scoreboards approved under Sec. 31.044(1)(a).
2. Official traffic control devices defined in Wis. Stats. § 340.01(38) (2005-06).
3. A sign with electronic changeable copy that displays only motor fuel prices or gasoline-ethanol fuel blend prices as regulated by Wis. Stat. § 100.18 and 168.11 (2005-06), may be exempt from Sec. 31.046(1)(a), (b) or (d) but is not exempt from Sec. 31.046(1)(c).
4. Time and Temperature. Signs with changeable copy displaying only the time and temperature may change as frequently as necessary to display the correct time and temperature, and are therefore exempt from Sec. 31.046(1)(b), but are not exempt from Sec. 31.046(1)(a), (c) and (d). The time and temperature may be displayed on any sign where allowed by this chapter, in any zoning district other than Group 1 districts.
(f) Signs displayed in compliance with this Sec. 31.046(1) shall not be considered in violation of the prohibition against Flashing Signs in Sec. 31.045(3)(h).
(g) Prohibition. Any sign that displays electronic changeable copy or other digital, electronic or internally illuminated text or images in violation of the above criteria, is prohibited.
(2) Portable Signs.
(a) Display on Private Property.
Hand-carried portable signs may be displayed on a zoning lot in any zoning district, with the owner's permission and without a permit. Other Portable signs may be displayed on a zoning lot in the Group 2 and 3 districts with a permit and subject to the following:
1. Size. Maximum gross area of a portable sign on private property shall be thirty (30) inches wide by forty-eight (48) inches high. This is intended to incorporate a two by three (2 by 3) foot sign face on each side plus all supporting structures. All elements of the sign, including supporting structure or frame must fit within this maximum gross area. The maximum net area of the sign face shall be 2 by 3 feet per side with a maximum of two (2) signable sides or faces. The maximum height when measured vertically from the adjacent grade surface shall not exceed 48 inches. Sign copy shall not be displayed on more than two (2) sides or faces and shall not extend beyond the outer edges of the sign structure.
2. Number. A maximum of one portable sign (1) per street frontage and two (2) per zoning lot may be displayed.
3. The portable sign shall only be displayed when the business or organization to which the sign refers is open for business.
4. A portable sign shall be free-standing, self-supportive and constructed of substantial materials so as to withstand moderate wind velocity as required by Sec. 31.04(5)(f), and otherwise not create a hazard.
5. No portable sign shall be displayed within an entryway or exit that is required to remain unobstructed by any applicable ordinance, state or federal law.
6. Illumination. Portable signs shall not be illuminated.
7. A mobile grocery store, as defined in Sec. 28.211, parked on private property in compliance with Chapter 28, if meeting the criteria for a portable sign, is exempt from the permit fee for a portable sign and from sub. 1. above, and shall not be counted for purposes of the maximum number on a zoning lot under sub. 2. above. Additionally, when such a mobile grocery store is open for business on a zoning lot, up to (1) additional portable sign per street frontage may be displayed on the lot to draw attention to the mobile grocery store, if the signs meet all criteria of this section and a permit fee is paid and permit obtained for the sign.
(b) Portable Signs on Public Property During an Event. Portable signs may be displayed in the right of way or on public property without a sign permit during the following types of events, as follows:
1. Portable signs used in a parade for which a permit has been issued under Sec. 12.87(11).
2. Portable signs displayed during and within the confines of an event for which a valid street use permit has been issued under Sec. 10.056, or displayed on private property directly adjacent to the area for which the street use permit has been issued and only while the street use permit is valid.
3. Portable signs used at a city park during and within the confines of an event for which a valid permit has been issued by the Parks Division of the City of Madison and only while the permit is valid.
(c) Portable Signs on Public Property. This Sec. 31.046(2)(c) is a Charter Ordinance adopted pursuant to Wis. Stat. § 66.0101 and Article XI, Sec. 3 of the Wisconsin Constitution. Certain state statutes and administrative rules, specifically Wis. Stat. § 86.19, and administrative regulations adopted pursuant to that statute, raise doubts about whether signs may be located within the limits of highway rights-of-way ("ROW"). The determination of whether to allow certain portable signs on the public sidewalk area as described in this ordinance is a local affair of the government of the City of Madison. Portable signs as described herein provide identification, location and wayfinding information for all types of non-residential occupants in areas with minimal setback where there is no available space for visible signage on the private property. Such signage furthers the City's compelling interests in improving business vitality, wayfinding, vehicular and pedestrian traffic. Regulating the placement of such signs through a permit system with clear placement and construction regulations improves safety and aesthetics for all users of the sidewalk and decreases distractions to vehicle operators. Therefore, the City of Madison, through its Common Council, hereby determines that, to the extent Wis. Stat. § 86.19 and the Wisconsin Administrative Code restrict the City's ability to approve portable signs within the limits of any street or highway right-of-way, the City will not be governed by Wis. Stat. § 86.19 to that extent. This Charter Ordinance shall not apply to State Trunk Highways as defined in Wis. Stat. § 84.02.
1. Permit Required. Portable signs are prohibited in the ROW and other public property except as set forth in this sub. (c) and in sub. (b) above. No person shall display a portable sign in the right of way without a valid permit and except in compliance with the requirements of the approved permit and this subsection.
