Vehicle – Markings & Advertising.
35 RCNY § 82-33
in effect§ 82-33 Vehicle – Markings & Advertising.
(a) Approved Exterior Markings.
(1) A Street Hail Livery Licensee must apply to the exterior of the Street Hail Livery the following markings approved by the Commission:
(i) Two Street Hail Livery logo decals
(ii) Two rate of fare decals
(iii) Two License number decals
(2) A Street Hail Livery Licensee must obtain the approved Street Hail Livery markings from a person or entity authorized by the Commission to print and distribute the decals. A depiction of the decals and a list of persons authorized to print and distribute the decals will be available on the Commission's Website and/or through other means determined by the Commission and announced on its Website.
(3) Accessible Vehicle Insignia.
(i) The design for insignia that will identify the vehicle as an Accessible Street Hail Livery will be provided by the Commission on its Web site or through other means presented on its Web site.
(ii) These insignia must be located on the exterior of the C-pillars of a sedan or an SUV or on the exterior of the D-pillars of a minivan, on both sides of the Accessible Street Hail Livery, and will be visible to passengers entering the Accessible Street Hail Livery.
(4) Clean Air Vehicle Insignia.
(i) The design for insignia that will identify the vehicle as a Clean Air Vehicle will be provided by the Commission on its Web site or through other means presented on its Web site.
(ii) These insignia must be located on the exterior of the C-pillars of a sedan or an SUV or on the exterior of the D-pillars of a minivan, on both sides of such Vehicle, and will be visible to passengers entering the clean air Vehicle.
35 RCNY § 82-33(a) Fine: $75 Appearance NOT REQUIRED
(b) Approved Decals and Emblems.
(1) A Licensee must not display emblems on the Street Hail Livery exterior, other than an emblem identifying:
(i) The Street Hail Livery manufacturer.
(2) New Decals must be placed on the Vehicle by the Commission Safety and Emissions Division:
(i) When the License is renewed; or
(ii) If the Vehicle is replaced, changes affiliation, or changes its license plates.
35 RCNY § 82-33(b)(1)-(2) Fine: $200 Appearance REQUIRED
(c) Base Station Affiliation Signs. A Street Hail Livery Licensee may identify the vehicle's Affiliated Base Station on the exterior of the vehicle if the base station marking conforms to the following specifications:
(1) The name of the Base Station, its License number and telephone number must be displayed in one of the following ways:
(i) In letters and numerals at least one-and-one-half inches in height, on the outside of a door or doors on both sides of the Vehicle, below the windows and at least six inches above the bottom of the door(s);
(ii) In letters and numerals at least one inch in height in one location on the rear of the Vehicle below the rear window, and at least six inches above the bottom of the rear of the Vehicle, or
(iii) Both on the doors and rear of the Vehicle.
(2) The letters and numerals must be of a color that contrasts with the color of the body of the Vehicle so that it is easy to see and read.
(3) Lettering and numbering must be spaced to provide easy legibility and, if placed on doors on both sides of the Vehicle, must be identical on both sides.
(4) All Decals must be semi-permanent adhesive stickers.
35 RCNY § 82-33(c) Fine: $25 Appearance NOT REQUIRED
(d) Other Approved Markings. A Licensee must not display any lettering, emblem, advertising or marking of any kind on the exterior of a Street Hail Livery, including windows and exterior accessories, except for the following:
(1) Markings, inscriptions and/or advertising specifically permitted or authorized by the Commission.
(2) Advertising that is authorized by the Commission on the Vehicle's Rate Card and for which the Licensee has obtained a license from the Commission.
35 RCNY § 82-33(d) Fine: $25 Appearance NOT REQUIRED
(e) Maintain in Good Condition. Required inscriptions and markings must be maintained in good condition.
35 RCNY § 82-33(e) Fine: $75 Appearance NOT REQUIRED
(f) Approved Interior Markings. A Licensee must not display inside a Street Hail Livery any advertising or other notice not specifically authorized by these rules or the Commission's Marking Specifications for Street Hail Liveries unless approved by the Commission, except for the following:
(1) Industry signage/logos of all credit/debit cards accepted by the Technology System, all of equal size, shown on the Technology System.
(2) Advertising on the Technology System or as set forth in the Street Hail Livery Marking Specifications table (35 RCNY § 82-33(l)).
35 RCNY § 82-33(f)(2) Fine: $50 if plead guilty before a hearing; $75 if found guilty following a hearing Appearance NOT REQUIRED
(3) Cyclist Awareness Decal. An Owner must equip all Street Hail Liveries with decals provided by the Commission warning passengers to look for cyclists before opening the door. Such decals must be placed on the inside of both rear passenger doors.
