23.55.058

The standards of this Section 23.55.058 apply only within the Arena Subarea of the Seattle Center Sign Overlay District. A. On-premises and sponsorship signs. On-premises and sponsorship signs are permitted within the Arena Subarea. For purposes of this Part 4 of Chapter 23.55 , all property located within the Seattle Center Sign Overlay District comprises the premises. B. Number and type of signs allowed. 1. Each business establishment may have one Type A on-premises or sponsorship sign (ground, projecting, or combination) sign for each 65 lineal feet, or portion thereof, of lot frontage on public rights-of-way, except alleys. 2. Each business establishment may have one Type B on-premises or sponsorship sign (wall, awning, canopy, marquee, or under-marquee) sign for each 65 lineal feet, or portion thereof, of lot frontage on public rights-of-way, except alleys. 3. The Arena subarea may have up to 12 pole banner sponsorship signs, which may be double-faced. 4. The Arena subarea may have up to 10 sponsorship signs using video display methods, 6 of which may be double-faced. 5. The total number of sponsorship signs in the Arena subarea shall not exceed 32 signs, which may be double-faced except for sponsorship sign faces at the roof apex of the Seattle Center Arena. 6. Up to 4 sponsorship signs located at the roof apex of the Seattle Center Arena that contains the name of building conferred as a naming right pursuant to authority granted by The City of Seattle. The name of the building may be displayed using text, fonts, or colors chosen by the entity having the naming right, and may be accompanied by display of a logo associated with the building name, if any. The height of the sign is regulated pursuant to subsection 23.55.058.D.4. An Arena may have one roof apex sign face per facade. 7. Directional signs that direct pedestrian or vehicular traffic or identify entrances and exits to facilities shall not be sponsorship signs. 8. The following signs are permitted in addition to the signs permitted by subsections 23.55.058.B.1 through 23.55.058.B.6: a. Memorial signs or tablets, or signs stating the name of a building or date of construction, if the sign is cut into a masonry surface or constructed of bronze or other noncombustible materials; b. Signs warning of danger or providing safety information; and c. National and state flags. C. Maximum area of signs 1. The maximum area of each face of a ground, projecting, or combination sign is 72 square feet plus 2 square feet for each lineal foot of a parcel's public street frontage that exceeds 36 lineal feet, to a maximum sign face area of 600 square feet. For purposes of this standard, public street right-of-way does not include alleys. 2. The maximum area of each wall sign is 672 square feet, except that signs larger than 672 square feet are permitted if they meet the following conditions: a. The sign face is displayed on or visible through a glass wall; b. The glass wall has a facade area greater than 5,000 square feet; c. The glass wall is not a landmarked feature under Chapter 25.12 ; and d. The sign does not exceed 30 percent of the area of glass wall. 3. The maximum area of a roof sign face is 700 square feet. 4. The maximum area of a pole banner sign face is 60 square feet. 5. The maximum area for a vegetative wall sign is 1,500 square feet. 6. There is no maximum area limit for awning, canopy, marquee, or under-marquee signs. D. Maximum height of signs 1. The maximum height for any portion of a projecting or combination sign is 65 feet above grade, or the maximum height limit of the zone, whichever is less. 2. The maximum height for any portion of a pole banner sign is 25 feet above grade. 3. The maximum height for any portion of a wall, marquee, under-marquee, or canopy sign is the height of the perimeter roof edge at the top of the wall. 4. Roof signs are subject to the height limit of the zone, except that if mechanical equipment is located on the roof of a structure that exceeds the height limit of the zone, then a mounted roof sign that provides screening for such mechanical equipment may exceed the height limit of the zone if it meets but does not exceed the height of such mechanical equipment. In the event mechanical equipment is replaced in a manner that increases its height, a roof sign's maximum height may be increased to provide comparable screening of the equipment, provided that the maximum sign area limit per sign face described in subsection 23.55.058.C.3 still applies. 5. Notwithstanding the definition of ground sign in Section 23.84A.036 , the maximum height for any portion of a ground sign in the Arena subarea is 12 feet above grade. E. Changing-image and changing-color signs are permitted. F. Temporary signage. In addition to temporary signs allowed by Section 23.55.012 , temporary signs: 1. May include wall signs or posters, banners, window signs, window graphics consisting of paint or decals applied directly to windows, signs consisting of LED lights, and signs consisting of light projections on building surfaces. 2. May identify or promote an event, an activity, the sale of merchandise, or the sale of business services located within Seattle Center. 3. Shall be maintained in a clean, orderly, and sightly condition; 4. Shall be no larger than 32 square feet for rigid signs, and 200 square feet for non-rigid signs; 5. If the temporary sign is for an event, the sign shall be displayed for no more than 14 days prior to an advertised event and no more than one day after the advertised event. Time limits for temporary signs not associated with an event are controlled by Section 23.55.012 . G. Illumination 1. The light source for externally illuminated signs shall be shielded and directed away from adjacent properties. 2. Signs may be electric, externally illuminated, non-illuminated, or use any combination of these features. Signs may use illuminated video display methods if the sign meets the development standards in subsections 23.55.058.G and 23.55.058.H. 3. Between dusk and dawn, video displays shall be limited in brightness to no more than 500 nits (candela per square meter), measured as described in subsection 23.55.005.A.10. H. Video displays. Except for video displays described in subsection 23.55.058.H.8, standards for video displays are: 1. The total duration of multiple video display messages together may not constitute more than 20 seconds of every two minutes. 2. Video displays are prohibited between 10 p.m. and 7 a.m. except that video displays are permitted within an hour after an Arena event ends. 3. A video display message shall have a minimum duration of two seconds and a maximum duration of ten seconds. Calculation of the duration does not include the number of frames per second used in a video display. 4. There shall be ten seconds of still image or blank display following every message using a video display method. 5. The maximum height for any video display is 20 feet above existing grade, except the maximum height is 35 feet above grade for video displays on signs described in subsection 23.55.058.C.2. 6. Video displays may not exceed 150 square feet, except that video displays may exceed 150 square feet on signs described in subsection 23.55.058.C.2. 7. All video displays, except those described in subsection 23.55.058.H.8, shall be set back a minimum distance of 20 feet from the street curb of the nearest right-of-way. 8. A video display using only scrolling alphanumeric characters is permitted and may be located adjacent to a right-of-way with no minimum setback, provided that such a sign may not exceed 42 feet in length and 18 inches in height. No more than 21 feet of any such sign face may be directed at the same right-of-way. Any such sign must be at least 8 feet above grade. "Scrolling" means, for purposes of this Part 4 of Chapter 23.55 , the movement of alphanumeric characters within a sign display. A video display consistent with this subsection 23.55.058.H.8 is not subject to the standards in subsections 23.55.058.H.1 through 23.55.058.H.7. I. Signs projecting over a public right-of-way must comply with Section 23.55.004 . (Ord. 125869 , § 4, 2019.)