2. Permit Duration. The duration of a portable sign permit under this subsection shall be from April 15 to April 14.
3. Permit Fee. A non-refundable fee of one-hundred dollars ($100) per sign, per year for the duration stated above.
4. Zoning Districts and Use. Portable signs under this subsection may be displayed only in Group 2 and 3 zoning districts and only adjacent to a non-residential use.
5. Lack of Available Setback. Portable signs are permitted to be displayed in the ROW only if the setback for the building to which the sign pertains is less than three (3) feet and no alternative, legal space exists on the private property where a portable sign could be placed under Sec. 31.046(2)(b), and only in conformity with the requirements of this subsection.
6. General Location Requirements.
a. In the Mall/Concourse Area.
i. General. The permitted location for a portable sign in the ROW within the State Street Mall/Capitol Concourse Vending Area, as defined in Sec. 9.13(6)(a), shall be determined by the Zoning Administrator, using the placement requirements for sidewalk cafes in Sec. 9.13(6)(j) and sub. 7., Specific Location Requirements. The available locations in Sec. 9.13(6)(j) shall be the starting point and the precise allowable location for each sign shall be determined on a case-by-case basis by the Zoning Administrator, in compliance with the requirements of this section, and shall be indicated on the approved sign permit. No person shall display a portable sign in the ROW in a location other than the location approved on the permit.
ii. Sidewalk Cafes and Merchant Vendors. An establishment holding a Mall/Concourse sidewalk café or merchant vending license under Sec. 9.13(6), shall be subject to alternate rules for portable sign display:
A. If the sidewalk café or merchant vending equipment is not set up for the day, a portable sign meeting all of the requirements of this section may be displayed instead, with a valid portable sign permit.
B. No portable sign shall be displayed for an establishment when any of its sidewalk café or merchant vending equipment are present, except as follows:
Sidewalk Cafés. In lieu of any portable sign, up to two (2) signs, a maximum of 2 × 3 feet in net area, may be displayed on an enclosure of a licensed sidewalk café. The sign may be screen printed or otherwise directly applied to the enclosure material, or constructed of a lightweight, weather proof, rigid sign board with or without manual changeable copy features. Such signs shall meet all other applicable design criteria of this section set forth in sub. 8. and are subject to the same application process and permit fee as other portable signs under this section. If no part of the café is set up for the day, a regular portable sign may be displayed, with a permit under this section.
Merchant Vendors. A merchant vendor may not display a portable sign in the right-of-way when any of its merchant vending equipment is present. Licensed merchant vendors may display a sign not to exceed 12 x 12 inches, affixed directly to each licensed display rack in a manner that does not project into the required walkway.
b. Outside the Mall/Concourse Area. Permitted locations to place a portable sign outside the boundaries of the State Street Mall/Capitol Concourse Vending Area shall be determined by the Zoning Administrator on a case-by-case basis, within the follow parameters and subject to sub. 7., Specific Location Requirements:
i. Sign shall be displayed immediately in front and between the side property lines or internal architectural features of the building designating the tenant space or occupancy of the business or organization to which the sign pertains (i.e. street frontage). If more than one occupant for the building qualifies for a sign under this section, the sign for each occupant shall be proximate to the building entrance for that occupant.
ii. Sign placement shall allow for an unobstructed public pedestrian walkway of not less than six (6) feet in width that follows the path of pedestrian traffic on the street frontage in question, as determined by the Zoning Administrator. Portable signs shall not be placed within any such an area. When the path of pedestrian traffic flows away from the building face and closer to the roadway, the pedestrian walkway shall be measured from the desired sign location to the:
- curb edge,
- roadside edge of sidewalk if there is an unpaved terrace,
- edge of the roadway if there is no curb, or
- the near edge of any curbside public amenities such as parking meters, trees, or light posts.
Alternatively, if the path of pedestrian traffic is closer to the building face than the roadway, the walkway may be measured from the building face to the sign.
The points of measurement shall be determined by the Zoning Administrator.
iii. If there is less than six feet of unobstructed pedestrian walkway in the area described in sub. i. above, no portable sign may be displayed.
iv. Establishments with licensed sidewalk cafes outside the Mall/Concourse Area shall be subject to sub. 6.a.ii.
7. Specific Location Requirements.
a. Portable signs shall be placed on the sidewalk or terrace areas only.
b. Portable signs shall not be placed within a median, crosswalk, curb, curbcut, nor any part of the traveled portion of the roadway.
c. Number. Maximum of 1 sign for each eligible occupant, per building street frontage, if space allows. Space on a sign may be shared by more than one occupant.
d. Sign placement shall not interfere with building ingress and egress openings.
e. Signs shall not be affixed, chained, anchored, or otherwise secured to the ground or to any pole, tree, tree grate, bicycle rack, or any other structure.
f. Sign shall not be placed within the following vision clearance triangles demonstrated in Figure 1 below, and shall not obstruct any other applicable traffic visibility area required by ordinance or by the City Traffic Engineer.
[image omitted; see the official code]
Figure 1
g. Minimum Distance from Other Objects.
i. 2 feet from the curb; 5 feet from the curb if immediately adjacent to an on-street disabled parking stall.
ii. 2½ feet from any parking meter, parking meter space sign, or multi-space meter payment station, and 5 feet from a parking meter pole with a post-and-ring bicycle rack.
iii. 5 feet from any pedestrian curb ramp.
iv. A distance that does not in any manner interfere with the use of a bus shelter or bus stop, ingress or egress from bus shelter, or boarding the bus.
v. 4 feet from any public, bench, planter, trash or recycling receptacle.
vi. Bicycle Rack Clearance. Placement must maintain sufficient access aisles to all bicycle racks and bicycle parking areas, in accordance with Chapter 28.