35 RCNY § 82-33(f)(3) Fine: $50 if plead guilty before a hearing; $75 if found guilty following a hearing. No penalty for missing decal if condition is corrected within 10 days Appearance NOT REQUIRED
(g) Braille and Raised Lettering Plaques. The Licensee must equip the Street Hail Livery with both of the following:
(1) A Street Hail Livery Identification Braille Plaque.
(i) This plaque must be made of .040 gauge aluminum with a matte finish and measure 3 1/4 inches in length and 1 3/4 inches in height, with radius corners.
(ii) The plaque must state, in Raster Braille grade two:
A. The Street Hail Livery License number centered on the first line,
B. The word "COMPLAINTS" centered on the second line, and
C. The telephone number "311" centered on the third line.
(iii) The plaque must be permanently affixed on the door armrest of the horizontal plane of the right rear door, or another location approved by the Chairperson.
(2) A Street Hail Livery Identification Raised Lettering Plaque.
(i) This plaque must be made of 1/8-inch thick black acrylic plastic and measure 11 inches in length and five inches in height, with radius corners and four holes (one in each corner) for attachment with screws.
(ii) The plaque must state, in one inch high white Helvetica lettering that is permanently affixed:
A. The License number centered on the first line,
B. The word "COMPLAINTS" centered on the second line, and
C. The telephone number "311" centered on the third line with appropriate spacing between the three words.
(iii) The plaque must be permanently affixed on the rear of the front right passenger seat or partition, not more than six inches below the lexan or polycarbonate portion of the partition.
35 RCNY § 82-33(g)(2) Fine: $100. No penalty for missing plaque, if condition is corrected within forty-eight hour Appearance N/A
(h) Valid Registration Sticker. A Valid registration sticker from the NYS Department of Motor Vehicles must be affixed to the left front windshield so as to be plainly visible.
35 RCNY § 82-33(h) Fine: $100 Appearance NOT REQUIRED
(i) Inspection Sticker. A Valid New York State DMV inspection sticker that has no fewer than six months left before the sticker expires must be plainly visible on the front left side of the front windshield.
35 RCNY § 82-33(i) Fine: $100 and suspension of the Street Hail Livery License until any defect found is corrected Penalty Points: 1. Appearance REQUIRED
(j) Street Hail Livery Color.
(1) Street Hail Livery Color. The exterior of the Street Hail Livery vehicle must be painted Street Hail Livery designated color, except for the trim. The specifications for Street Hail Livery designated color will be posted on the Commission's Web site.
(2) Taxicab Yellow Prohibited. No part of a Street Hail Livery may be painted any shade of Taxicab Yellow.
(k) Prohibited Advertising.
(1) A Licensee must not display any advertising on the exterior of a Street Hail Livery unless the advertising has been authorized by the Commission and a License has been issued following the provisions of the Administrative Code. See 35 RCNY § 82-35.
35 RCNY § 82-33(k)(1) Fine: $50 Appearance NOT REQUIRED
(l) Marking Specifications for Street Hail Liveries.
INSCRIPTION* LOCATION SIZE
(a) Rate of fare decals (required). (Non-detachable type only.) Both rear doors centered left to right and located in the upper half of the flat surface between the bottom edge of the door and the door handle.The base line of the rate of fare and Street Hail Livery logo decals must be parallel and the same distance to the bottom door edge. The size of the approved rate of fare decals must be determined by the Commission.
(b) Street Hail Livery logo decals (required) (Non-detachable type only.) Both front doors centered left to right and located in the upper half of the flat surface between the bottom edge of the door and the door handle.The base line of the rate of fare and Street Hail Livery logo decals must be parallel and the same distance to the bottom door edge. The size of the Street Hail Livery logo decals must be determined by the Commission
(c) License number (required) Front and rear of roof light. 2 3/4" to 3" high letters 1/2" thick.
(d) License number, interior (required). Can be one-piece decal or a stencil. The number must be of a color contrasting with the seat, to provide for easy legibility. On the back of the front seat.The top of the number must be located not more than two inches below the top of the front seat. Numbers and letter must be 3" minimum in height.
(e) Passenger Information Sign. (required) Must contain the information required by the Commission. On the back of the front seat or on a safety partition, displayed in a manner that is clearly visible to the passengers in the back seat.If the vehicle is equipped with a safety partition, the passenger information sign can be placed on the partition behind the Driver's head, but no higher than a headrest would be. Approximately 12" wide by 6" high.
(f) "Drivers Wanted" sign.Can include the telephone number of the Owner. (Optional) Rear of vehicle. No more than 24" wide by 3" high.
