OFF-PREMISE DIRECTIONAL SIGNS
Madison General Ordinances § 31.115
in effect31.115 - OFF-PREMISE DIRECTIONAL SIGNS
(1) Off-Premise Directional Signs, as defined in Sec. 31.03(2) are permitted only in the CC-T, CC, TE, TSS, NMX, AP, SE, IL, IG Districts, in compliance with the following:
(a) No off-premise directional sign shall exceed sixteen (16) feet in height or thirty-two (32) square feet in gross area.
(b) Not more than one (1) off-premise directional sign shall be located on any zoning lot.
(c) The following setbacks for off-premise directional signs are required:
1. An off-premise directional sign situated parallel to the highway right-of-way must be set back a distance equal to its height.
2. An off-premise directional sign perpendicular, or nearly so, to the highway right-of-way must be set back three (3) feet from the property line.
(d) An off-premise directional sign cannot be the principal or sole use of land on the zoning lot where the off-premise sign is proposed to be displayed.
Source: City of Madison, Wisconsin, Madison General Ordinances (Municode Library, library.municode.com)URL: https://library.municode.com/wi/madison/codes/code_of_ordinances?nodeId=COORMAWIVOIICH20--31_CH31SICOOR_SPTYSI_31.115OEMDISIFetched: 11/1/2026