8. Design and Size Requirements.
a. Portable signs permitted under this subsection shall be of freestanding A-frame or sandwich board construction, meaning two angled boards connected at the top and supported by creating an "A" or triangular shape.
b. The sign structure shall be self-supportive and constructed of substantial materials so as to withstand moderate wind velocity as required by Sec. 31.04(5)(f), and otherwise not create a hazard.
c. Maximum gross area of 30 inches wide by 48 inches tall. This is intended to incorporate a 2 by 3-foot sign face on each side plus all supporting structures. All elements of the sign, including supporting structure or frame must fit within this maximum gross area.
d. Maximum sign face of 2 by 3 feet per side.
e. Total height when measured vertically from the adjacent grade surface cannot exceed 48 inches.
f. No extensions beyond the gross area. (no sign extensions or projections)
g. Shall not include wheels, feet or other base or foundation that extends beyond the bottom edge of each board of the A-frame.
h. Accessibility Standards for Persons with Sight-Impairment. The sign structure shall include a horizontal component (e.g. chain or bar to connect the two sign boards) between 3 to 8 inches above the ground on all sides of sturdy and rigid construction.
i. Sign must be maintained in good structural and aesthetic condition.
j. Sign shall not include any sign copy or element that does not directly relate to the premises to which the portable sign corresponds, except a noncommercial message may be displayed pursuant to Sec. 31.04(1)(c).
k. No illumination.
l. No electronic changeable copy features.
m. Manual changeable copy is permitted.
n. No moving pieces or attention-getting devices.
o. No part of the sign shall include mirrors, foil, or other reflective material, or retroreflective paint, sheeting or letters.
p. Sign shall not direct traffic nor mimic official traffic control devices as prohibited by Sec. 31.045(3)(b).
9. Time of Placement.
a. May be displayed only during the hours when the premises to which the sign corresponds is open to the public.
b. Snow Clearance - City-wide. Shall not be displayed during a declared snow emergency under Sec. 12.045(1), MGO.
c. Snow Clearance - Mall/Concourse. Within the State Street Mall/Capitol Concourse Vending area, shall not be placed before 11:00 a.m. and must be removed by 1:30 p.m., during a "Street Vending Snow Day" as defined in Sec. 9.13(6)(l)6.c. Additionally, whether or not a Street Vending Snow Day or snow emergency has been declared, from November to March, portable signs shall not be displayed when snow is accumulating on the sidewalk between 6 a.m. to 6 p.m. During such times, the Parks Division shall notify all permit holders via email that the restriction is in place, by 7 a.m.
d. Shall not be displayed within a licensed street vending site, merchant vending site, or sidewalk café site held by another, during hours when such licensed activity is permitted, regardless of whether such licensed equipment is currently in place.
e. Shall not be displayed within the perimeter of an event that holds a Street Use Permit issued under Sec. 10.056, or a parade permit under Sec. 12.87, MGO, for the sidewalk area in question, while the permit is in effect, without permission of the event permit holder. This does not include signs on sidewalk café enclosures unless the sidewalk café license has been invalidated during the special event under the procedures in Sec. 9.13(6)(k), MGO.
10. Application Requirements. An application for a portable sign in the ROW shall be accompanied by the permit fee required herein, shall comply with the requirements of Sec. 31.04 and shall include the following information: A diagram or site plan of the entire right-of-way area in front of the applicant's tenant or occupancy space that includes all details of the site such as the location of curbs, trees, poles, benches, gratings, street furniture, fire hydrants, store fronts and other amenities and the location in relation to the lot line and building setback. The diagram must be drawn to exact scale with the scale clearly indicated on the face of the drawing or site plan. A to-scale diagram or drawing of the proposed sign and its location shall also be attached.
11. Indemnification and Insurance. All applicants for a permit for a portable sign in the ROW shall agree, as a condition of being granted a permit, to indemnify, defend, and hold the City and its officers, officials, employees and agents harmless against all claims, liability, loss, damage, or expense incurred by the City on account of any injury to or death of any person or any damage to property caused by or resulting from the placement, use, maintenance, or presence of the applicant's portable sign in the public right-of-way. Prior to a permit being issued, the applicant shall also furnish a Certificate of Insurance, providing evidence of commercial general liability insurance with the City of Madison, its officers, officials, agents and employees named as additional insureds. The insurance shall include contractual liability coverage, apply on a primary and non-contributory basis, and minimum limits of one million dollars ($1,000,000) per occurrence. Permittee shall keep such insurance in full force and effect for the duration of the permit. Failure to maintain insurance meeting the requirements of this paragraph shall be grounds for immediate permit revocation. This insurance condition may be waived by the City Risk Manager for other governmental units.
12. Removal of Sign, Changes to Approved Location. Any violation of this subsection shall be deemed a hazard under the summary removal procedures in Sec. 31.04(4)(a) and any portable sign found in the right-of-way in violation of this subsection may be relocated or removed at the discretion of the Zoning Administrator or Police Department. Additionally, the approved location for a permitted portable sign is not guaranteed to remain available. Public construction, street improvements or redesign, or changes in public amenities, the addition of a licensed sidewalk cafe or merchant vending site for the building in question may result in the approved location being changed or eliminated at any time at the discretion of the Zoning Administrator. There shall be no refund of the permit fee for any action taken under this paragraph.