(g) "If this vehicle is parked for over 24 hours, please call Owner at (telephone number) . . ." (Optional) Rear of vehicle or horizontal on dashboard. No more than 24" wide by 3" high.
(h) Brand name of Technology System On the Technology System Not to exceed 1 1/4" in height and 4" in length
(i) "This vehicle is equipped with camera security. YOU WILL BE PHOTOGRAPHED." (Non-detachable decals only) On rear passenger window Letters must be at least one-half inch high.
(j) License number decals (required). (Non-detachable decals only.) The decals must be applied to both rear quarter panels, just below the rear windows or following the line created by the bottom edge of the windows, such that the number and checkerboard are aligned and appear to be one stripe.On some vehicles, such as minivans, the License number can be placed at the rear of the sliding door, but must still align with the checkerboard stripe. The size of the License number decals must be determined by the Commission.
(k) "Drivers are not allowed to use cell phones or handheld electronics." Decal or sticker shall be issued by the Commission Interior of passenger compartment in a location plainly visible to passengers As issued by the Commission
(l) "Turning? People are Crossing." The sticker must be obtained pursuant to instructions posted on the Commission's website or through other appropriate means announced on the website. (required) On the inside of the front windshield, in the center and adjacent to the top of the windshield directly behind the rearview mirror, placed in such a manner not to obstruct the driver's view. 3.5" wide by 2.5" high.
(m) "The choices you make behind the wheel matter." The sticker may be obtained pursuant to instructions posted on the Commission's website or through other appropriate means announced on the website. (optional) On the rear bumper of the vehicle. 15" wide by 4" high.
(n) "Street Hail Livery Hail Zone Decal." The decal may be obtained pursuant to instructions posted on the Commission website or through other appropriate means announced on its website. (required) On the driver and passenger side rear doors, with the left-most point of the decal vertically aligned with the left-most point of the metered fare decal, and located two inches below the base line of the rate of fare decals. The size of the decal will be determined by the Commission.
(o) "ATTENTION: Assaulting A Driver Is Punishable By Up to Twenty-Five Years in Prison." The sticker must be obtained pursuant to instructions posted on the Commission website or through other appropriate means announced on its website. (required) In Street Hail Livery Vehicles with a partition, the sticker will be placed above the braille plaque on the partition. In Street Hail Livery Vehicles without a partition, the sticker will be placed in a frame on the passenger seat headrest. 8.0 x 2.0 inches.
(p) "Taxi and Limousine Drivers Are Protected By New York State Law ATTENTION: Assaulting a driver is punishable by up to twenty-five years in prison." The sticker may be obtained pursuant to instructions posted on the Commission website or through other appropriate means announced on its website. (optional) On a rear passenger window. 3.5 x 3.5 inches.
(q) The decal will feature the International Symbol of Access for Hearing Loss, described as the profile of an ear with a wide diagonal line running from the bottom left to the top right. The symbol contrast shall be light on dark or dark on light. A "T" will be placed in the lower right-hand corner of each decal. The decal will include the language "Induction loop installed. Switch hearing aid to T-coil." The decal will be placed in the Street Hail Livery Vehicles that are equipped with the Hearing Induction Loop capability as directed by the Chairperson. For vehicles that are not OTVs but have Hearing Induction Loop technology, place as directed by the Chairperson. B-pillar decal will be 3.0 x 3.0 inches; the interior passenger compartment decal dimensions will be as issued by the Commission.
(r) Cyclist Awareness Decals (required) Inside of both rear passenger doors As issued by the Commission
* Detachable signs suspended from door frames are not permitted.
(m) Special Exception for Accessible Street Hail Liveries that are also Paratransit Vehicles.
(1) Accessible Street Hail Liveries that are also Paratransit Vehicles must also comply with NYS marking requirements.
(2) Where such NYS requirements conflict with the requirements of this Chapter, those NYS requirements will supersede the provisions of this Chapter.
(3) Where NYS requirements supersede the requirements of this Chapter, the Licensee will work with the Chairperson to determine appropriate placement of Commission markings.
(Amended City Record 1/28/2016, eff. 2/27/2016; amended City Record 9/22/2016, eff. 10/22/2016; amended City Record 5/17/2018, eff. 6/16/2018; amended City Record 9/25/2025, eff. 10/25/2025)
Source: City of New York, Charter, Administrative Code and Rules (American Legal Publishing XML export, codelibrary.amlegal.com)URL: https://codelibrary.amlegal.com/codes/newyorkcity/latest/NYCrules/0-0-0-75692Fetched: 10/24/2026