13. Sec. 31.07(5)(f) is a Charter Ordinance adopted pursuant to Wis. Stat. § 66.0101, and Article XI, Sec. 3 of the Wisconsin Constitution and shall be effective upon sixty (60) days from passage and publication, subject to the referendum procedures of Wis. Stat. § 66.0101(5).
EDITOR'S NOTE: This is a Charter Ordinance adopted pursuant to Wis. Stat. § 66.0101, and Article XI, Sec. 3 of the Wisconsin Constitution and shall be effective upon sixty (60) days from passage and publication, subject to the referendum procedures of Wis. Stat. § 66.0101(5).
(d) Hand-carried portable signs on private property with the owner's permission or hand-carried signs on the public sidewalk or other pedestrian way, if the person carrying the sign or the sign itself is not in violation of other ordinances or laws applicable to the location and conduct, including but not limited to obstructing traffic, obstructing the sidewalk, trespassing, or conducting or participating in an event for which a parade permit, street use permit or park use special event permit would be required by city ordinance, but without such a required permit. Portable hand-carried signs shall be prohibited on certain bridges and overpasses as stated in Sec. 31.045(3)(j) and this exception shall not apply. Nothing in this exception shall be construed to limit the application of Secs. 31.045(3)(b) and (c) of this ordinance, Wis. Stat. ch. 86 and any regulations created by the Department of Transportation, or any other federal, state or local law that prohibits or restricts signs in highways or other right-of-ways, except as expressly stated herein.
(e) All other portable signs shall be prohibited.
(3) Inflatable Signs. Inflatable signs, other than the exceptions enumerated herein, shall be prohibited because they are generally more distracting and hazardous to pedestrian and traffic safety, tend to have an anchoring device that is less reliable under wind pressure, and out of scale and less compatible with surrounding structures and signs. The following inflatable signs may be displayed as described below:
(a) Parades. Balloons and inflatable figures and displays used in a parade for which a permit has been issued under Sec. 12.87(11).
(b) Street Use Events and Parks Special Events. Inflatable signs, including registered hot air balloons moored and being used primarily as a sign, displayed during and within the confines of an event for which a valid street use permit has been issued under Sec. 10.056, or on private property directly adjacent to the area for which the street use permit has been issued, or at a city park during and within the confines of an event for which a valid permit has been issued by the Parks Division, and only while the permit is valid, subject to the following conditions:
1. A Certificate of Insurance, on a form acceptable to the City, showing that commercial general liability insurance is provided for the inflatable device with the City of Madison, its employees and agents being named as additional insureds. Liability coverage shall include no less than the following limits of liability; bodily injury, death and property damage of one million dollars ($1,000,000) in the aggregate. This policy shall also be enforced for contractual liability in the same amount.
2. Displays may not exceed thirty-five (35) feet in height and may not be displayed from rooftops or moored or tethered with the device floating more than one foot off the ground, unless approved by the Common Council under Sec. 10.056 or the Board of Park Commissioners for displays in public parks;
3. Displays must be set back sixty (60) feet from the traveled portion of any public street or highway and one hundred (100) feet from any intersection, unless approved by the Common Council under Sec. 10.056 or the Board of Parks Commissioners for displays in public parks;
4. Displays may not occupy parking spaces for the disabled, drive aisles, or required parking spaces for multi-tenant properties and must be safely displayed in accordance with the manufacturer's instructions and any applicable Federal Aviation Administration (FAA) regulations. (Am. by ORD-23-00008, 1-12-23)
(c) The following inflatable devices shall not be considered a sign:
1. Registered hot air balloons in use and momentarily moored but not being used primarily as a sign.
2. Novelty-type balloons less than two (2) feet in diameter and less than three (3) feet in any dimension tethered or moored no more than ten (10) feet above the ground.
3. Inflatable noncommercial displays, such as seasonal or holiday decorations, displayed temporarily on private property of a residential use, that do not exceed fifteen (15) feet in height. (Am. by ORD-17-00124, 12-18-17)
(4) Bicycle-Sharing Facility Signs.
(a) The following commercial signs may be displayed on a non-City owned zoning lot in any zoning district where a City-sponsored bicycle-sharing facility (as defined in Sec. 10.33) is permitted under Chapter 28, in addition to the signage permitted elsewhere in this ordinance: (Am. by ORD-17-00124, 12-18-17)
1. Poster Board Sign. One (1) sign, permanently attached to the bicycle-sharing facility equipment, with not more than two (2) signs faces of not more than five feet and one inch (5'1") square feet in area per sign face, or with a single sign face of not more than ten (10) square feet in area. The sign shall not be illuminated and shall include a map and other information about the City-sponsored bicycle-sharing program. The sign may also include:
a. The logo and/or business name of a business or businesses located;
b. A business sign for one or more businesses located on the zoning lot where the facility is located;
c. The name or logo of the operator or manufacturer of the bicycle-sharing facility; and,
d. A City of Madison logo.
2. One (1) additional sign located elsewhere on the bicycle-sharing facility equipment, of not more than one (1) square foot in net area, bearing only the logo and/or business name of a business located on the zoning lot. Such sign shall not be illuminated.
3. Operator Logos: In addition to the logos on the poster board sign under sub. (a)1. above, the following signs bearing only name and logo(s) of the owner, managing agent, or manufacturer of the bicycle-sharing facility or other symbol to identify the equipment as a bicycle-sharing facility may be displayed on the facility equipment:
a. One 2-sided round sign of not more than two (2) square feet in area, per side, and
b. Up to two (2) additional signs of not more than one half (½) of a square foot mounted on the equipment.
The operator logo signs under this subsection 3. are solely to identify the equipment as a City-sponsored bicycle-sharing facility and shall not include any business signs or sponsorship advertising.
4. One sign of not more than twenty (20) square inches, mounted upon the payment equipment, to identify credit cards accepted for payment.
5. One (1) sign of not more than one hundred five (105) square inches denoting the location name of the bicycle-sharing station.
6. Signs on Bicycles provided as part of the City-sponsored bicycle-sharing program as described in Sec. 10.33(10)(c)3.g.
7. One Instructional panel with information for operating the bicycle-sharing facility mounted elsewhere on the equipment, that may include a twelve square inch sign bearing the logo or business name only of the owner, managing agent, or manufacturer of the bicycle-sharing facility, and no other logos, business names or sponsorship signs of any kind.
(b) Permit Fees. There shall be one permit fee covering all signs displayed on a City-sponsored bicycle-sharing facility, as established in Sec. 31.041.
(c) Nothing in this section shall be construed to permit or allow the display of any advertising sign or off-premise directional sign on a bicycle-sharing facility on non-city owned zoning lots or private property. Any sign on a bicycle-sharing facility on non-city owned zoning lots or private property other than those expressly allowed under this subsection is prohibited.
(Am. by CHA-17-00001, 9-13-17, Eff. 11-13-17) (Am. by ORD-17-00094, 9-13-17) (Am. by ORD-14-00066, 4-16-14)
Madison General Ordinances § 31.065 BUSINESS OPENING SIGNS.
31.065 - BUSINESS OPENING SIGNS.
Business opening signs, as defined in Sec. 31.03(2), may be displayed in the districts indicated in Sec. 31.15(2) (Table 2) of this ordinance, subject to the following provisions:
(1) Type of Sign. A business opening sign may be a wall sign, roof sign, canopy fascia sign, or projecting sign.
(2) Location. A business opening sign may be displayed in the districts indicated in Sec. 31.15(2) (Table 2) of this ordinance. A business opening sign may be displayed in addition to, in lieu of, or affixed to a permanent sign of the type described in sub. (1) above.
(3) Size. The size of a business opening sign shall be determined by the type of sign chosen, and shall be limited to the maximum size allowed for a permanent sign of that type at that location.
(4) Banners. A banner may be used as a business opening sign.
(5) Illumination. Business opening signs may be illuminated subject to Sec. 31.04(5)(k). (Am. by ORD-14-00012, 1-14-14)
(6) Duration. A business opening sign may be displayed for a period not to exceed thirty (30) days from the date the business opened, changed names, or changed ownership; and shall not be renewed.
Madison General Ordinances § 31.071 CANOPY SIGNS.
31.071 - CANOPY SIGNS.
A sign may be displayed on a canopy in the Group 2 or 3 districts specified in Sec. 31.15(2) (Table 2), and subject to the provisions of this section. Canopy signs may be illuminated, subject to Sec. 31.04(5)(k). Banners shall not be used as canopy signs.
(1) Canopy Fascia Signs. A sign may be displayed on the fascia of a canopy in lieu of a wall sign. Such sign shall be considered a wall sign, with the fascia of the attached canopy acting as the signable area, except that the signable area for a canopy fascia sign shall not project beyond the limits of the canopy in any direction, and shall be no wider than the width of the canopy. Any canopy fascia sign shall be in lieu of an above-canopy or below-canopy sign under this section.
(2) Above-Canopy Signs.
(a) A sign may be erected on the top of an attached canopy in a position parallel, or nearly so, to the building face in lieu of a wall sign, if there is no canopy fascia sign visible when facing the building.
(b) A sign may be erected on the top of an attached canopy in a position perpendicular, or nearly so, to the building face, in lieu of a projecting sign, if there is no canopy fascia sign on either side of the canopy.
(c) Number, Design Criteria. A maximum of one (1) sign may be erected on the top of an attached canopy, except where the canopy is facing two (2) street frontages or facing an off-street parking area that is thirty-three (33) or more feet in width, if the parking area is on the same zoning lot as the building on which the sign is displayed, or if the parking area is not on the same zoning lot but is available for use under a reciprocal cross-access agreement, an approved planned multi-use site plan or when a conditional use permit has been granted to the owner of an adjacent lot to allow accessory parking for the use within the building on which the sign is displayed, a maximum of two (2) signs may be erected on the top of said canopy. Above-canopy signs shall be subject to the following additional restrictions:
1. The sign shall be the business name or business logo only.
2. The sign shall have a vertical dimension no higher than the roofline of the corresponding building facade and no higher than two (2) feet above the canopy, except as allowed in Sub. (2)(c)3.b., below.
3. The sign shall be constructed only of free-standing letters, numbers, other characters, or free-standing business logos, subject to the following:
a. The supporting sign construction for a logo must conform to the shape of the logo.
b. A logo shall be limited to four (4) square feet in area measured by drawing the smallest possible square or rectangle enclosing the extreme limits of the logo. The logo shall not extend above the roofline of the corresponding building facade. However, a logo may exceed the two (2) foot height limit.
4. The horizontal dimension of the sign shall be no wider than the width of the attached canopy on which it is displayed, or the width of the corresponding facade, whichever is narrower.
5. An above-canopy sign may be placed at any distance from the face of the building, but shall not project further from the building than the canopy to which it is attached, and a sign that crosses architectural detail may not be displayed closer than three (3) feet from the nearest face of the building, unless prior approval of the Urban Design Commission has been obtained under Sec. 31.043(3)(e).
(3) Below-Canopy Signs.
(a) A sign may be suspended below an attached canopy in a position parallel to the building face in lieu of a wall sign, if there is no canopy fascia sign visible when facing the building.
(b) A sign may be suspended below an attached canopy in a position perpendicular to the building face, in lieu of a projecting sign, if there is no canopy fascia sign on either side of the canopy.
(c) All below-canopy signs shall comply with all of the following criteria:
1. shall be mounted beneath the canopy.
2. shall not project or extend beyond the limits of the attached canopy in any direction.
3. the sign face shall have a maximum vertical height of two (2) feet, subject to the vertical clearance requirements below.
4. shall not hang more than one (1) foot from the lower most edge of the canopy, however this dimension shall be reduced as necessary to provide the following vertical clearance: the sign must vertically clear any pedestrian area by at least nine (9) feet, and vehicular ways by at least fourteen (14) feet.
(4) Detached Canopy Signs. In lieu of a wall sign on the principal building, a sign that does not fit into any of the categories above may be displayed on a detached canopy if the canopy does have a signable fascia, and, if the sign meets the following criteria: (Am. by ORD-18-00107, 10-23-18)
(a) The maximum net area of any canopy sign approved under this subsection shall be not more than ten percent (10%) of the total area of an imaginary vertical plane measured from the upper edge of the canopy to the lowest point of the canopy on the face the sign will be attached, excluding any supporting structures.
(b) The horizontal dimension of the sign shall be no wider than the width of the canopy on which it is displayed.
(c) If mounted below the canopy, the sign shall not hang more than one (1) foot from the bottom of the canopy, however this dimension shall be reduced as necessary to provide the following pedestrian or vehicular clearance: the sign must vertically clear any pedestrian area by at least nine (9) feet and vehicular ways by at least fourteen feet (14'), and
(d) The sign shall not project further from the building face than the canopy structure to which it is attached.
(5) Nothing in this section shall be construed to permit canopy signage within any portion of the public right-of way except as expressly provided in this section and Section 31.04(6).
Madison General Ordinances § 31.075 FLAGS AND DECORATIVE AND PROMOTIONAL BANNER(S).
31.075 - FLAGS AND DECORATIVE AND PROMOTIONAL BANNER(S).
Flags, decorative banners and promotional banners, as defined in Sec. 31.03(2), may be displayed in the districts indicated in Sec. 31.15(2) (Table 2), subject to the following:
(1) It shall be unlawful for the owner or occupant of any private property to permit the placement or display of any, flags or decorative and promotional banners upon private property except in compliance with the following:
(a) A permit fee of twenty-five dollars ($25) for each promotional banner.
(b) A minimum clearance of eight feet (8') shall be required over pedestrian ways and twelve feet (12') over vehicular areas.
(c) No flag or banner shall be so installed to intrude into any public right-of-way.
(2) It shall be unlawful for any person to install, place or display any flag, decorative banner, or promotional banner in the public right-of-way except in compliance with Sec. 31.04(6) and the following:
(a) A permit fee of two hundred dollars ($200) for each promotional banner. (Am. by ORD-18-00131, 12-14-18)
(b) A minimum vertical clearance of seventeen feet (17') shall be maintained from the roadway to the bottom of the banner when mounted on poles, except on State Street where the clearance shall be a minimum of sixteen feet (16'). When mounted to a structure, the minimum vertical clearance shall be no lower than the bottom of the structure.
(c) The maximum tensile strength of any rope, cord or other attachment device to be used for attaching banners to City property shall be four hundred (400) pounds.
(d) Attachment of any banner to a City pole shall be by existing eye bolts or other method approved by the City Department of Transportation.
(e) A certificate of insurance evidencing the existence of commercial general liability insurance shall be filed with the City Department of Transportation before banner installation with minimum limits of five hundred thousand dollars ($500,000) per occurrence with the City named as an additional insured.
(3) Any flag, decorative banner or promotional banner installed, placed, or displayed in the public right-of-way in violation of this ordinance shall be removed at the owner's expense which shall be in addition to and in excess of any forfeiture or storage fees for violating this ordinance.
Madison General Ordinances § 31.101 TEMPORARY DECORATIVE WINDOW COVERINGS.
31.101 - TEMPORARY DECORATIVE WINDOW COVERINGS.
The City recognizes the value of improving the visual appearance of the streetscape in the Downtown Core (DC) and Urban Mixed-Use (UMX) districts by allowing temporary decorative coverings on the window of a vacant storefront or tenant space. This promotes the city's substantial interests in improving the aesthetics and safety for businesses and individuals in the downtown area by creating visual interest, providing information about community activities, as well as shielding the view of the interior of the vacant property. Therefore, the Zoning Administrator may issue a permit for a temporary decorative window covering in the Downtown Core and UMX districts, subject to the following:
(1) The building or tenant space associated with the window must be vacant.
(2) The window covering shall include only the following elements:
(a) Decorative design with no text or logo, displayed for the purpose of adding color and interest to the building.
(b) Announcements regarding cultural events, charity campaigns, neighborhood-association sponsored activities, or any other noncommercial event, activity or cause occurring in the Central Area as defined in Chapter 28. (Am. by ORD-17-00124, 12-18-17)
(3) The window covering may be displayed only on glass or transparent panels, shall be flush with the window surface, and may cover up to one hundred percent (100%) of the total window area as defined in Sec. 31.10(3). If displayed on the outside of the window, the window covering shall be of a weatherproof material and application that resists peeling.
(4) The permit issued for a decorative window covering shall be issued for a maximum of six (6) months or until the building or tenant space associated with the window is occupied, whichever is shorter. Such permit may be renewed if the building or tenant space continues to be vacant.
(5) Temporary decorative window coverings under this section shall not be considered "window signs" under Sec. 31.10.
(Sec. 31.101 Cr. by ORD-14-00159, 10-15-14)
Madison General Ordinances § 31.112 ADVERTISING SIGN BANK AND REPLACEMENT ADVERTISING SIGNS.
31.112 - ADVERTISING SIGN BANK AND REPLACEMENT ADVERTISING SIGNS.
(1) If the owner of an existing advertising sign permanently removes a lawfully existing advertising sign eligible for replacement under sub. (2) below, the net area of each sign face removed may, at the owner's request, be added to an "Advertising Sign Bank" for that owner. The net area banked by the owner will be available to construct a Replacement Advertising Sign ("RAS") that may be displayed for up to fifty (50) years, as set forth in this section.
(2) Eligibility. The following criteria must be met for an existing advertising sign to be eligible for banking under this section:
(a) The advertising sign must have been in existence within the boundaries of the City of Madison on February 2, 2015 or earlier. Signs that come into the City by annexation or attachment after February 2, 2015 are not eligible to be banked.
(b) Redevelopment. The process established in this ordinance is only available for an advertising sign to be removed from a property that is scheduled for redevelopment, if the redevelopment includes all of the following:
1. Removal of improvement(s) other than the existing advertising sign;
2. Construction of new improvement(s) other than an advertising sign, as evidenced by the issuance of a building permit or zoning certificate for the new improvement(s); and
3. The advertising sign must be removed because the sign is located in the same physical space where a new improvement (other than another advertising sign) will be constructed, or adjacent to a new improvement such that proximity of the existing sign would result in a building code violation.
(c) Advertising Sign Replacement not Considered Redevelopment. Removal of an existing advertising sign and construction of a replacement advertising sign on the same site shall not be considered "redevelopment" under this subsection and is prohibited.
(d) Redevelopment projects that have been approved for a demolition permit by the Plan Commission prior to the effective date of this Sec. 31.112 are not eligible to have existing advertising signs banked.
(3) Definitions. For purposes of this section:
"Owner" means the lawful owner of the existing advertising sign to be removed as of the date of actual removal of the existing advertising sign.
"Remove" means the complete removal of the entire "sign" as defined in Sec. 31.03(2).
"Replacement Advertising Sign" or "RAS" means a new, lawfully-permitted temporary sign meeting the definition of "Advertising Sign" in Sec. 31.03(2), but modified by and authorized under the requirements of this section. Replacement Advertising Signs are permitted for a maximum of fifty (50) years. This section shall in no way modify the requirements for an Advertising Sign under Sec. 31.11.
(4) Advertising Sign Bank.
(a) One-hundred percent (100%) of the net area of each sign face removed from a lawfully pre-existing advertising sign may be banked.
(b) Procedure. An owner wishing to bank square footage under this ordinance for an eligible sign shall file written notification of intent to remove an existing advertising sign with the Zoning Administrator not less than thirty (30) calendar days prior to the intended date of removal. The written notification shall include the address of the zoning lot where the existing sign is located, information regarding the intended redevelopment and approximate date for commencement of construction, and description of the existing sign. If the Zoning administrator determines the sign is eligible under sub. (2) above, the Zoning Administrator shall measure the net area of the existing sign prior to removal. The owner shall notify the Zoning Administrator when the existing sign has been removed so the Zoning Administrator can verify its removal. The owner shall notify the Zoning administrator when a building permit has been applied for on the property in question. Square footage may not be banked until a building permit or zoning certificate for new improvement(s) on the property in question has been issued. Once these steps have occurred for an eligible sign, the Zoning Administrator shall give their written approval to bank the square footage. (Am. by ORD-23-00064, 6-16-23)
(c) The Zoning Administrator shall maintain an Advertising Sign Bank for each owner so requesting and who meets the requirements herein. The Advertising Sign Bank will include information about the removed sign including the zoning district, whether the sign was in an Urban Design District and any other information the city deems pertinent. The Zoning Administrator shall draw down an Owner's Advertising Sign Bank when a Replacement Advertising Sign permit is issued.
(d) Failure to complete the installation of a Replacement Advertising Sign within six (6) months of issuance of the sign permit shall cause the permit to expire, per Sec. 31.041(4), and the owner will lose the banked square footage associated with that permit.
(e) Banked square footage expires on the sunset date in sub. (7) herein.
(f) Banked square footage may be banked only by the owner of the lawfully-existing removed sign and is not transferrable under any circumstances including but not limited to a transfer by assignment, merger, acquisition, etc.
(g) If a Replacement Advertising Sign is installed in violation of any requirement of the permit for such sign, said permit shall become null and void, the sign shall be immediately and permanently removed, and the banked square footage for that sign permanently forfeited.
(5) Procedure to Install a Replacement Advertising Sign.
(a) The owner must have accumulated the corresponding amount of unexpired banked square footage in the Owner's Advertising Sign Bank to construct the RAS in question, before applying for an RAS permit.
(b) A complete application and permit fee meeting all the requirements for an advertising sign permit under this chapter shall be filed by the owner and reviewed for compliance with this ordinance and according to applicable procedures for the issuance of sign permits established in this chapter. The application shall also include a written agreement to remove the RAS within fifty (50) years of its installation date as required by sub. (6)(f) herein.
(c) Reserved. (Rpld. by ORD-23-00064, 6-16-23)
(6) Replacement Advertising Sign Criteria. A Replacement Advertising Sign shall conform to the requirements for Advertising Signs in Sec. 31.11(2), "General Regulations for Advertising Signs" except:
(a) Permitted Zoning Districts. Replacement Advertising Signs are permitted only in the CC-T, CC, TE, SE, IL, and IG zoning districts and only such districts or portions of such districts that are not located in a Prohibited Location listed in sub. (5)(b), below. A Replacement Advertising Sign may be located in "Annexed Lands" as described in Sec. 31.13(8), if the annexed land is in a zoning district listed in this paragraph and not a Prohibited Location under Sec. 31.112(5)(b) herein.
(b) Prohibited Locations. No RAS shall be constructed in an Historic District or on a Landmark building or Landmark site, as defined in Chapter 41, an Urban Design District listed in Sec. 33.24, in the geographic area described in Sec. 31.05(2)(a) or in the No Advertising Sign District described in Sec. 31.13(6). (Am. by ORD-15-00072, 7-29-15)
(c) Height. The height of a Replacement Advertising Sign displayed on the ground shall not exceed thirty (30) feet, measured using one of the following two methods:
1. From the top of the sign to the approved grade at the base of the supporting structure, or
2. If the base of the sign's supporting structure sits below the elevation of the adjacent roadway, the height may be measured from the top of the sign to the highest elevation of any roadway surface within the highway right-of-way directly adjacent to the zoning lot where the RAS is to be located, except an on-ramp, off-ramp, overpass or pedestrian bridge is not eligible for this measurement. The point at which the elevation of the eligible roadway is measured shall be determined by drawing a line from the base of the sign to the roadway that bisects the roadway at a right angle.
(d) Setback, Residence Districts.
1. Replacement Advertising Signs shall be set back not less than three (3) feet and not more than one hundred (100) feet from any property line.
2. No RAS shall be erected within one hundred (100) feet of any property line of a residential zoning district or the lot line of any property containing a residential use.
(e) Net Area. For a Replacement Advertising Sign displayed as a ground sign, the maximum net area of the sign face shall be as set forth in Sec. 31.11(2)(e), with a maximum of two (2) sign faces per structure. If displayed as a wall sign, the maximum net area shall be as set forth in Sec. 31.11(2)(d).
(f) Fifty-year Permit. All RAS permits shall expire fifty (50) years from the date of issuance by the City. Any RAS installed under this section shall be removed within fifty (50) years of the date the permit is issued and the permit holder shall agree to do so, in writing, as a condition of the permit. This obligation to remove the sign shall continue with any change of ownership of the sign or the property where the sign is located. No person shall allow a Replacement Advertising Sign to remain erected for more than fifty (50) years from its installation date.
(7) Sunset Clause. This ordinance, Sec. 31.112, MGO, and all related cross references as determined by the City Attorney, shall be ineffective as of July 1, 2031 and any unused, unexpired banked square footage in an Advertising Sign Bank shall expire as of that date. Notwithstanding the foregoing, sub. (4)(g), all of sub. (6), "Replacement Advertising Sign Criteria," and any other provision establishing criteria for a Replacement Advertising Sign shall survive the sunsetting of this ordinance for purposes of enforcement. (Am. by ORD-23-00064, 6-16-23)
(Sec. 31.112 Cr. by ORD-15-00069, 6-24-15)
Madison General Ordinances § 31.115 OFF-PREMISE DIRECTIONAL SIGNS
31.115 - OFF-PREMISE DIRECTIONAL SIGNS
(1) Off-Premise Directional Signs, as defined in Sec. 31.03(2) are permitted only in the CC-T, CC, TE, TSS, NMX, AP, SE, IL, IG Districts, in compliance with the following:
(a) No off-premise directional sign shall exceed sixteen (16) feet in height or thirty-two (32) square feet in gross area.
(b) Not more than one (1) off-premise directional sign shall be located on any zoning lot.
(c) The following setbacks for off-premise directional signs are required:
1. An off-premise directional sign situated parallel to the highway right-of-way must be set back a distance equal to its height.
2. An off-premise directional sign perpendicular, or nearly so, to the highway right-of-way must be set back three (3) feet from the property line.
(d) An off-premise directional sign cannot be the principal or sole use of land on the zoning lot where the off-premise sign is proposed to be displayed.
Source: City of Madison, Wisconsin, Madison General Ordinances (Municode Library, library.municode.com)URL: https://library.municode.com/wi/madison/codes/code_of_ordinances?nodeId=COORMAWIVOIICH20--31_CH31SICOORFetched: 11/1/2026